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Year of publication
Subject
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Marketing 10,535 Marketingmanagement 2,242 Marketing management 2,178 Theorie 1,733 Theory 1,731 Deutschland 1,056 Germany 1,025 Consumer behaviour 989 Konsumentenverhalten 989 USA 974 United States 957 Marketingtheorie 630 Marketing theory 623 Marktforschung 610 Beziehungsmarketing 564 Relationship marketing 560 Market research 501 Brand management 414 Markenführung 414 Management 401 Strategisches Management 388 Werbung 365 Innovation 347 Advertising 333 KMU 314 SME 314 Strategic management 302 Welt 296 World 296 Online-Marketing 293 Unternehmenserfolg 277 Firm performance 269 Internet marketing 266 Vertrieb 225 Entrepreneurship 224 Einzelhandel 221 Absatz 220 Entrepreneurship approach 217 Unternehmensgründung 216 Physical distribution 212
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Online availability
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Undetermined 1,854 Free 605
Type of publication
All
Book / Working Paper 5,755 Article 4,571 Journal 209
Type of publication (narrower categories)
All
Article in journal 3,049 Aufsatz in Zeitschrift 3,049 Aufsatz im Buch 1,564 Book section 1,564 Graue Literatur 955 Non-commercial literature 955 Collection of articles of several authors 931 Sammelwerk 931 Lehrbuch 692 Hochschulschrift 636 Textbook 624 Thesis 509 Aufsatzsammlung 430 Arbeitspapier 367 Working Paper 367 Konferenzschrift 354 Bibliografie enthalten 272 Bibliography included 272 Conference proceedings 259 Case study 225 Fallstudie 225 Ratgeber 134 Guidebook 124 Handbook 109 Handbuch 109 Glossar enthalten 108 Glossary included 108 Reprint 80 Nachschlagewerk 60 Reference book 60 Wörterbuch 60 Festschrift 55 Amtsdruckschrift 43 Government document 43 Collection of articles written by one author 42 Einführung 42 Sammlung 42 Mehrbändiges Werk 31 Multi-volume publication 31 Conference paper 30
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Language
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English 7,149 German 3,114 Russian 106 French 65 Polish 63 Ukrainian 24 Italian 21 Dutch 11 Romanian 11 Swedish 10 Finnish 9 Hungarian 9 Spanish 8 Danish 6 Croatian 6 Slovak 5 Turkish 5 Portuguese 4 Undetermined 4 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Norwegian 1 Slovenian 1 Chinese 1
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Author
All
Kotler, Philip 109 Meffert, Heribert 68 Bruhn, Manfred 57 Pepels, Werner 52 Homburg, Christian 39 Sheth, Jagdish N. 36 Armstrong, Gary 33 Wiedmann, Klaus-Peter 31 Fritz, Wolfgang 26 Kirchgeorg, Manfred 26 Reinecke, Sven 23 Kerin, Roger A. 22 Leeflang, Peter 22 Bauer, Hans H. 21 Kreutzer, Ralf T. 21 Zerres, Michael P. 21 Franses, Philip Hans 20 Hartley, Steven W. 19 Huber, Frank 19 Keller, Kevin Lane 19 Backhaus, Klaus 17 Ferrell, Odies C. 17 Koschnick, Wolfgang J. 17 Schneider, Willy 17 Esch, Franz-Rudolf 16 Grewal, Dhruv 16 Hair, Joseph F. 16 Herrmann, Andreas 16 Laczniak, Gene R. 16 Tadajewski, Mark 16 Burmann, Christoph 15 Diller, Hermann 15 Fill, Chris 15 Freiling, Jörg 15 Hanssens, Dominique M. 15 Tomczak, Torsten 15 Brown, Stephen 14 Donnelly, James H. 14 Layton, Roger A. 14 Peter, Jerome Paul 14
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Institution
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Springer Fachmedien Wiesbaden 85 American Marketing Association 53 Books on Demand GmbH <Norderstedt> 12 Edward Elgar Publishing 12 Haufe-Lexware GmbH & Co. KG 11 OECD 11 National Bureau of Economic Research 10 Uni-Taschenbücher GmbH 10 W. Kohlhammer GmbH 10 Academy of Marketing Science 9 Fördergesellschaft Marketing an der Universität Augsburg 9 Duncker & Humblot 8 Springer International Publishing 8 Verlag Dr. Kovač 8 IGI Global 7 NetLibrary, Inc 7 UVK Verlagsgesellschaft mbH 7 Chartered Institute of Marketing 6 Harvard Graduate School of Business Administration 6 Springer Gabler <Firma> 6 American Management Association 5 Berliner Wissenschafts-Verlag 5 Center of Market Oriented Product and Production Management 5 De Gruyter Oldenbourg 5 Erasmus Research Institute of Management 5 GATE Germany, Konsortium Internationales Hochschulmarketing 5 Hochschule für Wirtschaft und Politik 5 Technische Universität Braunschweig 5 USA / Department of Agriculture 5 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 5 epubli GmbH 5 AMACOM 4 Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk> 4 Econometrisch Instituut <Rotterdam> 4 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft für Konsum-, Markt- und Absatzforschung 4 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 4 Information Resources Management Association 4 Springer-Verlag GmbH 4
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Published in...
All
SpringerLink / Bücher 178 Journal of business research : JBR 118 Industrial marketing management : the international journal for industrial and high-tech firms 86 Springer eBook Collection 77 European journal of marketing : EJM 70 Journal of marketing management : MM 67 Journal of marketing education : JME 61 Journal of marketing 59 Marketing theory 55 Journal of macromarketing : examining the interactions among markets, marketing, and society 54 Journal of the Academy of Marketing Science 52 Europäische Hochschulschriften / 5 47 Lehrbuch 46 Journal of business-to-business marketing 42 Marketing intelligence & planning 39 Gabler Edition Wissenschaft 38 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 38 Journal of historical research in marketing 38 Journal of macromarketing 38 Springer eBook Collection / Business and Economics 38 Journal of Islamic marketing : JIMA 32 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 31 Journal of research in marketing and entrepreneurship : JRME 30 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 28 AMS review : official publication of the Academy of Marketing Science 27 Journal of marketing research : JMR 27 Journal of business ethics : JOBE 26 Jahrbuch der Absatz- und Verbrauchsforschung 25 Marketing : ZFP ; journal of research and management 25 The journal of business & industrial marketing 25 Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen 24 Journal of strategic marketing 24 Research 24 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 24 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 23 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 23 Journal of advertising research 23 The marketing review 23 Premier reference source 22 Business horizons 20
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Source
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ECONIS (ZBW) 10,535
Showing 1 - 50 of 10,535
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The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 966-989
Persistent link: https://ebtypo.dmz1.zbw/10014336038
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Marketing accountability and marketing automation : evidence from Portugal
Silva, Susana C.; Corbo, Leonardo; Vlačić, Božidar; … - In: EuroMed journal of business 18 (2023) 1, pp. 145-164
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The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kaunda, Kenneth D.; Thuo, John Kuria; Kwendo, Evans - In: International Journal of Research in Business and … 12 (2023) 4, pp. 88-95
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To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Jörg - In: The journal of product & brand management 32 (2023) 7, pp. 1108-1122
Persistent link: https://ebtypo.dmz1.zbw/10014334406
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin - 2023
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan; Murto, Riikka; Kjellberg, Hans - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 982-1011
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
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Principles of marketing
Gomez Albrecht, Maria; Green, Mark C.; Hoffman, Linda - 2023
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students...
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Persistent link: https://ebtypo.dmz1.zbw/10014246832
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Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177
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Marketing Agility and its Role in Marketing Performance
abd Al Rassol, Hussien Ali; Jasim AL-Janabi, Mohanad … - 2023
The current research aims to study (marketing agility and its role in the organization’s marketing performance) in the men’s clothing factory in Najaf. The statistical program Spss v.26 and AMOS program v.26 were used for data analysis. The results showed a strong correlation between the...
Persistent link: https://ebtypo.dmz1.zbw/10014259352
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Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna; Stewart, David W. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 75-96
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Editorial: together with the Asia Marketing Journal
Yoo, Jaewon; Choi, Woo Jin; Kim, Minki - In: Asia marketing journal 25 (2023) 1, pp. 1-2
Persistent link: https://ebtypo.dmz1.zbw/10014309163
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Rhetoric and marketing intourism websites through visual figures
Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37
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Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring - In: Marketing theory 23 (2023) 3, pp. 411-435
Persistent link: https://ebtypo.dmz1.zbw/10014368293
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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
Persistent link: https://ebtypo.dmz1.zbw/10014293327
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per; Cova, Bernard; Gummerus, Johanna; … - In: Marketing theory 23 (2023) 2, pp. 185-206
Persistent link: https://ebtypo.dmz1.zbw/10014293943
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Learning by exporting for marketing innovation
Golovko, Elena; Lopes Bento, Cindy; Sofka, Wolfgang - In: Industry and innovation 30 (2023) 5, pp. 607-635
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
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Market Manipulation in NFT Markets
Oh, Sebeom - 2023
Non-Fungible Tokens (NFTs) offer a unique opportunity to study market misconduct in an unregulated crowdfunding environment. This paper examines insider and wash trading in the NFT market using publicly accessible Ethereum blockchain data. Results reveal that insider purchases, particularly by...
Persistent link: https://ebtypo.dmz1.zbw/10014356013
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Strategic Marketing Plan for Apple Inc
Khalid, Muhammad Anas; Viktoria, Dr. Vida - 2023
This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, this...
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Shades of Representation : Auto-Detection and Perception of Skin-tone Diversity in Visual Marketing Communication
Xie, Wen; Overgoor, Gijs; Lee, Hsin-Hsuan Meg; Han, Zhu - 2023
Skin-tone representation in brand visuals can signal brands' diversity, equity, and inclusion (DEI) efforts. However, it is unclear what skin-tone DEI means to people, and there is no objective standard for its quantification from visual content. We propose an automated framework assessing...
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A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846
Persistent link: https://ebtypo.dmz1.zbw/10014384285
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Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno; Manchanda, Rajesh V.; Vagianos, Savanna; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 195-216
Persistent link: https://ebtypo.dmz1.zbw/10014304299
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Mapping the intellectual linkage of sustainability in marketing
Tian, Yating; Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274
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Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage
Mugoni, Ernest; Nyagadza, Brighton; Hove, Precious Kuziva - In: Sustainable technology and entrepreneurship 2 (2023) 2, pp. 1-13
The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
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Role of beef production and marketing in enhancing welfare of the communities in arid and semi-arid lands in Kenya
Geoffrey, Baragu; Opana, Tobias - 2023
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Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal; Suganda, Uce Karna; Kusumah, Allizia Zulfa - In: International Journal of Research in Business and … 11 (2022) 1, pp. 328-339
Persistent link: https://ebtypo.dmz1.zbw/10012938975
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
Persistent link: https://ebtypo.dmz1.zbw/10013435588
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A Model of Influencer Economy
Cong, Lin William; Li, Siguang - 2022
We model an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer market...
Persistent link: https://ebtypo.dmz1.zbw/10013310961
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Evading the "entrepreneurial blocks" through entrepreneurial marketing education in vocational high schools in an emerging country
Haryanto, Jony Oktavian; Widyanto, Hanif Adinugroho; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 166-187
Entrepreneurial marketing education is considered an essential platform to stimulate successful entrepreneurs, especially for vocational high school (SMK) graduates in Indonesia, which has the highest open unemployment rate and mostly comes from low-income backgrounds. Hence, the researchers...
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Innovation and trends in olfactory marketing : a review of the literature
Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235
Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance...
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The Marketing Capability Premium
Ang, Tze Chuan 'Chewie'; Chordia, Tarun; Mai, Van Anh … - 2022
Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns. High-level marketing capability predicts better...
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Incentive-Compatible Consumer-Contributed Markets
Mohammadi, Mohammad Ali - 2022
I consider the case of consumer-contributed markets, defined as markets where the consumer herself has a role in the supply side of the market as well. Consequently, the prominent issue is offering the consumer incentives to fulfil that role, which clearly bears a cost to her. The role of the...
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Marketing audit an efficiency of marketing in the food industry
Guliyev, Fikrat Valı - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 161-170
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Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...
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Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218
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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria
Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...
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Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600
Persistent link: https://ebtypo.dmz1.zbw/10013536262
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The marketing capability premium
Ang, Tze Chuan; Chordia, Tarun; Van Anh Mai; Harminder Singh - In: Review of asset pricing studies : RAPS 12 (2022) 4, pp. 918-959
Persistent link: https://ebtypo.dmz1.zbw/10013543035
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://ebtypo.dmz1.zbw/10013532441
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Entrepreneurial Marketing and Consumer Adoption of Small and Medium-Sized Enterprises Products in Nigeria
Ishola, Abdulfatai Idomi - 2022
Small and medium-sized enterprises are regarded as the engine of economic development and equitable growth in developing economies. Although SMEs are facing many problems that hindered their performance in Nigeria. They have not creditably performed well and played expected vibrant role in the...
Persistent link: https://ebtypo.dmz1.zbw/10013298710
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Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 163-169
Persistent link: https://ebtypo.dmz1.zbw/10013184294
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & marketing 39 (2022) 5, pp. 1035-1064
Persistent link: https://ebtypo.dmz1.zbw/10013186912
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Managing influencer marketing cooperations
Farouq, Jasmin - 2022
Persistent link: https://ebtypo.dmz1.zbw/10013348933
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
Persistent link: https://ebtypo.dmz1.zbw/10012704168
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NFT marketplace design and market intelligence
Kireyev, Pavel - 2022
Persistent link: https://ebtypo.dmz1.zbw/10012799277
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The Impact of Metaverse on Branding and Marketing
Bushell, Chris - 2022
The Metaverse is a new and emerging technology that offers a unique opportunity for businesses and individuals alike to extend their reach and connect with others in a virtual world (Kevins, J. 2022). Celebrities and other individuals have already begun to utilize the Metaverse as a brand...
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Emotional, Cognitive and Conative Response to Influencer Marketing
Semerádová, Tereza; Weinlich, Petr - 2022
Current business statistics and extant academic research stress the importance of influencer marketing. In 2019, the YouTube beauty community witnessed the largest product launch in ecommerce history, in which controversial YouTubers, Shane Dawson and Jeffree Star, published a 7-episode series...
Persistent link: https://ebtypo.dmz1.zbw/10014084188
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The Making of Marketing Decisions in Modern Marketing Environments
Nordin, Fredrik; Ravald, Annika - 2022
Marketing is currently undergoing a major shift driven by advances in marketing technology, which also means that marketing decision making is changing. There is not much research on how the attributes of the modern marketing landscape are reflected in marketing managers’ decision making,...
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