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Handbook of corporate communication and public relations : pure and applied
Oliver, Sandra M. (ed.) - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001795481
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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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Singular and different : business in China past, present and future
Rae, Ian - 2004
Persistent link: https://www.econbiz.de/10001795499
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Integrated marketing communications : a primer
Kitchen, Philip J.; Pelsmacker, Patrick de; Pelsmacker, … - 2004
Persistent link: https://www.econbiz.de/10001870533
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture …
Persistent link: https://www.econbiz.de/10013207751
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A reader in marketing communications
Kitchen, Philip J. (ed.) - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10013488424
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Lernort Europa im Zeichen der EU-Erweiterung : durch Auslandsorientierung der Ausbildung - Aufbau einer europäischen Unternehmenskultur
Görgmaier, Dietmar (ed.); Fiebinger, Elfriede (ed.);  … - Symposium Lernort Europa im Zeichen der EU-Erweiterung …; … - 2003
Persistent link: https://www.econbiz.de/10002050582
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Achieving post-merger success : a stakeholder's guide to cultural due diligence, assessment, and integration
Carleton, J. Robert; Lineberry, Claude S. - 2004
Persistent link: https://www.econbiz.de/10001792331