The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and...

Im Fokus dieser Arbeit steht der Wandlungsprozess in Österreichs Stromwirtschaft aus Sicht des Marketings für Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen...

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

Börsengänge (IPOs) gewinnen trotz ihrer ausgeprägten Zyklik sowohl für Unternehmen als auch für Investoren immer mehr an Bedeutung. Spätestens seit dem Börsengang der Deutschen Telekom im Jahr 1996 und dem Aufstieg und Fall des Neuen Marktes sind sie auch in Deutschland einem breiten...

We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...

The purpose of this paper is to consolidate existing knowledge and theories on marketing-operations alignment and theoretical background for this organizational alignment. The research used a qualitative literature review approach to identify key contributions to this area and incorporate them...

Im Handel gewinnt die langfristige, strategisch fundierte Profilierung im Wettbewerbsumfeld zunehmend an Bedeutung. Dies gilt in besonderem Maße für Handelsunternehmen in vertraglichen Vertriebssystemen, die sowohl mit systemfremden wie auch systeminternen Betrieben konkurrieren. Hohe...

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...

Purpose of the article: The aim is to verify the level of awareness of "born globals" companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since...

Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...

"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a...

"It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a...

"This book sets out the new frontier of marketing and communication through real case histories. Companies must re-think their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such...

"Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than...

Dedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral...

"There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who...

"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking...

"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis,...