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Year of publication
Subject
All
Werbeträger 391 Advertising media 344 Werbewirkung 109 Werbung 106 Advertising effects 104 Advertising 93 Werbeplanung 85 Advertising planning 81 Deutschland 71 Germany 58 Online-Marketing 47 Internet marketing 46 Consumer behaviour 44 Konsumentenverhalten 44 Communication media 39 Kommunikationsmedien 39 USA 39 United States 39 Marketing management 36 Marketingmanagement 36 Theorie 36 Theory 35 Media industries 31 Mediensektor 31 Brand management 29 Markenführung 29 Marketing 25 Media usage 25 Mediennutzung 25 Zielgruppe 22 Target group 21 Celebrity endorsement 18 Celebrity-Werbung 18 Computerspiel 18 Internet 17 Mediaplanung 15 Video game 15 Advertising industry 14 Markenimage 14 Psychology of advertising 14
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Online availability
All
Undetermined 47 Free 36
Type of publication
All
Article 225 Book / Working Paper 174 Journal 12
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 81 Book section 81 Graue Literatur 37 Non-commercial literature 37 Hochschulschrift 26 Working Paper 22 Arbeitspapier 20 Thesis 13 Ratgeber 11 Case study 9 Collection of articles of several authors 9 Fallstudie 9 Sammelwerk 9 Guidebook 8 Konferenzschrift 6 Lehrbuch 6 Market information 6 Marktinformation 6 Statistik 6 Textbook 6 Dissertation u.a. Prüfungsschriften 5 Statistics 5 Conference proceedings 3 Glossar enthalten 3 Glossary included 3 Handbook 3 Handbuch 3 Annual report 2 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Conference paper 2 Jahresbericht 2 Konferenzbeitrag 2 Mehrbändiges Werk 2 Multi-volume publication 2 Datensammlung 1 Flugblatt 1
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Language
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English 226 German 163 Undetermined 18 French 2 Dutch 1 Swedish 1
Author
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Jugenheimer, Donald W. 7 Eisend, Martin 6 Huber, Frank 6 Kelley, Larry D. 6 Budzinski, Oliver 5 Pepels, Werner 5 Thomes, Tim Paul 5 Blakeman, Robyn 4 Gierl, Heribert 4 Lindstädt-Dreusicke, Nadine 4 Schweiger, Günter 4 Steffenhagen, Hartwig 4 Esch, Franz-Rudolf 3 Katz, Helen E. 3 Klucharev, Vasily 3 Meyer, Frederik 3 Pusler, Michael 3 Rijpkema, Mark 3 Ruland, Josef 3 Segijn, Claire M. 3 Sheehan, Kim Bartel 3 Smit, Gitty 3 Stallen, Mirre 3 Unger, Fritz 3 Voorveld, Hilde 3 Baetzgen, Andreas 2 Baldvinsdottir, Gudrun 2 Barros, Pedro Pita 2 Bauer, Hans H. 2 Berndt, Ralph 2 Brasel, S. Adam 2 Broadbent, Simon 2 Bruhn, Manfred 2 Burns, John 2 Böcker, Franz 2 Chang, Chingching 2 Dabic, Marina 2 Dahlén, Micael 2 Danaher, Peter J. 2 Davis, Martyn P. 2
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Institution
All
Institut für Demoskopie Allensbach 3 Springer Fachmedien Wiesbaden 3 European Society for Opinion and Marketing Research 2 Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern 2 Organisation der Media-Agenturen 2 Zentrum für Europäische Wirtschaftsforschung (ZEW) 2 Berliner Wissenschafts-Verlag 1 CentERdata 1 Communication, Advertising and Marketing Education Foundation 1 Deutschland / Bundeswehr / Universität Hamburg 1 Duncker & Humblot 1 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 1 Esomar 1 Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 Gesamtverband Kommunikationsagenturen GWA 1 GfK Consortium 1 Hamburger Forum Medienökonomie 1 Hamburger Verkehrsmittel-Werbung GmbH 1 ICORIA <13., 2014, Amsterdam> 1 Institut für Versicherungswirtschaft <Wien> 1 Institutt for Samfunnsøkonomi <Bergen, Norwegen> 1 NetLibrary, Inc 1 Rand Europe 1 Seminar on Media Research 1 Seminar on the Expansion of Broadcast Media: Does Research Meet the Challenges? <1991, Madrid> 1 Seminar on the Quality of Media Information <1990, Copenhagen> 1 Springer International Publishing 1 Symposium Stars in Film und Sport <2000, Hamburg> 1 Verband Deutscher Zeitschriftenverleger 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Wageningen Universiteit en Researchcentrum 1 Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden> 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig> 1
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Published in...
All
Journal of advertising research 13 SpringerLink / Bücher 7 Journal of advertising : official publication of the American Academy of Advertising 6 Journal of marketing communications 6 Media-Perspektiven 6 Journal of promotion management : JPM 5 Kellogg on advertising & media : the Kellogg School of Management 4 Leitfaden Online-Marketing ; [Bd. 1] 4 ZEW Discussion Papers 4 Breaking new ground in theory and practice 3 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 International journal of industrial organization 3 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 3 Journal of media business studies 3 Marketing intelligence & planning 3 Psychology & marketing 3 The journal of brand management : an international journal 3 Theorie und Praxis der Werbung in den Massenmedien 3 Working paper 3 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 2 Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen 2 Brand Planning : starke Strategien für Marken und Kampagnen 2 Cuadernos de Gestión 2 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 2 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 2 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 2 Düsseldorf working papers in applied management and economics 2 European Advertising Academy 2 European journal of marketing : EJM 2 Faculty & research / Insead : working paper series 2 Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf 2 Gabler Edition Wissenschaft 2 Group decision and negotiation 2 Handbuch Kommunikationsmanagement 2 Handbuch der Marktforschung 2 International advertising and communication : current insights and empirical findings 2 International journal of sport management and marketing : IJSMM 2 JMM : the international journal on media management 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing 2
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Source
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ECONIS (ZBW) 364 USB Cologne (EcoSocSci) 29 RePEc 12 BASE 2 EconStor 2 USB Cologne (business full texts) 1 ArchiDok 1
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Showing 1 - 50 of 411
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
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Advertising media planning : a brand management approach
Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; … - 2023 - Fifth edition
"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 281-302
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
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Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos; Herman, Daniel - In: Handbook of research on IoT, digital transformation, …, (pp. 272-301). 2021
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Productmarkt van advertentieruimte : eindrapport
Rosenboom, Nicole; Behrens, Christiaan; Brouwer, Erik - 2018
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Digitales Bewegtbild im Media-Mix : Grundlagen, Herausforderungen und Planungsbeispiele
Henkel, Almudena; Merheim, Jens - 2020
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
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Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.; Arumsari, R. Y. - In: Managing learning organization in industry 4.0 : …, (pp. 105-108). 2020
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
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Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse - In: Journal of global marketing 32 (2019) 1, pp. 49-63
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
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Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien : Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010
Mellmann, Ulrike - 2015
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Humor in advertising: a review on use of television radio and print advertising media
S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...
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Choosing Advertising Media
Mamoon, Zafor - 2014
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...
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Choosing Advertising Media
Mamoon, Zafor - 2014
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...
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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
Gambaro, Marco; Puglisi, Riccardo - 2013
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...
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ОСОБЕННОСТИ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ НА РЕКЛАМНО-КОММУНИКАЦИОННОМ РЫНКЕ УКРАИНЫ
ВЛАДИМИРОВНА, АЛДОШИНА МАРИЯ - In: Проблемы экономики (2013) 3, pp. 62-67
В статье рассмотрены особые отличия коммуникационного процесса в рамках комплекса реализации маркетинговой деятельности предприятия среди других видов...
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Specific features of marketing communications in the advertising and communication market of Ukraine
Aldoshina Mariya V. - In: The Problems of Economy (2013) 1, pp. 62-67
The article considers specific features of the communication process within the framework of the complex of realisation of marketing activity of a company compared to other types of social communication. It offers stages of the process of formation and transfer of information to the market with...
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Die 4 P im Marketing
Pepels, Werner - 2017
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2017 - 6th edition
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
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Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner - 2017
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Election marketing to young voters : which media is most important?
Ormrod, Robert P.; Savigny, Heather - 2012
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Newspaper and internet display advertising : co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Newspaper and internet display advertising - co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Newspaper vs. online advertising - is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers’ revenues are generated through...
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco; Puglisi, Riccardo - 2012
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Newspaper and Internet Display Advertising – Co-Existence or Substitution?
Lindstädt, Nadine - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint...
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An economic analysis of online streaming. How the music industry can generate revenues from cloud computing
Thomes, Tim Paul - 2011
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
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An economic analysis of online streaming: How the music industry can generate revenues from cloud computing
Thomes, Tim Paul - 2011
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
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Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Pagel, Sven; Jürgens, Alexander; Günther, Janina; … - 2011
Einkauf ist Erlebnis. Nicht nur in Flagship-Stores, sondern auch im klassischen Supermarkt stehen dem Handel digitale Instrumente zur Verfügung, um die Sinne der Kunden vielfältig anzusprechen. So auch mittels Digital Signage. Vermehrt finden sich derartige Monitore in den Märkten. Oft werden...
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Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2011
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...
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An economic analysis of online streaming. How the music industry can generate revenues from cloud computing
Thomes, Tim Paul - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2011
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
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Advertising Media and the Green Environmental Aspect
Rademaker, Claudia A. - Economics Institute for Research (SIR), … - 2011
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...
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An economic analysis of online streaming: How the music industry can generate revenues from cloud computing
Thomes, Tim Paul - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2011
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
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Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre - 2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
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