//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing Competition Policy i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
114
Online-Marketing
114
Advertising effects
65
Werbewirkung
65
Social Web
56
Social web
56
Consumer behaviour
42
Konsumentenverhalten
42
USA
32
United States
32
Advertising
31
Werbung
31
Viral marketing
19
Virales Marketing
19
Brand management
17
Markenführung
17
Brand image
9
Fernsehwerbung
9
Markenimage
9
Television advertising
9
Communication
8
E-commerce
8
Electronic Commerce
8
Kommunikation
8
Marketing management
8
Marketingmanagement
8
Media usage
8
Mediennutzung
8
Target group
7
Zielgruppe
7
Website
6
Advertising planning
5
Brand
5
Digitalisierung
5
Digitization
5
Markenartikel
5
Market research
5
Marktforschung
5
Online retailing
5
Online-Handel
5
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
152
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
153
Aufsatz in Zeitschrift
153
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
153
Author
All
Fulgoni, Gian M.
6
Fulgoni, Gian
4
Lipsman, Andrew
4
Nelson-Field, Karen
3
Sharp, Byron
3
Appiah, Osei
2
Bellman, Steven
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Christodoulides, George
2
Cohen, Justin
2
Edelman, Benjamin
2
Ford, John B.
2
Goodrich, Kendall
2
Kerr, Gayle
2
Koehler, Jim
2
LaPointe, Pat
2
Milfeld, Tyler
2
Pittman, Matthew
2
Precourt, Geoffrey
2
Riebe, Erica
2
Singh, Nitish
2
Stocchi, Lara
2
Strutton, David
2
Vollman, Andrea
2
Wiesenfeld, David
2
Youn, Kibum
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Abt, Marina
1
Advincula, Dorothy
1
Agrebi, Meriem
1
Anderl, Eva
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
809
Springer eBook Collection
625
SpringerLink / Bücher
606
Technological forecasting & social change : an international journal
499
Journal of retailing and consumer services
471
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
333
Electronic commerce research
285
Information systems research : ISR
268
International journal of internet marketing and advertising : IJIMA
252
Review of industrial organization : RIO
251
Finance research letters
223
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Industrial marketing management : the international journal for industrial and high-tech firms
218
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
203
CESifo working papers
192
International journal of business information systems : IJBIS
191
Journal of internet commerce
189
International journal of industrial organization
184
NBER working paper series
184
Premier reference source
184
MPRA Paper
182
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
178
HMD : Praxis der Wirtschaftsinformatik
176
International journal of production economics
174
Journal of management information systems : JMIS
173
Tourism management : research, policies, practice
164
Information systems and e-business management : ISeB
161
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
157
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Research
151
Business horizons
150
International journal of hospitality management
150
Telecommunications policy : the international journal of digital economy, data sciences and new media
149
International journal of e-business research : an official publication of the Information Resources Management Association
147
International journal of electronic marketing and retailing : IJEMR
147
Journal of open innovation : technology, market, and complexity
145
Working paper
145
Journal of electronic commerce research : JECR
144
Journal of marketing communications
144
more ...
less ...
Source
All
ECONIS (ZBW)
153
Showing
1
-
10
of
153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
3
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
4
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
5
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
6
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
7
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
8
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
9
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
10
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->