Introduction -- Purpose and structure of this book -- Basic concept of internal marketing -- Internal marketing and R&D -- Empirical investigation on integration of marketing and R&D -- Internal marketing and sales -- Internal marketing and human resource management -- Internal marketing of...

Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing...

"A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one...

Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope...