This paper explores how AI drives GCC sector retail towards the fulfillment of the UN SDGs. Analyzing a survey conducted on 410 retail executives, using PLS-SEM, this study underlines the role of AI in promoting operational efficiency, waste reduction, and consumer engagement with greener...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Based on Stimulus-organism-response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement...

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

This study aims to comprehensively investigate the impact of green consumption on adopting a sustainable lifestyle. Based on the theory of planned behavior (TPB), a simple conceptual model is developed, and hypothesized relationships are tested in the context of a developing country- India....

The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly...

Consumers' environmental information acquisition from social networks and media facilitates the sharing of recommendations on environmentally friendly products, sustainable initiatives, and environmental protection activities. This study investigates the crucial role of consumers' information...

As environmental concerns continue to arise, companies are increasingly turning to green marketing strategies and promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often overlooked in discussions about sustainability, have a...

Green consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the...

The environmental pollution and climate change caused by rapid industrialization and economic growth have become worldwide concerns. In order to alleviate environmental pressures and seek sustainable development pathways, green consumption has become a focal point of attention. However, the...

Competitive intelligence can be used as a catalyst to guide green marketing strategies as well as to create and maintain competitive advantage. The purpose of this article is to identify and rank the effective factors of competitive intelligence on green marketing and understand the effects of...

This study is driven by the absence of thorough investigations into the behavioral intentions of organizational consumers in the B2B market for paint and coatings, particularly within the industrial and marine coatings sector in Vietnam. Employing the stimulus-organism-response model, we tested...

The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of...

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

This research paper aims to investigate the correlation between green marketing practices, leadership commitment, environmental consciousness, and environmental performance within the pharmaceutical sector in Jordan. By employing a quantitative research methodology, this study provides valuable...

Small and medium-sized enterprises (SMEs) play a critical role in the green economy due to their significant environmental footprint. Because more than 84% of the world’s population identifies with a religion, most SME top-executives are likely to identify with a religion that would influence...

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

The escalating global concerns regarding sustainable development issues have transformed the landscape of consumer behaviour, urging businesses to incorporate green practices and raise awareness among consumers. There is an ongoing debate concerning attitude-intention and product category gap....

Amidst technological growth and its environmental implications, there's a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and...