In the contemporary overcrowded market there is a high competition for capturing consumers’ attention. Few decades ago attracting consumers’ visual attention was easier; however, modern consumers become advertising-resistant. Moreover, people even tend to ignore ads before seeing them. Such...

Das Thema Nachhaltigkeit hat in den letzten Jahren an Präsenz gewonnen und ist heutzutage in aller Munde. Auch in der Wirtschaft wird das Thema leidenschaftlich diskutiert, denn allgemein herrscht die Meinung, dass Nachhaltigkeit zu Wettbewerbsvorteilen führen kann. In der...

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test...

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...

Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers’ revenues are generated through...

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...