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Buchkäufer und Leser : Profile, Motive, Wünsche
Börsenverein des Deutschen Buchhandels - Frankfurt, M. : Börsenverein des Deutschen Buchhandels …; … - [1.]2005; 2.2008
Persistent link: https://www.econbiz.de/10003388051
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Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt
Prostka, Tim; Clement, Michel; Blömeke, Eva; Sambeth, Frank - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011) 7, pp. 714-744
Persistent link: https://www.econbiz.de/10009373385
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Bestsellers and blockbusters : movies, music and books
Walls, W. David - 2014
Persistent link: https://www.econbiz.de/10010366881
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The Impact of Omnivorism on Consumer Choice : The Case of the Book Market
Demina, Ekaterina - 2017
This research analyzes the impact of the degree of omnivorousness on consumer choice in the book market. Panel Scanner … various book genres. A mixed logit model was employed to control for unobserved differences in preferences. The analysis … revealed that consumers in the book market are highly heterogeneous, and this is partially explained by their degree of …
Persistent link: https://www.econbiz.de/10012945915
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The representation of shopping in children's books
Badot, Olivier; Brée, Joël; Damay, Coralie; Guichard, … - In: International journal of retail & distribution management 44 (2016) 10, pp. 976-995
Persistent link: https://www.econbiz.de/10011634879
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How e-readers have changed personal connections with books
Ketron, Seth; Naletelich, Kelly - In: Qualitative market research : an international journal 19 (2016) 4, pp. 433-452
Persistent link: https://www.econbiz.de/10011599986
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The impact of omnivorism on consumer choice: the case of the book market
Demina, Ekaterina S.; Ozhegov, Evgeniy M. - 2017
Persistent link: https://www.econbiz.de/10011794998
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Chapter 8. Bestsellers and Blockbusters: Movies, Music, and Books
Walls, W.D. - In: Handbook of the economics of art and culture : volume 2, (pp. 185-213). 2014
This chapter is a survey on the economics of blockbusters and bestsellers in popular entertainment and culture, with a particular focus on empirical methods and applications to movies, music, and books. We first survey various conceptual models on the economics of superstars and the...
Persistent link: https://www.econbiz.de/10014025406
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Do you judge a book by its cover? : online book purchases between Japan and France
Park, Jin Yong; Kim, Changju; Park, Soohyun; Dio, Kevin - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2345-2360
Persistent link: https://www.econbiz.de/10014430241
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Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
Kaufmann, Vincent (ed.); Heinisch, Tobias (contributor) - 2015
Persistent link: https://www.econbiz.de/10010497011