Search Results - subject_exact:"Absatzkosten"

Handbuch Marketing-Controlling : Grundlagen - Methoden - Umsetzung

2017 - 4., vollständig überarbeitete Auflage

Personalized pricing and advertising : an asymmetric equilibrium analysis

Anderson, Simon P.; Baik, Alicia; Larson, Nathan - In: Games and economic behavior 92 (2015), pp. 53-73

Personalized pricing and advertising : an asymmetric equilibrium analysis

Anderson, Simon P.; Baik, Alicia; Larson, Nathan - 2015

Digitale Spiele im interdisziplinären Diskurs : Entwicklungen und Perspektiven der Alltagskultur, Technologie und Wirtschaft

2014 - 1. Aufl.

The home bias in equities and distribution costs

Harms, Philipp; Hoffmann, Mathias; Ortseifer, Christina - 2010

We show that including distribution costs into a general equilibrium model of international portfolio choice contributes to explaining the "home bias" in international equity investment. Our model is able to replicate observed investment positions for a wide range of parameter values, even if...

The home bias in equities and distribution costs

Harms, Philipp; Hoffmann, Mathias; Ortseifer, Christina - 2010

We show that including distribution costs into a general equilibrium model of international portfolio choice contributes to explaining the “home bias” in international equity investment. Our model is able to replicate observed investment positions for a wide range of parameter values, even...

Modeling cost-delivery trade-offs for distribution logistics by a generalized PVRP model

Kurz, Andrea; Zäpfel, Günther - In: Journal of business economics : JBE 83 (2013) 7, pp. 705-726

Single-machine batch delivery scheduling with an assignable common due window

In: Omega : the international journal of management science 41 (2013) 2, pp. 216-225

Vertriebskostentransparenz bei Versicherungsprodukten : eine juristisch-ökonomische Untersuchung unter Berücksichtigung rechtsvergleichender Aspekte

Sonnenberg, Marcus - 2013

Allocating marketing resources

2008

Realizing the gains from Trade : export crops, marketing costs and poverty

2008

Distribution channel management in an internet age : equilibrium and social welfare

Wang, Haiyan; Nariu, Tatsuhiko - In: Journal of industry, competition and trade 12 (2012) 3, pp. 285-298

Offensive versus defensive marketing : what is the optimal spending allocation?

Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219

Retailers' use of shipping cost strategies : free shipping or partitioned prices?

Frischmann, Tanja; Hinz, Oliver; Skiera, Bernd - In: International journal of electronic commerce : IJEC 16 (2011/12) 3, pp. 65-87

Realizing the gains from trade : export crops, marketing costs, and poverty

Balat, Jorge F.; Brambilla, Irene; Porto, Guido G. - 2007

Dynamic marketing budgeting for platform firms : theory, evidence, and application

In: Journal of marketing research : JMR 48 (2011) 6, pp. 929-943

Corporate social and financial performance : the role of size, industry, risk, R&D and advertising expenses as control variables

Andersen, Margaret L.; Dejoy, John S. - In: Business and society review : a quarterly forum on the … 116 (2011) 2, pp. 237-256

R&D, advertising and firm technical efficiency : an empirical analysis on Chinese and Japanese household appliance industry

He, Feng; Rong, Chen - In: International journal of services technology and management 16 (2011) 1, pp. 107-122

A distribution-free newsvendor model with balking and lost sales penalty

Liao, Yi; Banerjee, Avijit; Yan, Changyuan - In: International journal of production economics 133 (2011) 1, pp. 224-227

How low has the farm share of retail food prices really fallen?

Stewart, Hayden - 2006

Promotional mix and corporate performance : an empirical study

Sidhanta, Somroop; Chakrabarty, Anindya - In: Paradigm : the journal of Institute of Management Technology 14 (2010) 1, pp. 97-110

Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

Peterson, Robert A.; Jeong, Jaeseok - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 677-690

Mode selection for automotive distribution with quantity discounts

In: Networks and spatial economics : a journal of … 10 (2010) 1, pp. 1-13

Effects of distribution planning systems on the cost of delivery in unique make-to-order manufacturing

Hermann, Uwe - 2010 - 1. Aufl.

Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India

Sahay, Arvind; Pillai, Anandan - In: Journal of Indian business research 1 (2009) 2/3, pp. 77-94

Are marketers only half right?

Corkindale, David - In: The marketing review 9 (2009) 1, pp. 19-29

More expensive or too expensive? : calculating delivery costs in Europe

Müller, Stefanie; Klaus, Peter - In: Direct store delivery : concepts, applications and …, (pp. 145-160). 2009

Realizing the gains from trade : export crops, marketing costs, and poverty

Balat, Jorge F.; Brambilla, Irene; Porto, Guido G. - In: Journal of international economics 78 (2009) 1, pp. 21-31

Heuristic to solve bi-objective allocation problem in distribution logistics

Malairajan, R. A.; Ganesh, K.; Koh, Lenny - In: International journal of logistics economics and … 2 (2009/10) 1, pp. 40-50

The effects of transacation-specific investments in marketing channels: the moderating role of relational norms

Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333

Heterogeneous learning and the targeting of marketing communication for new products

Narayanan, Sridhar; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 424-441

Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis

Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - 2009

Leveransalternativ för e-handel med dagligvaror

Karlsson, Elisabeth - 2008

Allocating marketing resources

Gupta, Sunil; Steenburgh, Thomas J. - In: Marketing mix decisions : new perspectives and practices, (pp. 3-37). 2008

Marketing effectiveness : practical approaches to measurement and management

Wyner, Gordon - In: Marketing mix decisions : new perspectives and practices, (pp. 41-76). 2008

Practical measurement of advertising impact : the IBM experience

Powers, Todd M.; Menon, Anil - In: Marketing mix decisions : new perspectives and practices, (pp. 77-109). 2008

Optimal allocation of marketing mix resources : B2C and B2B case studies

Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008

Strategic allocation of marketing resources : methods and insights

Shankar, Venkatesh - In: Marketing mix decisions : new perspectives and practices, (pp. 154-183). 2008

Heuristic approaches for determining minimum cost delivery quantities in supply chains

Hornung, Alexander; Mönch, Lars - In: European journal of industrial engineering : EJIE 2 (2008) 4, pp. 377-400

Marketing mix decisions : new perspectives and practices

2008

Firm's costs of traceability confronted with consumer requirements

In: Quality management in food chains : [EAAE Seminar on …, (pp. 45-56). 2007

The role of distribution channels in reducing the supply chain cost

Godasu, Sabita - In: Marketing in the new global order : challenges and …, (pp. 113-119). 2007

Distribution costs and real exchange rate dynamics during exchange-rate-based-stabilizations

Burstein, Ariel T.; Neves, João César das; Rebelo, Sérgio - 2000

Analyse und Beurteilung einer Distributionsstruktur

Daub, Anke - In: Wirtschaftswissenschaftliches Studium : WiSt : … 35 (2006) 1, pp. 57-59

Handbuch Marketing-Controlling

2006 - 3., überarb. Aufl.

The welfare effects of distribution regulations in OECD countries

Bradford, Scott C. - In: Economic inquiry : journal of the Western Economic … 43 (2005) 4, pp. 795-811

Logistics and marketing costs

Reeve, James M. - In: Handbook of cost management, (pp. 329-349). 2005

Kosten der Verarbeitung und Vermarktung ökologisch erzeugter Milch und Molkereiprodukte

Burchardi, Henrike; Thiele, Holger D. - In: Ressortforschung für den ökologischen Landbau ; 2004, (pp. 75-83). 2004

The future benefits in selling, general and administrative expenses

Kovacs, Eugene Joseph - 2004

Post-harvest loss and its impact on marketing cost, margin and efficiency : a study on Grapes in Karnataka

Murthy, D. Sreenivasa; Gajanana, Talakalakoppa Manjappa; Sudha, … - In: Indian journal of agricultural economics 59 (2004) 4, pp. 772-786