Search Results - subject_exact:"Advertising"

Social TV, advertising, and sales : are social shows good for advertisers?

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

Persistent link: https://ebtypo.dmz1.zbw/10012022542

An analytical approach to crowdinvesting : the impact of marketing and idea stealing on the entrepreneur's decision making

Bethmann, Nicola; Frieden, Matthias - 2019

In a game theoretical setting, this paper studies the entrepreneur's decision making by using a new financing opportunity referred to as crowdinvesting. In this model, the entrepreneur can collect money and advertise his innovative idea. However, crowdinvesting carries the risk of being copied...

Persistent link: https://ebtypo.dmz1.zbw/10011957777

Reinventing the business model for local newspapers by building walls

Olsen, Ragnhild Kristine; Solvoll, Mona Kristin - In: Journal of media business studies 15 (2018) 1, pp. 24-41

Persistent link: https://ebtypo.dmz1.zbw/10011993175

Compliance with transparency provisions in the Public Procurement Act, 2003 (Act 663)

Larbi, Baltharzzar O.; Baiden, Bernard K.; Agyekum, Kofi - In: International journal of procurement management 12 (2019) 1, pp. 112-133

Persistent link: https://ebtypo.dmz1.zbw/10011994691

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://ebtypo.dmz1.zbw/10012006997

The behavioral and intermediate effects of advertising on firm performance : an empirical investigation of the restaurant industry

Kim, Jewoo; Jun, Jinhyun; Tang, Liang; Zheng, Tianshu - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 319-337

Persistent link: https://ebtypo.dmz1.zbw/10011912225

Selling painful yet pleasurable service offerings : an examination of hedonic appeals

Liu, Stephanie Q.; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352

Persistent link: https://ebtypo.dmz1.zbw/10011916517

Real-time bidding in online display advertising

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

Persistent link: https://ebtypo.dmz1.zbw/10011916547

Mass media communication & companies' market position : the case of Czech mortgage market

Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55

Persistent link: https://ebtypo.dmz1.zbw/10011918625

Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study

Grudzewski, Filip; Awdziej, Marcin; Mazurek, Grzegorz; … - In: Economics and business review 4 (2018) 3, pp. 36-50

Persistent link: https://ebtypo.dmz1.zbw/10011918902

The impact of nutrition label regulation on firm marketing action and performance in China

Peng, Zou; Li, Yixin; Liu, Yan - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 119-130

Persistent link: https://ebtypo.dmz1.zbw/10012016479

Competition and crowd-out for brand keywords in sponsored search

Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215

Persistent link: https://ebtypo.dmz1.zbw/10011864713

Personalization in email marketing : the role of noninformative advertising content

Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258

Persistent link: https://ebtypo.dmz1.zbw/10011864756

Behavior-based advertising

Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064

Persistent link: https://ebtypo.dmz1.zbw/10011873951

Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India

Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: Journal of promotion management : JPM 24 (2018) 1, pp. 1-24

Persistent link: https://ebtypo.dmz1.zbw/10011875315

Does celebrity image congruence influences brand attitude and purchase intention?

Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177

Persistent link: https://ebtypo.dmz1.zbw/10011875367

How does advertising depend on competition? : evidence from U.S. brewing

Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148

Persistent link: https://ebtypo.dmz1.zbw/10011947140

Influence of advertisement on customers based on AIDA model

Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298

Persistent link: https://ebtypo.dmz1.zbw/10011998468

Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising

Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485

Persistent link: https://ebtypo.dmz1.zbw/10011880793

Services advertising : showcase the customer!

Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of marketing communications 24 (2018) 5, pp. 518-534

Persistent link: https://ebtypo.dmz1.zbw/10011880799

Explaining the use and effects of humour in advertising : an evolutionary perspective

Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547

Persistent link: https://ebtypo.dmz1.zbw/10011882028

Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study

Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567

Persistent link: https://ebtypo.dmz1.zbw/10011882030

Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions

Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 609-632

Persistent link: https://ebtypo.dmz1.zbw/10011882040

Selling whiteness? : a critical review of the literature on marketing and racism

Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177

Persistent link: https://ebtypo.dmz1.zbw/10011883330

Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce

Aichner, Thomas; Shaltoni, Abdel Monin - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136

Persistent link: https://ebtypo.dmz1.zbw/10011884079

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; De Pelsmacker, Patrick; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://ebtypo.dmz1.zbw/10011887351

The effect of the alliance between manufacturer and weak retailer on supply chain performance

Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487

Persistent link: https://ebtypo.dmz1.zbw/10011974914

Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model

Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://ebtypo.dmz1.zbw/10011976101

Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009

Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577

Persistent link: https://ebtypo.dmz1.zbw/10011979115

Key factors in understanding trends in Hollywood product placements from 2005 to 2015

Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773

Persistent link: https://ebtypo.dmz1.zbw/10011979228

Exploring linkages between availability of consumer credit and emerging Muslim consumers' habits

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 162-173

Persistent link: https://ebtypo.dmz1.zbw/10011979915

Super Bowl ads

Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96

Persistent link: https://ebtypo.dmz1.zbw/10011818457

Firms’ strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements

Derdenger, Timothy P.; Li, Hui; Srinivasan, Kannan - In: Journal of marketing research : JMR 55 (2018) 1, pp. 14-34

Persistent link: https://ebtypo.dmz1.zbw/10011819635

When celebrities count : power distance beliefs and celebrity endorsements

Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep - In: Journal of marketing 82 (2018) 3, pp. 70-86

Persistent link: https://ebtypo.dmz1.zbw/10011850417

Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?

Martin, Kelly D.; Josephson, Brett W.; Vadakkepatt, … - In: Journal of marketing 82 (2018) 3, pp. 87-107

Persistent link: https://ebtypo.dmz1.zbw/10011850432

Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type

Liu, Yi-Fen; Wu, Chi-Cheng - In: Journal of marketing communications 24 (2018) 2, pp. 169-189

Persistent link: https://ebtypo.dmz1.zbw/10011852937

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://ebtypo.dmz1.zbw/10011855634

Marketing (as) rhetoric : paradigms, provocations, and perspectives

Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378

Persistent link: https://ebtypo.dmz1.zbw/10011988070

Predicting HCAHPS scores from hospitals’ social media pages : a sentiment analysis

Huppertz, John W.; Otto, Peter - In: Health care management review : HCM review 43 (2018) 4, pp. 359-367

Persistent link: https://ebtypo.dmz1.zbw/10011930151

Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition

Roberts, John H. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 685-687

Persistent link: https://ebtypo.dmz1.zbw/10011951147

The current state of knowledge on electronic word-of-mouth in advertising research

Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13

Persistent link: https://ebtypo.dmz1.zbw/10011859185

Service Print Advertisements: Analyzing the Impact of Emotions and Attitudes on Consumption Intentions

Sciulli, Lisa M; Bebko, Charlene - 2020

A model is proposed whereby the influence of emotional appeals and attitude toward the ad on service consumption intentions are examined. Regression analysis revealed both emotion and attitudes significantly influence consumers’ future behaviors for all ten service types studied with exception...

Persistent link: https://ebtypo.dmz1.zbw/10012208798

Politics in the Facebook Era - Evidence from the 2016 US Presidential Elections

Liberini, Federica; Redoano, Michela; Russo, Antonio; … - 2020

Through social media, politicians can personalize their campaigns and target specific groups of voters with an unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook during the 2016 US presidential campaign. We measure...

Persistent link: https://ebtypo.dmz1.zbw/10012208000