The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...

Researchers and policy makers face significant challenges in selecting a method to conduct remote surveys, especially when collecting sensitive information or during turbulent life stages of hard-to-reach groups. In the context of the COVID-19 lockdown, we randomly selected about 600 adults in...

In the past decade, consumer psychology has experienced a crisis of confidence. Research in our field has rightfully been criticized for p-hacking, Hypothesizing After the Results are Known, and other practices that lead to overestimation of the reliability and replicability of published...

Many research problems are characterized by complex relationships between time series variables, such as simultaneity (e.g., feedback loops between communication channels) and state-dependence (e.g., marketing interactions with observed and unobserved sales channel variables). The authors...

Nonfungible tokens (NFTs) have exploded in popularity in 2021, generating billions of dollars in transaction volume. In tandem, market intelligence platforms have emerged to track summary statistics about pricing and sales activity across different NFT collections. We demonstrate that...

We distinguish two kinds of theoretical contributions that can be made in empirical research: new claims about links between unobservable constructs and new claims to explain important stylized facts about relations between observable real-world phenomena, termed “phenomenon-to-construct...

There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance (Dawes, Meyer-Waarden, & Driesener, 2015; Hanssens & Pauwels, 2016; Lodish & Mela, 2007; Webster & Lusch, 2013). Retail scanner data has been the principal source of...

At introduction of new product there are many risks which threaten success of goods in the market. To minimize risk, it is necessary to use the correct marketing of a new product, the correct receptions which are capable draw the attention of consumers on just appeared, little-known a product,...

Die Verbreitung von Elektrofahrzeugen spielt eine wichtige Rolle zur Erreichung der Klimaziele im Verkehrssektor und kann auch zu einer größeren Unabhängigkeit der Energieversorgung beitragen. Die Erforschung ihrer Verbreitung ist daher weiterhin von großer Relevanz. Im Rahmen einer Studie...

Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning...