EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Ad journal"
Narrow search

Narrow search

Year of publication
Subject
All
Print advertising 582 Printwerbung 582 Advertising effects 198 Werbewirkung 198 USA 163 United States 163 Werbung 124 Advertising 123 Deutschland 98 Germany 96 Consumer behaviour 69 Konsumentenverhalten 68 Theorie 68 Theory 68 Zeitung 58 Newspaper 57 Internet marketing 47 Online-Marketing 47 Press publisher 36 Presseverlag 36 Psychology of advertising 32 Werbepsychologie 32 Zeitschrift 30 Frauen 26 Magazine 26 Women 26 Zielgruppe 24 Target group 23 Comparison 22 Vergleich 22 Advertising planning 21 Werbeplanung 21 Estimation 20 Schätzung 20 France 19 Frankreich 19 Großbritannien 18 Marktstruktur 18 Perception 18 Preismanagement 18
more ... less ...
Online availability
All
Undetermined 85 Free 65
Type of publication
All
Article 396 Book / Working Paper 178 Journal 8
Type of publication (narrower categories)
All
Article in journal 311 Aufsatz in Zeitschrift 311 Graue Literatur 90 Non-commercial literature 90 Aufsatz im Buch 83 Book section 83 Arbeitspapier 63 Working Paper 63 Hochschulschrift 34 Thesis 26 Bibliografie enthalten 12 Bibliography included 12 Collection of articles written by one author 3 Sammlung 3 Adressbuch 2 Case study 2 Fallstudie 2 Guidebook 2 Mehrbändiges Werk 2 Multi-volume publication 2 Ratgeber 2 Amtsdruckschrift 1 Collection of articles of several authors 1 Conference paper 1 Directory 1 Enzyklopädie 1 Government document 1 Konferenzbeitrag 1 Konferenzschrift 1 Lehrbuch 1 No longer published / No longer aquired 1 Sammelwerk 1 Systematic review 1 Verzeichnis 1 Übersichtsarbeit 1
more ... less ...
Language
All
English 461 German 112 French 4 Swedish 2 Danish 1 Croatian 1 Norwegian 1 Polish 1 Serbian 1
more ... less ...
Author
All
Kaiser, Ulrich 13 Sonnac, Nathalie 10 Gabszewicz, Jean Jaskold 8 Dewenter, Ralf 7 Laussel, Didier 7 Chandra, Ambarish 6 Kind, Hans Jarle 6 Mulken, Margot van 6 Schjelderup, Guttorm 6 Budzinski, Oliver 5 Mogaji, Emmanuel 5 Phillips, Barbara J. 5 Reid, Leonard N. 5 Stähler, Frank 5 Zotos, Yorgos 5 Filistrucchi, Lapo 4 Gierl, Heribert 4 Lindstädt-Dreusicke, Nadine 4 McQuarrie, Edward F. 4 Torres, Ivonne M. 4 Arbatskaya, Maria 3 Carlson, Les 3 Chattopadhyay, Tuhin 3 Depken, Craig A. 3 Domsch, Michel E. 3 Franceschelli, Ignacio 3 Gröppel-Klein, Andrea 3 Hansen, Flemming 3 Heinrich, Jürgen 3 Hoffmann, Stefan 3 Hviid, Morten 3 Kalliny, Morris 3 Laroche, Michel 3 Lepkowska-White, Elzbieta 3 Olsen, G. Douglas 3 Pieters, Rik 3 Pracejus, John W. 3 Richard, Marie-Odile 3 Schwarz, Uta 3 Sierra, Jeremy J. 3
more ... less ...
Institution
All
Institut für Personalwesen und Arbeitswissenschaft <Hamburg> 3 Advertising Federation of America / Bureau of Research and Education 2 Deutschland / Bundeswehr / Universität Hamburg 2 National Bureau of Economic Research 2 Arbeitsmarktservice Österreich 1 Axel Springer Verlag, Marketing Anzeigen 1 Axel-Springer-Verlag / Media-Service 1 Bundesverband Deutscher Anzeigenblätter 1 Commission on Freedom of the Press 1 European University Institute / Department of Economics 1 Europäische Kommission / Statistisches Amt 1 Nationalekonomiska Institutionen <Göteborg> 1 Springer Fachmedien Wiesbaden 1 Universität Rostock / Lehrstuhl für Volkswirtschaftslehre 1 Vanjskotrgovinska Komora Bosne i Hercegovine 1
more ... less ...
Published in...
All
Journal of advertising research 19 International journal of advertising : the quarterly review of marketing communications 16 Journal of advertising : official publication of the American Academy of Advertising 14 Journal of business research : JBR 12 Journal of current issues and research in advertising : JCIRA 10 The journal of media economics 10 Journal of promotion management : JPM 9 Journal of marketing communications 8 European journal of marketing : EJM 7 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 6 Journal of international consumer marketing 6 Journal of marketing research : JMR 6 Journal of fashion marketing and management 5 Journal of global marketing 4 Services marketing quarterly 4 The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012] 4 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 4 Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005] 4 Working paper / National Bureau of Economic Research, Inc. 4 CORE discussion paper : DP 3 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 3 International advertising and communication : current insights and empirical findings 3 International marketing review 3 JMM : the international journal on media management 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of historical research in marketing 3 Journal of media business studies 3 Konsum und Verhalten 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Marketing letters : a journal of research in marketing 3 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 3 The journal of industrial economics 3 The journal of services marketing 3 Working paper 3 ZEW discussion papers 3 Advertising and violence : concepts and perspectives 2 Advertising in developing and emerging countries : the economic, political and social context 2 Australasian marketing journal 2 Bridging the gap between advertising academia and practice 2 Brookings papers on economic activity : BPEA 2
more ... less ...
Source
All
ECONIS (ZBW) 582
Showing 1 - 50 of 582
Cover Image
Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?
Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021
Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have more choices and options than in the past. While the print industry suffers...
Persistent link: https://ebtypo.dmz1.zbw/10013223031
Saved in:
Cover Image
The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
How does competition from online platforms affect the organization, performance, and editorial choices of newspapers? And what are the implications of these changes for the information vot-ers are exposed to and for political accountability? We study these questions using the staggered...
Persistent link: https://ebtypo.dmz1.zbw/10012515071
Saved in:
Cover Image
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
Persistent link: https://ebtypo.dmz1.zbw/10012693764
Saved in:
Cover Image
Inferring job vacancies from online job advertisements
Beręsewicz, Maciej; Pater, Robert - Europäische Kommission / Statistisches Amt - 2021 - 2021 edition
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012440367
Saved in:
Cover Image
How the internet changed the market for print media
Bhuller, Manudeep; Havnes, Tarjei; McCauley, Jeremy; … - 2020
This paper analyzes how household adoption of broadband internet affected traditional print media, using data from the Norwegian media market over the past two decades. This setting offers unusually rich data on newspaper firms and consumption of print media combined with a plausibly exogenous...
Persistent link: https://ebtypo.dmz1.zbw/10012318476
Saved in:
Cover Image
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
Persistent link: https://ebtypo.dmz1.zbw/10012801953
Saved in:
Cover Image
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://ebtypo.dmz1.zbw/10013167321
Saved in:
Cover Image
On the Incidence and Variety of Low-Price Guarantees
Arbatskaya, Maria; Hviid, Morten; Shaffer, Greg - 2022
This paper provides evidence of the incidence and variety of low-price guarantees (promises to match or beat a rival's price) using data obtained from newspaper advertisements in thirty-seven metropolitan areas in the United States. In all, we have a total of five-hundred and fifteen low-price...
Persistent link: https://ebtypo.dmz1.zbw/10013291668
Saved in:
Cover Image
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A. - In: Journal of historical research in marketing 14 (2022) 2, pp. 292-302
Persistent link: https://ebtypo.dmz1.zbw/10013329674
Saved in:
Cover Image
Effects of Taxation of Advertising in Platform Markets
Shi, C. Matthew - 2019
Taxation of advertising has been a recurring policy idea in recent U.S. tax reforms and around the globe. In this paper we take a comprehensive look at the effects of taxation of ads on prices, welfare, and the business model of media platforms. In particular, we study the effects of different...
Persistent link: https://ebtypo.dmz1.zbw/10012889245
Saved in:
Cover Image
Transforming naturally occurring text data into economic statistics : the case of online job vacancy postings
Turrell, Arthur; Speigner, Bradley J.; Djumalieva, Jyldyz; … - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012028263
Saved in:
Cover Image
Exploring the Connections Between Age, Advertising Effectiveness and Purchase Intention in a Traditional Media Setting (Magazines) Versus a Digital Media Setting (Digital Magazines...
Vera Martínez, Jorge - 2019
This work aims to explore in a Mexican context how for two different market segments of age, the digital media (digital magazines) could be a more effective communication channel than the traditional media (printed magazines). With a qualitative approach, it is intended to understand the effects...
Persistent link: https://ebtypo.dmz1.zbw/10012864656
Saved in:
Cover Image
Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal / Microeconomics 13 (2021) 2, pp. 35-67
Persistent link: https://ebtypo.dmz1.zbw/10012546696
Saved in:
Cover Image
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012391658
Saved in:
Cover Image
The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012511724
Saved in:
Cover Image
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://ebtypo.dmz1.zbw/10012586687
Saved in:
Cover Image
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, … - In: Journal of marketing research 58 (2021) 5, pp. 827-844
Persistent link: https://ebtypo.dmz1.zbw/10012662056
Saved in:
Cover Image
Informational and noninformational advertising content
Tsai, Yi-Lin; Honka, Elisabeth - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1030-1058
Persistent link: https://ebtypo.dmz1.zbw/10012796138
Saved in:
Cover Image
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://ebtypo.dmz1.zbw/10012802184
Saved in:
Cover Image
Disclaimers in real estate print advertisements
Mogaji, Emmanuel - In: Designing and communicating experience, (pp. 91-103). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012648272
Saved in:
Cover Image
Death in advertising : the last taboo?
Caulfield, Jane; Day, Michelle; Phillips, Barbara J. - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1073-1095
Persistent link: https://ebtypo.dmz1.zbw/10012650625
Saved in:
Cover Image
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94
Persistent link: https://ebtypo.dmz1.zbw/10012600964
Saved in:
Cover Image
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://ebtypo.dmz1.zbw/10012623628
Saved in:
Cover Image
Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Mogaji, Emmanuel - 2021
Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...
Persistent link: https://ebtypo.dmz1.zbw/10013235996
Saved in:
Cover Image
Relative Effectiveness of Print and Digital Advertising : A Memory Perspective
Venkatraman, Vinod - 2018
The exponential growth in digital media has raised questions about the relevance of printmedia in the overall marketing mix. In this study, we evaluate the relative effectiveness of printand digital media in advertising using a multi-methodological approach. Using eye-tracking...
Persistent link: https://ebtypo.dmz1.zbw/10012910584
Saved in:
Cover Image
Nigerian Children Specimens As Resonance of Print Media Advertising : What For?
Dalamu, Taofeek - 2018
Children are not only precious in society; they are the future of any nation. These are assertions that sensitize this study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight advertisements oriented in the features of children were...
Persistent link: https://ebtypo.dmz1.zbw/10012913723
Saved in:
Cover Image
Religiöses in der Werbung. Eine frame-semantische Analyse der christlichen Motive in Printwerbung unter Berücksichtigung von Text-Bild-Beziehungen
Sorokina, Ganna - 2018
Persistent link: https://ebtypo.dmz1.zbw/10011889551
Saved in:
Cover Image
Advertising and media capture : the case of climate change
Beattie, Graham - In: Journal of public economics 188 (2020), pp. 1-17
Persistent link: https://ebtypo.dmz1.zbw/10012584692
Saved in:
Cover Image
Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://ebtypo.dmz1.zbw/10012607276
Saved in:
Cover Image
Advertising value and attitude to catalogs and store flyer ads among Croatian consumers : SEM approach
Dobrinić, Damir - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 129-146
Persistent link: https://ebtypo.dmz1.zbw/10012625539
Saved in:
Cover Image
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://ebtypo.dmz1.zbw/10012417140
Saved in:
Cover Image
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of advertising research 60 (2020) 4, pp. 426-438
Persistent link: https://ebtypo.dmz1.zbw/10012495772
Saved in:
Cover Image
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://ebtypo.dmz1.zbw/10012237808
Saved in:
Cover Image
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://ebtypo.dmz1.zbw/10012252814
Saved in:
Cover Image
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://ebtypo.dmz1.zbw/10012201062
Saved in:
Cover Image
Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele - In: Journal of advertising research 60 (2020) 1, pp. 28-37
Persistent link: https://ebtypo.dmz1.zbw/10012293493
Saved in:
Cover Image
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://ebtypo.dmz1.zbw/10012293497
Saved in:
Cover Image
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385
Persistent link: https://ebtypo.dmz1.zbw/10012288675
Saved in:
Cover Image
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila; Krajcovic, Peter - In: International journal of business & management : IJoBM 5 (2017) 2, pp. 1-16
Persistent link: https://ebtypo.dmz1.zbw/10011859485
Saved in:
Cover Image
The advertising-financed business model in two-sided media markets
Anderson, Simon P.; Jullien, Bruno - 2016
Persistent link: https://ebtypo.dmz1.zbw/10012216419
Saved in:
Cover Image
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://ebtypo.dmz1.zbw/10012109430
Saved in:
Cover Image
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel - In: The IUP journal of brand management : IJBRM 16 (2019) 3, pp. 25-41
Persistent link: https://ebtypo.dmz1.zbw/10012111274
Saved in:
Cover Image
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine; Solvoll, Mona Kristin - In: Journal of media business studies 15 (2018) 1, pp. 24-41
Persistent link: https://ebtypo.dmz1.zbw/10011993175
Saved in:
Cover Image
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 47-52). 2019
Persistent link: https://ebtypo.dmz1.zbw/10011997804
Saved in:
Cover Image
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://ebtypo.dmz1.zbw/10012383831
Saved in:
Cover Image
Targeted advertising on competing platforms
Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20
Persistent link: https://ebtypo.dmz1.zbw/10011974951
Saved in:
Cover Image
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.; Sedgewick, Jennifer R.; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 214-228
Persistent link: https://ebtypo.dmz1.zbw/10012243128
Saved in:
Cover Image
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://ebtypo.dmz1.zbw/10012201019
Saved in:
Cover Image
Newspapers in times of low advertising revenues
Angelucci, Charles; Cagé, Julia - In: American economic journal / Microeconomics : a journal … 11 (2019) 3, pp. 319-364
Persistent link: https://ebtypo.dmz1.zbw/10012100400
Saved in:
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://ebtypo.dmz1.zbw/10012104211
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...