We offer the first direct evidence of an implicit contract in a goods market. The evidence comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a written evidence of its implicit contract with its consumers—a very explicit form of an implicit contract. The...

We offer the first direct evidence of an implicit contract in a goods market. The evidence comes from the market for Coca-Cola. Since implicit contracts are unobservable, we adopt a narrative approach to demonstrate that the Coca-Cola Company left a written evidence of the implicit contract with...

We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...

We offer the first direct evidence of an implicit contract in a goods market. The evidence comes from the market for Coca-Cola. Since implicit contracts are unobservable, we adopt a narrative approach to demonstrate that the Coca-Cola Company left a written evidence of the implicit contract with...

We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...

In the eighth century, Charles Martel confiscated Church property to make distributions of benefices and precaria to his vassals. This project was an investment in state capacity and secularizations of Church property were continued under Charles' son Pippin III. Many scholars have characterized...

The Great Enrichment of the nineteenth and twentieth centuries involved unprecedented increases in standards of living across Europe and its offshoots. (Conservatively, the increases were generally by a factor of between 30 and 45.) Deirdre McCloskey (2006, 2010, 2016) argues that by far the...

North et al. (2009) argue that accounting for different development outcomes requires understanding how different societies manage violence. Almost all societies have been limited-access orders where elites constrain violence to preserve their rents. Alternatively, in open-access orders violence...

We offer the first direct evidence of an implicit contract in a goods market. The evidence comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a written evidence of its implicit contract with its consumers — a very explicit form of an implicit contract. The...

Medieval monarchs in Western Europe responded to financial and military pressures by instituting representative assemblies. Three estates (classes; orders) were represented in these assemblies: clergy, nobility, and burghers. In the late medieval and early modern periods, some states tended...