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The Marketing of World War II in the US, 1939-1946 : A Business History of the US Government and the Media and Entertainment Industries

Greco, Albert N. - 2020 - 1st ed. 2020.

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...

Persistent link: https://www.econbiz.de/10012399497

The Growth of the Scholarly Publishing Industry in the U.S : A Business History of a Changing Marketplace, 1939–1946

Greco, Albert N. - 2019

different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic … as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and … publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors …

Persistent link: https://www.econbiz.de/10012396004

The growth of the scholarly publishing industry in the U.S. : a business history of a changing marketplace, 1939-1946

Greco, Albert N. - 2019

Persistent link: https://www.econbiz.de/10011916358

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...