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The Effect of Recommendation, Customer Satisfaction, Online Shopping Experience, Trust and Word-of-Mouth Affecting Consumer Online Shopping Decision

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This study aims to determine how the Effect of the Recommendation, Customer Satisfaction, Online Shopping Experience, Trust and Word of Mouth on Online Shopping Decision. The research was carried out for two months, starting in November to December 2019. The research method used was survey...

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Understanding customer regional differences from online opinions : a hierarchical Bayesian approach

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