Die Verbreitung von Elektrofahrzeugen spielt eine wichtige Rolle zur Erreichung der Klimaziele im Verkehrssektor und kann auch zu einer größeren Unabhängigkeit der Energieversorgung beitragen. Die Erforschung ihrer Verbreitung ist daher weiterhin von großer Relevanz. Im Rahmen einer Studie...

Asset prices are a valuable source of information about financial market participants.expectations about key macroeconomic variables. However, the presence of time-varying risk premia requires an adjustment of market prices to obtain the market’s rational assessment of future price and policy...

We analyze firms' incentives to acquire information about market demandin a differentiated goods duopoly setting. We find two distinct benefitsof having better information. Firstly, with better information, eachfirm can better match its price to demand. This benefit is decreasingin the level of...

Assortment selection is one of the most important decisions faced by retailers. Most existing papers in the literature assume that customers select at most one item out of the offered assortment. While this is valid in some cases, it contradicts practical observations in many shopping...

Good segmentation contributes towards a better understanding of the market and customer demands. This study aims to develop a new methodological approach, integrating "Recency, Frequency and Monetary" with the sparse K-means clustering algorithm of Witten and Tibshirani (2010). The proposed...

We construct mean-variance optimized currency portfolios and analyze the time- series variation of the conditional Sharpe ratio. Returns, volatility and skewness are predictable. Market timing – i.e., trading more (less) aggressively when the conditional risk-return trade-off is more (less)...

Uniswap — and other constant product markets — appear to work well in practice despite their simplicity. In this paper, we give a simple formal analysis of constant product markets and their generalizations, showing that, under some common conditions, these markets must closely track the...

Die urbane Mobilität hat sich in den letzten Jahren stark gewandelt. Hierzu tragen vermehrt die aufkommenden Sharing-Angebote bei. Neben dem schon länger betriebenen Carsharing kam vor einigen Jahren das Bikesharing und nun auch das Ridesharing und E-Scootersharing hinzu. Die Akzeptanz dieser...

- The recent interim ruling of the Düsseldorf Higher Regional Court in the Facebook case shows the difficulties that a competition authority might face when it comes to sanctioning exploitative abuses in digital markets.- Rather than adopting infringement decisions, competition agencies should...

"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for...

"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book provides a...

"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the...

Deckblatt -- Titelseite -- Impressum -- Geleitwort der Herausgeber -- Vorwort zur vierten Auflage -- Inhaltsverzeichnis -- 1 Die Aufgaben der Marktforschung im betrieblichen Informations- und Entscheidungssystem -- 1.1 Begriffliche Abgrenzung der Marktforschung -- 1.2 Aufgaben der Marktforschung...

Psychology and economics (together known as behavioral economics) are two prominent disciplines underlying many theories in marketing. The extensive marketing literature documents consumers' nonrational behavior even though behavioral biases might not always be consistently termed or formally...

Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...

Britannia is not the only company recognized for quality of products. There are large number of companies that are producing quality products and services. Some of these companies have been discussed in the previous chapters, such as Hindustan Unilever, Bharti, Tata Steel, Infosys and ITC. All...

This dissertation discusses the market efficiency by analyzing the relationship between the market price of bitcoin spot and the market price of bitcoin futures. The empirical findings of this paper validate the hypothesis that the bitcoin market is valid. Firstly, there is a cointegration...