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Year of publication
Subject
All
Marketing 15,987 Marketingmanagement 2,454 Marketing management 2,337 USA 2,316 United States 2,228 Theorie 2,163 Theory 2,159 Deutschland 1,734 Germany 1,440 Consumer behaviour 951 Konsumentenverhalten 950 Strategisches Management 900 Marktforschung 785 Marketingtheorie 708 Marketing theory 678 Management 616 Beziehungsmarketing 611 Relationship marketing 606 Market research 540 Werbung 461 Absatz 422 Brand management 390 Markenführung 390 Aufsatzsammlung 386 Strategic management 344 Zielgruppe 344 Online-Marketing 337 Unternehmen 332 Innovation 319 Internet marketing 318 Advertising 315 Verbraucherverhalten 315 Dienstleistung 312 Welt 292 World 291 Einzelhandel 279 Kommunikation 269 KMU 252 SME 252 Vertrieb 247
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Online availability
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Undetermined 1,191 Free 365
Type of publication
All
Book / Working Paper 11,563 Article 4,003 Journal 421
Type of publication (narrower categories)
All
Article in journal 2,651 Aufsatz in Zeitschrift 2,651 Aufsatz im Buch 1,384 Book section 1,384 Collection of articles of several authors 1,205 Sammelwerk 1,205 Hochschulschrift 1,138 Graue Literatur 1,050 Non-commercial literature 1,050 Lehrbuch 906 Thesis 769 Konferenzschrift 525 Aufsatzsammlung 501 Dissertation u.a. Prüfungsschriften 492 Arbeitspapier 387 Working Paper 387 Bibliografie enthalten 354 Bibliography included 354 Case study 316 Fallstudie 316 Conference proceedings 284 Ratgeber 241 Guidebook 230 Handbook 154 Handbuch 154 Glossar enthalten 130 Glossary included 130 Wörterbuch 120 Festschrift 104 Reprint 74 Nachschlagewerk 63 Reference book 63 Einführung 59 Bibliografie 58 Fallstudiensammlung 58 Collection of articles written by one author 47 Sammlung 47 Amtsdruckschrift 43 Government document 43 Mehrbändiges Werk 41
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Language
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English 7,785 German 6,801 Undetermined 1,173 French 119 Russian 104 Polish 78 Italian 24 Ukrainian 19 Dutch 12 Romanian 12 Swedish 10 Finnish 9 Hungarian 9 Spanish 7 Danish 6 Croatian 6 Portuguese 5 Slovak 5 Turkish 5 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Macedonian 1 Nepali 1 Norwegian 1 Slovenian 1 Chinese 1
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Author
All
Meffert, Heribert 193 Kotler, Philip 178 Bruhn, Manfred 141 Pepels, Werner 115 Belz, Christian 58 Wiedmann, Klaus-Peter 52 Homburg, Christian 51 Bauer, Hans H. 49 Sheth, Jagdish N. 46 Zerres, Michael P. 44 Armstrong, Gary 43 Fritz, Wolfgang 41 Kirchgeorg, Manfred 40 Reinecke, Sven 40 Baker, Michael John 39 Dichtl, Erwin 39 McDonald, Malcolm 35 Weis, Hans Christian 35 Backhaus, Klaus 34 Tomczak, Torsten 34 Diller, Hermann 33 Kerin, Roger A. 32 Raffée, Hans 32 Koschnick, Wolfgang J. 31 Ahlert, Dieter 30 Huber, Frank 27 Hörschgen, Hans 27 Kuß, Alfred 27 Unger, Fritz 27 Fill, Chris 25 Grönroos, Christian 25 Kleinaltenkamp, Michael 25 Meyer, Paul W. 25 Scheuch, Fritz 25 Zentes, Joachim 24 Keller, Kevin Lane 23 Steffenhagen, Hartwig 23 Hair, Joseph F. 22 Leeflang, Peter Samuel H. 22 Nieschlag, Robert 22
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Institution
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Springer Fachmedien Wiesbaden GmbH 90 American Marketing Association 84 European Society for Opinion and Marketing Research 23 Fördergesellschaft Marketing an der Universität Augsburg 15 European School of Business <Reutlingen> 12 GATE Germany, Konsortium Internationales Hochschulmarketing 11 Absatzwirtschaftliche Gesellschaft 10 Duncker & Humblot 10 Verlag Franz Vahlen GmbH 10 IGI Global 9 Institut für Marketing <Münster, Westfalen> 9 NetLibrary, Inc 9 Springer-Verlag GmbH 9 W. Kohlhammer GmbH 9 American Management Association 8 Chartered Institute of Marketing <London> 8 Deutsche Marketing-Vereinigung 8 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 8 Springer International Publishing AG 8 Uni-Taschenbücher GmbH 8 Books on Demand GmbH <Norderstedt> 7 Harvard Graduate School of Business Administration 7 Verlag Dr. Kovač 7 Academy of Marketing Science 6 De Gruyter Oldenbourg 6 Deutscher Marketing-Verband 6 Gesellschaft für Konsum-, Markt- und Absatzforschung 6 Haufe-Lexware GmbH & Co. KG 6 Hochschule für Wirtschaft und Politik <Hamburg> 6 Springer Gabler <Firma> 6 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 European Marketing Academy 5 Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München 5 Gesellschaft für Innovatives Marketing 5 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 5 AMACOM 4 BWV Berliner Wissenschafts-Verlag GmbH 4 Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk> 4 Edward Elgar Publishing 4
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Published in...
All
Europäische Hochschulschriften / 5 92 European journal of marketing : EJM 75 Journal of business research : JBR 70 Journal of marketing management : MM 69 Journal of macromarketing : examining the interactions among markets, marketing, and society 65 SpringerLink / Bücher 61 Journal of marketing 58 Gabler Edition Wissenschaft 57 Lehrbuch 55 Industrial marketing management : the international journal for industrial and high-tech firms 54 Journal of the Academy of Marketing Science 50 Hamburger Schriften zur Marketingforschung 45 Journal of historical research in marketing 43 Marketing theory 42 Journal of marketing education : JME 40 Marketing intelligence & planning 39 Arbeitspapier / Institut für Marketing, Universität Mannheim 36 Research 35 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 34 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 33 Schriftenreihe Schwerpunkt Marketing 33 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 33 Journal of business-to-business marketing 30 UTB 30 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 29 Journal of business ethics : JOBE 27 Schriften zum Marketing 27 Journal of research in marketing and entrepreneurship : JRME 26 Neue betriebswirtschaftliche Forschung : Nbf 26 Gabler-Lehrbuch 25 Journal of strategic marketing 25 Marketing : ZFP ; journal of research and management 25 Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften 25 Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen 24 Jahrbuch der Absatz- und Verbrauchsforschung 24 Springer eBook Collection / Business and Economics 24 The marketing review 24 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 23 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 22 Journal of marketing research : JMR 22
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Source
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ECONIS (ZBW) 11,604 USB Cologne (EcoSocSci) 4,383
Showing 1 - 50 of 15,987
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of business enterprises from the manufacturing sector in the Czech...
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Market design of regional flexibility markets : a classification metric for flexibility products and its application to German prototypical flexibility markets
Heilmann, Erik; Klempp, Nikolai; Wetzel, Heike - 2020
With a growing number of distributed energy resources, the electricity network is challenged with a higher quantity of technical problems such as capacity congestions and over- or under-voltages. One often-discussed approach to solve these problems, especially in the European zonal electricity...
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Marketing performance as implication of brand image mediated by trust
Propheto, Arfendo; Yahya, Dwi Kartini; Sucherly; … - In: Management science letters 10 (2020) 4, pp. 741-746
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The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country
Riswanto, Ari; Rasto; Hendrayati, Heny; Saparudin, Mohamad - In: Management science letters 10 (2020) 9, pp. 1947-1952
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
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Strategic touchpoint management: how luxury brands can successfully attract millennials
Haug, Lara - 2020
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The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia
Butarbutar, Dicky Jhon Anderson; Lisdayanti, Annisa - In: International Journal of Research in Business and … 9 (2020) 4, pp. 385-391
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The impact of market targeting strategies on tourism services
Al-Hazmia, Nabil Mohemmed - In: Management science letters 10 (2020) 12, pp. 2799-2804
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Linking adaptive capability, product innovation and marketing performance : results from Indonesian SMEs
Wiwoho, Gunarso; Suroso, Agus; Wulandari, Siti Zulaikha - In: Management science letters 10 (2020) 10, pp. 2379-2384
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Sustainable tourism marketing
Cristobal-Fransi, Eduard (ed.); Daries, Natalia (ed.);  … - 2020
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered...
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The development and implementation of the integrated marketing communications concept
Čikošev, Tatjana Cvetkov - In: Economic analysis : EA 52 (2019) 1, pp. 36-47
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Markets, market dynamics and market creation in Latin America
Madariaga, Aldo; González, Felipe - In: Economic sociology : European electronic newsletter 20 (2019) 2, pp. 1-5
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Defining personnel marketing strategies
Gladka, Olena; Fedorova, Viktoriya - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 146-157
The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and...
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One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
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Entrepreneurial marketing : the missing link in social enterprise studies
Ghods, Mohammad Asgari - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 39, pp. 1-12
In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is on the entrepreneurial marketing (EM) aspects in social...
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Effect of advertising expenses and sales incentives on financial performance : dissecting the cases of two market leaders
Hossain, Madhobi; Islam, Tiasha - In: Business and Economic Research : BER 9 (2019) 1, pp. 69-83
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Marketing in the sphere of postal communication of developing countries
Al-Ababneh, Hassan Ali; Marchenko, Оksana A.; … - In: Management science letters 9 (2019) 10, pp. 1609-1616
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The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von> - 2019
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Market orientation and survival of small and medium enterprises in Nigeria
Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 291-304
The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entrepreneurial marketing model that has not...
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Adapting a business communication course to the market needs
Zelter, Diana Christine - In: Embracing diversity in organisations : 7th …, (pp. 236-244). 2019
This paper will represent a practical approach to re-designing course curriculum and syllabus in order to fit the needs of the job market. The course in question "Business Communication" is taught to 3rd year students in our Faculty of Economics and Business Administration, belonging to the...
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Marketing in a digital world
Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition
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Analysis of marketing strategies of industrial producers and processors in Kosovo for financial and economic development
Fejza, Ejup; Bajrami, Halil - In: International journal of finance & banking studies : JJFBS 8 (2019) 4, pp. 49-58
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
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Corporate ethics for turbulent markets : executive response to market challenges
Mascarenhas, Oswald A. J. - 2019
The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding,and freely available to read online. Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must...
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...
Persistent link: https://ebtypo.dmz1.zbw/10012182245
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Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija - In: Economic analysis : EA 52 (2019) 2, pp. 104-112
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Geomarketing : tool for consumer spending estimation in the Czech tourism & hospitality market
Dušek, Radim; Štumpf, Petr; Vojtko, Viktor - In: Global business and finance review 24 (2019) 1, pp. 14-26
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Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger; Ehrlich, Gabriel; Fan, Ying; Ruzic, … - 2019
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Green marketing orientation : evolution, conceptualization and potential benefits
Vilkaite-Vaitone, Neringa; Skackauskiene, Ilona - In: Open economics 2 (2019) 1, pp. 53-62
Global economic fluctuation, post-Brexit challenges, changes in the landscape of corporate social responsibility are pushing managers to build sustainability into the performance of marketing mix. Traditional marketing is no longer able to address all the issues in modern markets. This led to...
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Integrating the principles of green marketing by using big data : good practices
Andronie, Mihai; Gârdan, Daniel Adrian; Dumitru, Ionel; … - In: Amfiteatru economic : an economic and business research … 21 (2019) 50, pp. 258-269
Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...
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Quantitative analysis of qualitative data : using voyant tools to investigate the sales-marketing interface
Hetenyi, Gabor; Lengyel, Attila; Szilasi, Magdolna - In: Journal of industrial engineering and management : JIEM 12 (2019) 3, pp. 393-404
Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6
Persistent link: https://ebtypo.dmz1.zbw/10012217280
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The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76
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Creating value in the entrepreneurial university : marketization and merchandising strategies
Fantauzzi, Chiara; Frondizi, Rocco; Colasanti, Nathalie; … - In: Administrative Sciences : open access journal 9 (2019) 4/82, pp. 1-16
Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a strategic manner, by performing marketing...
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Market niche as a method of brand promotion
Boienko, Оlena; Susidenko, Оleksii - In: Baltic Journal of Economic Studies 5 (2019) 1, pp. 15-20
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Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Krentzel, Georg A. - 2021
"Strategic Shopper Marketing provides a uniquely strategic perspective on the 'anything, anywhere, anytime' retail revolution. Following the principles set out by leading global consultant Georg Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning...
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Handbook of research on applied AI for international business and marketing applications
Christiansen, Bryan (ed.); Škrinjarić, Tihana (ed.) - 2021
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Race, ethnicity, and consumption : a sociological view
Banks, Patricia Ann - 2021
"Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures,...
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Architecting experience : a conversion science handbook
Wheeler, Scot R. - 2021 - Second edition
"This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content,...
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The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Ewel, Jim - 2021
"The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations adopt Agile, from Fortune 500 companies, to Silicon Valley growth companies, to mid-size manufacturing...
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The dark side of marketing communications : critical marketing perspectives
Hill, Tim; McDonagh, Pierre - 2021
"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing...
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ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
Phillips, Jack J.; Fu, Frank Q.; Phillips, Patricia Pulliam - 2021
"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at...
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Absolute essentials of strategic marketing
Proctor, Tony - 2021
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The SAGE handbook of marketing ethics
Eagle, Lynne C. (ed.); Dahl, Stephan (ed.);  … - 2021
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Engaging the heart in business : a revolutionary market approach based on love
Alessandri, Alice; Aleo, Alberto - 2021
"In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve...
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Luxury and fashion marketing : the global perspective
Singh, Satyendra K. - 2021
"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges...
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Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Kaplan, Andreas M. - In: Handbook of research on applied AI for international …, (pp. 1-13). 2021
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Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata - In: Handbook of research on applied AI for international …, (pp. 75-95). 2021
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The impact of AI on disintermediation processes in the tourism industry
Damoska, Jovanka; Erceg, Aleksandar - In: Handbook of research on applied AI for international …, (pp. 96-115). 2021
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Adding prestige to your portfolio : how to use the creative luxury process to develop products everyone wants
Boyd, Drew - 2021
"Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to...
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