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~type_genre:"Aufsatz im Buch"
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
42
A - N
37
Handbook of financial markets : securities, options and futures
36
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
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Advertising theory
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O - Z
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History of marketing thought ; Volume 1
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
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Perspectives on energy : issues, ideas, and environmental dilemmas
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The advertising and consumer culture reader
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The economists' voice : top economists take on today's problems
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The handbook of human services management
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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The Routledge companion to advertising and promotional culture
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The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
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The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
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Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
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Engineering the system of healthcare delivery
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The Oxford handbook of the economics of poverty
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Handbook of research in trans-Atlantic antitrust
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
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The Cambridge handbook of psychology and economic behaviour
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The road to sustainability
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Life markets : trading mortality and longevity risk with life settlements and linked securities
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The Oxford handbook of business ethics
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World energy markets, stability or cyclical change? : proceedings : 7. Annual North American Meeting, International Association of Energy Economists, Philadelphia, Pa., Dec. 1985
19
World trade issues
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1992 proceedings of the eighty-fifth Annual Conference on Taxation : held under the auspices of the National Tax Association - Tax Institute of America at Salt Lake City, Utah, October 11 - 14, 1992
18
A master class in brand planning : the timeless works of Stephen King
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Massenmedien
,
Werbung
und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger
-
2003
Persistent link: https://www.econbiz.de/10001774753
Saved in:
2
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
Saved in:
3
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
4
Communication technology as an extension of the self in the US and Germany : a cross-cultural study linking people's associations with technology to their symbolic proximity with o...
Vishwanath, Arun
;
Hao, Chen
- In:
The interface of business and culture
,
(pp. 451-480)
.
2010
Persistent link: https://www.econbiz.de/10003969702
Saved in:
5
Internationale Werbe- und Media-Agenturen als Akteure der Globalisierung
Wilke, Jürgen
- In:
Globalisierung der Medien? : Medienpolitik in der …
,
(pp. 135-149)
.
1999
Persistent link: https://www.econbiz.de/10001417354
Saved in:
6
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
Saved in:
7
Economy, ideology, and advertising
Faraone, Roque
- In:
The handbook of political economy of communications
,
(pp. 187-205)
.
2011
Persistent link: https://www.econbiz.de/10009234781
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8
Die Sport-Medien-Wirtschafts-Allianz : gleiche Ziele - unterschiedliche Perspektiven
Schauerte, Thorsten
- In:
Die Ökonomie des Sports in den Medien
,
(pp. 39-60)
.
2008
Persistent link: https://www.econbiz.de/10003759462
Saved in:
9
Conclusion: the future of advertising and advertising agencies
Hull, Janet
- In:
The advertising handbook
,
(pp. 209-217)
.
2009
Persistent link: https://www.econbiz.de/10003851920
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10
A classification of branded entertainment based on psychological levels of processing
Bermejo-Berros, Jesús
- In:
Engaging consumers through branded entertainment and …
,
(pp. 22-52)
.
2015
Persistent link: https://www.econbiz.de/10011389084
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