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Year of publication
Subject
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Werbewirtschaft 776 Advertising industry 775 Werbung 233 Advertising 215 USA 162 United States 161 Deutschland 103 Germany 103 Theorie 90 Theory 90 Werbewirkung 67 Advertising effects 65 Creativity 62 Advertising planning 60 Werbeplanung 60 Kreativität 59 Online-Marketing 46 Internet marketing 45 Marketingmanagement 41 Marketing management 40 Großbritannien 39 United Kingdom 37 Marketing 34 Globalization 31 Globalisierung 30 Brand management 27 Lieferantenmanagement 27 Markenführung 27 Supplier relationship management 27 Welt 26 World 26 Branchenentwicklung 25 Sector development 25 Economic history 23 Werbeagentur 23 Wirtschaftsgeschichte 23 Agency theory 22 Consumer behaviour 22 Konsumentenverhalten 22 Prinzipal-Agent-Theorie 22
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Online availability
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Undetermined 103 Free 66
Type of publication
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Article 471 Book / Working Paper 282 Journal 40
Type of publication (narrower categories)
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Article in journal 294 Aufsatz in Zeitschrift 294 Aufsatz im Buch 166 Book section 166 Graue Literatur 96 Non-commercial literature 96 Arbeitspapier 60 Working Paper 60 Hochschulschrift 38 Thesis 34 Collection of articles of several authors 27 Sammelwerk 27 Case study 16 Fallstudie 16 Bibliografie enthalten 14 Bibliography included 14 Market information 13 Marktinformation 13 Lehrbuch 11 Textbook 10 Aufsatzsammlung 9 Conference proceedings 6 Guidebook 6 Konferenzschrift 6 No longer published / No longer aquired 6 Ratgeber 6 Adressbuch 5 Collection of articles written by one author 5 Handbook 5 Handbuch 5 Reprint 5 Sammlung 5 Amtsdruckschrift 4 Directory 4 Government document 4 Mehrbändiges Werk 3 Multi-volume publication 3 Verzeichnis 3 Article 2 Bibliografie 2
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Language
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English 566 German 196 Russian 7 Undetermined 7 French 6 Finnish 3 Danish 2 Italian 2 Dutch 2 Polish 2 Spanish 2 Swedish 2 Afrikaans 1 Czech 1 Lithuanian 1 Romanian 1
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Author
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Silk, Alvin J. 23 Berndt, Ernst R. 18 King, Stephen 10 Nöcker, Ralf 9 Crawford, Robert 7 Koslow, Scott 7 Jullien, Bruno 6 Knuth, Ingo 6 Laussel, Didier 6 Windels, Kasey 6 Arzaghi, Mohammad 5 Bruhn, Manfred 5 Bultez, Alain V. 5 Gabszewicz, Jean Jaskold 5 Naert, Philippe Antoine 5 Nickel, Volker 5 Sinclair, John 5 Sonnac, Nathalie 5 Botzenhardt, Florian 4 Brennan, Linda 4 Crampes, Claude 4 Davis, James C. 4 Hackley, Christopher E. 4 Haritchabalet, Carole 4 Ivaldi, Marc 4 Kilgour, Mark 4 Sasser, Sheila L. 4 Schwarzkopf, Stefan 4 Zhang, Jiekai 4 Anderson, Simon P. 3 Beard, Fred 3 Cheong, Yunjae 3 Desmarais, Fabrice 3 Ferdinand, Hans-Michael 3 Forker, Olan D. 3 Jugenheimer, Donald W. 3 Kelley, Larry D. 3 Kim, Kihan 3 King, Charles 3 Laurie, Sally 3
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Institution
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Gesamtverband Kommunikationsagenturen GWA 6 National Bureau of Economic Research 5 Springer Fachmedien Wiesbaden 5 Zentralverband der Deutschen Werbewirtschaft 4 Analitičeskij Centr Vi 2 Associacija Kommunikacionnych Agenstv Rossii 2 Organisation der Media-Agenturen 2 Rossijskaja Akademija Reklamy 2 Zentralausschuss der Werbewirtschaft 2 Advertising Standards Authority <London> 1 American Academy of Advertising 1 American Association of Advertising Agencies 1 Arbeitskreis Werbefernsehen der Deutschen Wirtschaft 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband der Deutschen Volksbanken und Raiffeisenbanken 1 Centre for International Research on Communication and Information Technologies 1 Department of Agricultural Economics, Cornell University Agricultural Experiment Station 1 Deutscher Werberat Ordnung 1 Elinkeinoelämän Tutkimuslaitos 1 Erich-Schmidt-Verlag <Berlin> 1 European Advertising Standards Alliance 1 Europäische Kommission 1 Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste 1 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 1 Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies 1 Frankfurter Allgemeine Buch 1 Förderverein Marburger Japan-Reihe 1 Haufe-Lexware GmbH & Co. KG 1 IP Deutschland GmbH <Köln> 1 ISM University of Management and Economics 1 Ifo-Institut für Wirtschaftsforschung 1 Jordan & Sons <Bristol> 1 Marketing Science Institute 1 Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel> 1 Monopolies and Mergers Commission 1 OECD 1 Oblast Orel 1 Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli 1 Peter Lang GmbH 1 Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg> 1
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Published in...
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Journal of advertising research 16 Journal of advertising : official publication of the American Academy of Advertising 15 A master class in brand planning : the timeless works of Stephen King 14 Global advertising practice in a borderless world 14 Journal of historical research in marketing 14 International journal of advertising : the quarterly review of marketing communications 10 European journal of marketing : EJM 9 Journal of marketing communications 9 Women in PR history 9 Advertising in developing and emerging countries : the economic, political and social context 8 The advertising handbook 8 Working paper / National Bureau of Economic Research, Inc. 8 The Routledge companion to advertising and promotional culture 7 Journal of business research : JBR 6 American journal of agricultural economics 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 NBER working paper series 5 The service industries journal 5 Academy of Management journal : AMJ 4 Handbuch der Marktforschung 4 International business review : the official journal of the European International Business Academy 4 Journal of advertising 4 Journal of marketing research : JMR 4 The history of advertising 4 Working paper series 4 Applied economics 3 Brand Planning : starke Strategien für Marken und Kampagnen 3 CESifo working papers 3 CORE discussion paper : DP 3 Enterprise & society : the international journal of business history 3 Europäische Hochschulschriften / 5 3 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 Industrial marketing management : the international journal for industrial and high-tech firms 3 International journal of marketing : IJM ; formerly Der Markt 3 JMM : the international journal on media management 3 Journal of business ethics : JOBE 3 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 3 Research and the development of pedagogical materials : working papers 3 Série des documents de travail / Centre de Recherche en Économie et Statistique 3 The Sage handbook of advertising 3
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Source
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ECONIS (ZBW) 779 RePEc 10 BASE 2 EconStor 2
Showing 1 - 50 of 793
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The impact of influencers on advertising and consumer protection in the single market : study requested by the IMCO committee
Michaelsen, Frithjof; Collini, Luena - Europäisches Parlament / Policy Department for … - 2022
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Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms
Silk, Alvin J.; Berndt, Ernst R. - 2021
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - 2021
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Applying principles of management innovation in advertising agencies
Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296
With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by...
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Scale and Scope Economies in the Global Advertising and Marketing Services Business
Silk, Alvin J.; Berndt, Ernst R. - 2021
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two dimensions of the scope of its operations. Parameters of the model are estimated via three stage...
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Impact of goods quality and advertising on buying decision of Gembira bread brand
Purba, Rakhmawati; Siregar, Aisyah; Rusmewahni - In: Business and Economic Research : BER 10 (2020) 4, pp. 26-36
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Vorwärts mit Corona-Dashboard : politische Entscheidungen auf Indikatorensystem zu Gesundheit, Wirtschaft und sozialen Aspekten basieren
Schmidt, Christoph M. - 2020
Das Krisenmanagement in der aktuellen zweiten Phase der Pandemie muss neben dem Gesundheitsschutz auch die Entwicklungen im wirtschaftlichen und sozialen Bereich in den Blick nehmen. Dafür sollten die Krisenstäbe in Bund und Ländern ein regelmäßig aktualisiertes und kompaktes "Dashboard"...
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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc; Zhang, Jiekai - 2020
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Die Digitale Dekade : wie wir unsere Wirtschaft transformieren können
Gifford, Angelika (ed.) - 2022 - 1. Auflage
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212
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Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth; Lobo, Antonio; Thaichon, Park - In: Journal of Contemporary Issues in Business and Government 22 (2016) 1, pp. 6-22
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Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros; Abreu, Fernando Antunes de - In: Journal of marketing communications 25 (2019) 8, pp. 843-860
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2021 - 3. Auflage
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - In: International journal of industrial organization 79 (2021), pp. 1-18
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Are advertising agency creatives more creative than anyone else? : an exploratory test of competing predictions
De Gregorio, Federico; Windels, Kasey - In: Journal of advertising 50 (2021) 2, pp. 207-216
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Social media agencies and clients : a resource integration approach
Ahsan Naeem Lone; Mohd-Any, Amrul Asraf; Noor Akma Mohd … - In: Journal of business-to-business marketing 28 (2021) 4, pp. 369-394
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An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius; Samaradivakara, Chandrani A. - In: Handbook of research on IoT, digital transformation, …, (pp. 362-379). 2021
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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
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Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment
Vafeas, Mario - In: Journal of advertising 50 (2021) 3, pp. 299-308
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2021 - 3. Auflage
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt er einer einfachen Systematik – vom Allgemeinen zum Besonderen. Er skizziert den heutigen...
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Women in PR history
Theofilou, Anastasios (ed.) - 2021
"This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women's contributions to PR throughout the years and across the globe.. The book opens with an overview of women in...
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Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K. - In: Women in PR history, (pp. 9-17). 2021
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Women in public relations : a thematic analysis of ECM data (2009-2019)
Topić, Martina; Tench, Ralph - In: Women in PR history, (pp. 18-30). 2021
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"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike; Gençtürk Hızal, Gilman Senem; … - In: Women in PR history, (pp. 31-40). 2021
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Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin; Bıçakçı, A. Banu - In: Women in PR history, (pp. 41-56). 2021
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Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate - In: Women in PR history, (pp. 57-66). 2021
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The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora; Martínez, Carolina; Xifra, Jordi - In: Women in PR history, (pp. 67-79). 2021
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A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah - In: Women in PR history, (pp. 80-90). 2021
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The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda - In: Women in PR history, (pp. 91-103). 2021
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Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise; Spector, Shelley - In: Women in PR history, (pp. 104-115). 2021
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Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel : neun Schritte zu mehr Klarheit, Kreativität und Effektivität
Jentschke, Mirjam; Kunze, Cornelia - 2021
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Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982
Gomez del Moral, Alejandro J. - 2021
"Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s."
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European sources for advertising and marketing history
Strickland, Jeannette - In: Journal of historical research in marketing 14 (2021) 2, pp. 213-259
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Follow the money : online piracy and self-regulation in the advertising industry
Batikas, Michail; Claussen, Jörg; Peukert, Christian - 2018
In this paper, we study the effects of a self-regulatory effort, orchestrated by the European Commission, that aims to reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third-party advertising and tracking services associated with...
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Follow the Money : Online Piracy and Self-Regulation in the Advertising Industry
Batikas, Michail - 2018
In this paper, we study the effects of a self-regulatory effort, orchestrated by the European Commission, that aims to reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third-party advertising and tracking services associated with...
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
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Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition
Sherman, Zoe - 2020
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Und so geht es weiter : Herkunft und Zukunft der Werbebranche
Kirchgeorg, Manfred (ed.); Schalk, Willi (ed.);  … - 2020 - 1. Auflage
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Media see-saws : winners and losers in platform markets
Anderson, Simon P.; Peitz, Martin - In: Journal of economic theory 186 (2020), pp. 1-43
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GWA Jahrbuch : das Workbook zur richtigen Agenturauswahl : Deutschlands führende Agenturen
Frankfurt am Main : Campus Verlag GmbH - 2020-
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Advertising creative : strategy, copy, design
Altstiel, Tom; Grow, Jean; Jennings, Marcel - 2020 - Fifth edition
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The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries
Greco, Albert N. - 2020
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Advertising for the people : the history of the Social Democratic Party of Sweden's own advertising company : Folkreklam and Förenade ARE-Bolagen, 1947-1997
Lakomaa, Erik - In: Enterprise & society : the international journal of … 21 (2020) 2, pp. 516-546
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Platform mergers : lessons from a case in the digital tv market
Ivaldi, Marc; Zhang, Jiekai - 2020
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An approach to motivation research from advertising strategy : from Freud to the iconic brand
Fernández Gómez, Jorge David - In: Handbook of research on transmedia storytelling, …, (pp. 239-253). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012237283
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Welect GmbH : die andere Art von Werbung
Friederici, Christine - In: Wettbewerbsfähigkeit von Start-ups : erfolgreiche …, (pp. 107-115). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012288005
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Selling hate : marketing the Ku Klux Klan
Laackman, Dale W. - 2020 - [Second edition]
Introduction -- Prologue -- True believer -- Flim-flam man -- On her own -- An association -- Contract with the devil -- Fertile ground -- Power play -- The whistle -- The World -- Damage control -- Shock waves -- Flight -- End game -- Epilogue.
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Advertising Response to New Entry
Valei, Azamat - 2017
Empirical studies on advertising outlays report that incumbent firms change their advertising strategies in response to a new entry. While some incumbents reduce their advertising expenditures, others increase them in comparison to the pre-entry period. Existing literature on strategic...
Persistent link: https://ebtypo.dmz1.zbw/10012957431
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David against Goliath : how creative communication helps small advertising agencies survive in a market led by giant agencies
Åström, Jenny-Maria; Sanz, Karim Carroum; Hagström, … - In: International journal of business and economic sciences … 10 (2017) 3, pp. 18-46
Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the study, the authors keep a qualitative approach: we first...
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