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Year of publication
Subject
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Marketing 9,556 Marketingmanagement 1,999 Marketing management 1,954 USA 1,921 United States 1,911 Theory 1,902 Theorie 1,901 Deutschland 1,011 Germany 984 Consumer behaviour 857 Konsumentenverhalten 856 Marketingtheorie 689 Marketing theory 684 Marktforschung 607 Market research 487 Beziehungsmarketing 480 Relationship marketing 477 Management 395 Strategisches Management 370 Brand management 324 Markenführung 324 Werbung 322 Strategic management 298 Advertising 286 Innovation 262 Online-Marketing 258 Welt 255 World 255 KMU 243 SME 243 Internet marketing 234 Absatz 214 Einzelhandel 208 Vertrieb 199 Verkauf 195 Retail trade 192 Selling 192 Physical distribution 190 Unternehmenserfolg 181 Markenartikel 176
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Online availability
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Undetermined 1,236 Free 398
Type of publication
All
Book / Working Paper 5,134 Article 4,155 Journal 267
Type of publication (narrower categories)
All
Article in journal 2,743 Aufsatz in Zeitschrift 2,743 Aufsatz im Buch 1,440 Book section 1,440 Graue Literatur 942 Non-commercial literature 942 Collection of articles of several authors 937 Sammelwerk 937 Lehrbuch 635 Hochschulschrift 588 Thesis 504 Arbeitspapier 362 Working Paper 362 Konferenzschrift 340 Aufsatzsammlung 317 Bibliografie enthalten 271 Bibliography included 271 Conference proceedings 254 Case study 223 Fallstudie 223 Ratgeber 131 Guidebook 124 Glossar enthalten 106 Glossary included 106 Handbook 106 Handbuch 106 Reprint 74 Nachschlagewerk 60 Reference book 60 Festschrift 53 Wörterbuch 45 Collection of articles written by one author 44 Sammlung 44 Amtsdruckschrift 43 Government document 43 Commentary 34 Kommentar 34 Einführung 33 Bibliografie 29 Conference paper 29
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Language
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English 6,348 German 2,935 Russian 105 French 64 Polish 62 Ukrainian 23 Italian 21 Dutch 11 Romanian 11 Swedish 10 Finnish 9 Hungarian 9 Undetermined 8 Danish 6 Croatian 6 Spanish 6 Slovak 5 Turkish 5 Portuguese 4 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Norwegian 1 Slovenian 1 Chinese 1
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Author
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Kotler, Philip 99 Meffert, Heribert 61 Pepels, Werner 52 Bruhn, Manfred 47 Homburg, Christian 39 Sheth, Jagdish N. 32 Armstrong, Gary 30 Wiedmann, Klaus-Peter 30 Fritz, Wolfgang 28 Reinecke, Sven 23 Kirchgeorg, Manfred 22 Kerin, Roger A. 21 Leeflang, Peter 21 Bauer, Hans H. 20 Keller, Kevin Lane 20 Huber, Frank 19 Zerres, Michael P. 19 Hartley, Steven W. 18 Tadajewski, Mark 18 Koschnick, Wolfgang J. 17 Backhaus, Klaus 16 Grönroos, Christian 16 Hanssens, Dominique M. 16 Diller, Hermann 15 Fill, Chris 15 Herrmann, Andreas 15 Hunt, Shelby D. 15 Schneider, Willy 15 Donnelly, James H. 14 Esch, Franz-Rudolf 14 Ferrell, Odies C. 14 Freiling, Jörg 14 Grewal, Dhruv 14 Hair, Joseph F. 14 Layton, Roger A. 14 Peter, Jerome Paul 14 Piercy, Nigel 14 Belz, Christian 13 Dholakia, Nikhilesh 13 Franses, Philip Hans 13
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Institution
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Springer Fachmedien Wiesbaden 82 American Marketing Association 62 Books on Demand GmbH <Norderstedt> 11 Edward Elgar Publishing 11 Fördergesellschaft Marketing an der Universität Augsburg 9 W. Kohlhammer GmbH 9 Academy of Marketing Science 8 Duncker & Humblot 8 Chartered Institute of Marketing 7 Haufe-Lexware GmbH & Co. KG 7 NetLibrary, Inc 7 Verlag Dr. Kovač 7 American Management Association 6 European Society for Opinion and Marketing Research 6 Harvard Graduate School of Business Administration 6 IGI Global 6 National Bureau of Economic Research 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Uni-Taschenbücher GmbH 6 Berliner Wissenschafts-Verlag 5 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 GATE Germany, Konsortium Internationales Hochschulmarketing 5 Hochschule für Wirtschaft und Politik 5 Technische Universität Braunschweig 5 epubli GmbH 5 AMACOM 4 Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk> 4 De Gruyter Oldenbourg 4 European Marketing Academy 4 Gesellschaft für Konsum-, Markt- und Absatzforschung 4 Information Resources Management Association 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 Universität Wien / Lehrstuhl für Marketing 4 Causales GmbH 3 Deutscher Marketing-Verband 3 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 3 Europäische Kommission / Technical Dissemination Project 3
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Published in...
All
Journal of business research : JBR 78 European journal of marketing : EJM 75 Journal of marketing management : MM 69 Journal of macromarketing : examining the interactions among markets, marketing, and society 65 Journal of marketing 59 Industrial marketing management : the international journal for industrial and high-tech firms 57 Journal of the Academy of Marketing Science 51 Europäische Hochschulschriften / 5 47 Springer eBook Collection 45 Journal of historical research in marketing 44 Journal of marketing education : JME 43 Marketing theory 43 Marketing intelligence & planning 40 Lehrbuch 38 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 36 SpringerLink / Bücher 36 Gabler Edition Wissenschaft 31 Journal of business-to-business marketing 31 Journal of business ethics : JOBE 26 Journal of research in marketing and entrepreneurship : JRME 26 Journal of macromarketing 25 Journal of strategic marketing 25 Marketing : ZFP ; journal of research and management 25 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 24 Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen 24 Jahrbuch der Absatz- und Verbrauchsforschung 24 Research 24 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 24 The marketing review 24 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 23 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 23 Journal of marketing research : JMR 22 Legends in marketing 20 Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung 20 Journal of advertising research 19 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 19 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 19 Business horizons 17 Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen 17 Edward Elgar E-Book Archive 17
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Source
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ECONIS (ZBW) 9,556
Showing 1 - 50 of 9,556
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
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Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...
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Artificial Intelligence for marketing plan : the case for e-marketing companies
In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 81-95
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South Asian journal of marketing
Sabaragamuwa University of Sri Lanka / Faculty of … - [Bingley, United Kingdom] : Emerald Publishing Limited - Vol. 2, no. 1 (2021)-
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Liberec Economic Forum 2021 : proceedings of the 15th International Conference
Antlová, Klára (ed.); Semerádová, Tereza (ed.) - International Conference Liberec Economic Forum <15., …; … - 2021 - 1st edition
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MSI discussion paper
Katholieke Universiteit Leuven / Department of … - Leuven, Belgium : KU Leuven, Faculty of Economics and … - No. 21, 05-
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Size of business unit as a factor influencing adoption of digital marketing : empirical analysis of SMEs operating in the Central European market
Pollák, František; Markovič, Peter - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-16
The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...
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Markets, infrastructures and infrastructuring markets
Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251
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Okay boomer...excess money growth, inflation, and population aging
Kopecky, Joseph - 2021 - Latest Revision October 2021
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The impact of modern communication marketing tools to increase the innovativeness of business
Krchova, Hana; Svejnova Hoesova, Katarína - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 117-126
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
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The impact of market orientation on the performance of MSMEs operating in technology parks : the role of market dynamism
Wójcik-Karpacz, Anna; Karpacz, Jarosław; Rudawska, Joanna - In: Journal of entrepreneurship, management and innovation … 17 (2021) 2, pp. 29-52
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Evolution of Business and Markets
Raj, Prateek - 2020
This series of lectures is organized into three themes. In the first chapter we will discuss how businesses have evolved. In the second chapter we will discuss how modern impersonal markets have emerged. Finally, in the third chapter we will delve into how institutions, technology and culture...
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Marketing Mutual Funds
Roussanov, Nikolai L. - 2020
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and costly investor search. Our estimates suggest that...
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'Doing Good' while Serving Customers : Charting the Social Entrepreneurship and Marketing Interface
Roundy, Philip - 2020
Social entrepreneurship represents an unconventional, but increasingly prevalent, activity in developed and emerging economies. Social entrepreneurs devise novel business models that blend business and social missions with the aim of (co-)producing value with two primary stakeholder groups,...
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Conceptual Marketing in the Age of Interactive Consumer
Kuzmanovic, Vladan - 2020
Marketing is a system, a value, a complex. Marketing is a behavioral, interpersonal and cultural concept. The value of total marketing is the value of the exchange of signs, labels, recognition, identity, trends, time and comfort. Contextual markets are complexes that are remarketed or resold in...
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Factors affecting the market share of retailers : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 413-419
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Marketing Islamic financial services : a review, critique, and agenda for future research
Alam, Ian; Seifzadeh, Pouya - In: Journal of risk and financial management : JRFM 13 (2020) 1/12, pp. 1-19
Islamic finance has experienced rapid growth globally, surpassing the USD 2 trillion mark in 2017. As a result, the literature related to Islamic finance and banking is rather rich. Despite the richness of the literature, our knowledge of the marketing issues related to Islamic finance is modest...
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
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Strategic touchpoint management: how luxury brands can successfully attract millennials
Haug, Lara - 2020
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The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia
Butarbutar, Dicky Jhon Anderson; Lisdayanti, Annisa - In: International Journal of Research in Business and … 9 (2020) 4, pp. 385-391
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Market design of regional flexibility markets : a classification metric for flexibility products and its application to German prototypical flexibility markets
Heilmann, Erik; Klempp, Nikolai; Wetzel, Heike - 2020
With a growing number of distributed energy resources, the electricity network is challenged with a higher quantity of technical problems such as capacity congestions and over- or under-voltages. One often-discussed approach to solve these problems, especially in the European zonal electricity...
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz - In: SocioEconomic challenges : SEC 4 (2020) 1, pp. 28-35
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Yaneva, Ralitsa - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 93-107
A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...
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Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches
Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; … - In: Journal of business economics and management 21 (2020) 3, pp. 851-871
In today's competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium enterprises (SMEs), and their impact on...
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Contemporary issues in strategic marketing
Şekerkaya, Ahmet (ed.) - 2020
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The impact of brand value on market performance indicators of high-technology enterprises
Jovanović, Milica; Krstić, Bojan; Milanović, Sandra - In: Facta Universitatis / Series economics and organization … 17 (2020) 4, pp. 317-328
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Some considerations regarding the new trends in marketing approaches
Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10
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Promotion and marketing communications
Ayman, Umut (ed.) - 2020
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The Economics of Attention Markets
Evans, David S. - 2020
The attention market involves competition in which platforms acquire time from consumers, with bundles of content and ads, and sell ads to marketers to deliver messages during that time. This paper shows that the attention market solves a transaction-cost problem that prevents efficient exchange...
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Market Timing and Predictability in FX Markets
Maurer, Thomas Andreas - 2020
We construct mean-variance optimized currency portfolios and analyze the time- series variation of the conditional Sharpe ratio. Returns, volatility and skewness are predictable. Market timing – i.e., trading more (less) aggressively when the conditional risk-return trade-off is more (less)...
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Market Manipulation and Innovation
Cumming, Douglas J. - 2020
End-of-day stock price manipulation is generally associated with short-termism, long-term damage to equity values, and reduced incentives for employees to innovate. We use a sample of suspected stock price manipulation events based on intraday data for stocks from nine countries over eight...
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An Analysis of Uniswap Markets
Angeris, Guillermo - 2020
Uniswap — and other constant product markets — appear to work well in practice despite their simplicity. In this paper, we give a simple formal analysis of constant product markets and their generalizations, showing that, under some common conditions, these markets must closely track the...
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A Model of Market Discipline
Ward, Colin - 2020
We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...
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A Model of Inbound Marketing : Why Can Brand-Neutral Content Marketing Build Brand Preference?
Lu, Michelle Y. - 2020
To attract consumers, brands are embracing a content marketing strategy -- becoming content publishers by producing brand-neutral content without touting brand information. It is puzzling why this type of content marketing can endogenously build rational consumers' brand preference in a...
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How Market Ecology Explains Market Malfunction
Scholl, Maarten P. - 2020
Standard approaches to the theory of financial markets are based on equilibrium and efficiency. Here we develop an alternative based on concepts and methods developed by biologists, in which the wealth invested in a financial strategy is like the population of a species. We study a toy model of...
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Nations and Markets
Cohen, Harlan Grant - 2020
Economics and security seem increasingly intertwined. Citing national security, states subject foreign investments to new scrutiny, even unwinding mergers like the purchase of Grindr or the creation of TikTok. The provision of 5G has become a diplomatic battleground – Huawei at its center....
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Unbox your Network : die Geheimnisse der Network Marketing Professionals
Beck, Tobias - 2022
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Impact of CSR in brand equity as a marketing tool : a study on registered medium enterprises of consumer durables in Kolkata, West Bengal
Chakraborty, Mainak; Das, Sourav Kumar - In: Finance, law, and the crisis of COVID-19 : an …, (pp. 77-87). 2022
The economic scenario of the world is changing fast. People are becoming more cautious that there won’t be anything fixed for particular days. Liberalization is the buzz word and divestments and the free-market economy is what people are now talking about. The business should be based on...
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Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit (ed.); Geigenmüller, Anja (ed.);  … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...
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The influence of farmers markets' characteristics on vendor sales
O'Hara, Jeffrey K.; Dutton, Nony; Stavely, Nick - In: Agribusiness : an international journal 38 (2022) 2, pp. 295-311
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Marketing in Latin America and the Caribbean : contemporary case studies
Knight, Joseann J. (ed.); Noboa S, Fabrizio (ed.);  … - 2022
"Marketing in Latin America and the Caribbean Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a...
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Responsible research in business and management (RRBM) and the Journal of Public Policy & Marketing : connected through impact
Cross, Samantha N. N.; Gustafsson, Anders; Pechmann, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 51-53
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Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Competition, strategy, and innovation : the impact of …, (pp. 105-132). 2022
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Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning; Li, Guoxin; Zhang, Hao; Nolan, Eimear; … - In: Journal of business research : JBR 141 (2022), pp. 589-599
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....
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The consumer insights handbook : unlocking audience research methods
Coombs, Danielle Sarver - 2022
"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the...
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Marketing for entrepreneurs : concepts and applications for new ventures
Crane, Frederick G. - 2022 - Third edition
"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new...
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Building corporate identity, image and reputation in the digital era
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2022
"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...
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