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Year of publication
Subject
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Advertising music 106 Werbemusik 106 Consumer behaviour 29 Konsumentenverhalten 29 Advertising effects 28 Werbewirkung 28 Brand management 27 Markenführung 27 Musik 12 Deutschland 11 Germany 11 Music 11 Music industry 11 Musikwirtschaft 11 USA 10 United States 10 Werbung 10 Advertising 9 Akustische Markenführung 9 Einzelhandel 8 Fernsehwerbung 7 Hörfunkwerbung 7 Radio advertising 7 Retail trade 7 Television advertising 7 Ladengestaltung 6 Store design 6 Brand image 5 Corporate reputation 5 Emotion 5 Europa 5 Europe 5 Firmenimage 5 Markenimage 5 Perception 5 Wahrnehmung 5 Psychology of advertising 4 Werbepsychologie 4 Aromastoff 3 Cross-cultural marketing 3
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Online availability
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Undetermined 24 Free 2
Type of publication
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Article 81 Book / Working Paper 25
Type of publication (narrower categories)
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Article in journal 49 Aufsatz in Zeitschrift 49 Aufsatz im Buch 31 Book section 31 Case study 9 Fallstudie 9 Hochschulschrift 8 Thesis 5 Conference paper 3 Konferenzbeitrag 3 Lehrbuch 3 Textbook 3 Graue Literatur 2 Non-commercial literature 2 Arbeitspapier 1 Collection of articles of several authors 1 Sammelwerk 1 Working Paper 1
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Language
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English 59 German 44 French 3
Author
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Steiner, Paul 5 Craton, Lincoln G. 3 Kastner, Sonja 3 Allan, David 2 Anand, Sandip 2 Ballouli, Khalid 2 Borders, Aberdeen Leila 2 Bronner, Kai 2 Fraser, Cynthia 2 Groves, John 2 Hirt, Rainer 2 Kemp, Elyria 2 Kilian, Karsten 2 Kleinjohann, Michael 2 Kopp, Steven W. 2 Krugmann, Dennis 2 Lantos, Geoffrey P. 2 Natesan, Chinna 2 Oakes, Steve 2 Raja, Md Washim 2 Roth, Simone 2 Spence, Charles 2 Abolhasani, Morteza 1 Andersson, Pernille K. 1 Apaolaza-Ibáñez, Vanessa 1 Areni, Charles Scott 1 Athaide, Gerard A. 1 Ballhausen, Marcus 1 Bartholmé, Roland H. 1 Baumann, Chris 1 Ben Dahmane Mouelhi, Norchène 1 Bennett, Gregg 1 Bernays, Lukas 1 Beukeboom, Camiel J. 1 Beyer, Gilbert 1 Block, Martin P. 1 Bonnin, Gaël 1 Bottausci, Ingrid 1 Boulbry, Gae͏̈lle 1 Boumendil, Michaël 1
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Institution
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Springer Fachmedien Wiesbaden 3 Fachhochschule Reutlingen / European School of Business 1 Springer Gabler <Firma> 1 Verlag Dr. Kovač 1
Published in...
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft 19 Journal of retailing and consumer services 7 Psychology & marketing 5 Journal of marketing communications 3 Marketing letters : a journal of research in marketing 3 The journal of consumer marketing 3 Designing and communicating experience 2 International journal of advertising : the quarterly review of marketing communications 2 Journal of advertising research 2 Journal of consumer behaviour : an international research review 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Routledge interpretive marketing research 2 The international review of retail, distribution and consumer research 2 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 2 Transnational studies in jazz 2 essentials 2 Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation 1 Branded spaces : experience enactments and entanglements 1 Cutting edge international research 1 Gabler Edition Wissenschaft 1 Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Gabler-Edition Wissenschaft 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1 Innovation in advertising and branding communication 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International journal of sports marketing & sponsorship 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of business strategy 1 Journal of international consumer marketing 1 Journal of international marketing and marketing research 1 Journal of marketing research : JMR 1 Journal of retailing 1 Journal of travel and tourism marketing 1 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 1 Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung 1 Markenmanagement 1 Marketing intelligence & planning 1 Mediacritic 1 Pervasive advertising 1
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Source
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ECONIS (ZBW) 106
Showing 1 - 50 of 106
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Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel - In: Journal of marketing communications 26 (2020) 5, pp. 457-474
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Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil; Lee, Hyun-Woo; Han, Jin Wook; Kim, Dong-Kyu - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 41-58
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Audio design in branding and advertising
Rodero, Emma; Larrea, Olatz - In: Innovation in advertising and branding communication, (pp. 69-85). 2021
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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza; Oakes, Steve; Golrokhi, Zahra - In: Designing and communicating experience, (pp. 183-193). 2021
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The sound factor in autoplay mobile video ads
Kim, Eunah; Huh, Jisu - In: Designing and communicating experience, (pp. 195-211). 2021
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Effects of employees' opportunities to influence in-store music on sales : evidence from a field experiment
Daunfeldt, Sven-Olov; Moradi, Jasmine; Rudholm, Niklas; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
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Quick Guide Sound Marketing : wie Sie mit akustischen Reizen Ihre Marke stärken
Steiner, Paul - 2021
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.Der...
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
In der multisensuellen Kommunikation der Corporate Identity kommt der akustischen Markenführung bei der Positionierung von Unternehmen, Marken und Produkten im wachsenden Kampf um die Aufmerksamkeit von Konsumenten zunehmende Bedeutung zu. Mit Background-Musik am Point-of-Sale oder in der...
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 32 (2020) 5, pp. 383-399
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Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko - In: Werbung für alle Sinne : multimodale …, (pp. 71-89). 2020
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim; Anand, Sandip; Kumar, Ibha - In: Journal of marketing communications 26 (2020) 3, pp. 314-327
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin - 2018
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu unterstützen. Marken wie BMW, Deutsche...
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
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Thank you for the music - or not? The effects of in-store music in service settings
Michel, Anne; Baumann, Chris; Gayer, Leonie - In: Journal of retailing and consumer services 36 (2017), pp. 21-32
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Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël - 2017
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61
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Sounds of music : exploring consumers' musical engagement
Hollebeek, Linda D.; Malthouse, Edward C.; Block, Martin P. - In: The journal of consumer marketing 33 (2016) 6, pp. 417-427
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Effects of background music endings on consumer memory in advertising
Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518
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Audio Branding meets Ambush Marketing
Nufer, Gerd; Hirt, Rainer - 2011
Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...
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Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330
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Jazz sells : music, marketing, and meaning
Laver, Mark. - 2015
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Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai. - 2015
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La musique et la publicité : les logiques socio-économiques et musicales des mutations des industries culturelles
Magis, Christophe - 2015
Les droits d'auteur en musique de publicité -- Musique et recomposition de l'industrie publicitaire -- Le conseil en communication sonore -- Analyser les productions musicale publicitaires -- Trois niveaux de rationalisation du conseil sonore -- Formats hybrides
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Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai - 2015
"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected...
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Jazz sells : music, marketing, and meaning
Laver, Mark - 2015
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That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120
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Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter - 2014
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827
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New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : for professionals in the … 23 (2014) 2, pp. 59-72
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
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Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve; North, Adrian - In: Journal of advertising research 53 (2013) 4, pp. 411-416
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Heimatklänge : the conceptual design of branded spaces by means of sonic branding
Kastner, Sonja - In: Branded spaces : experience enactments and entanglements, (pp. 167-177). 2013
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis - 2007
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
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Sales effects of in-store radio advertising
Areni, Charles Scott; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-295
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The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643
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Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54
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A model of consumer response to advertising music
Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42
Persistent link: https://ebtypo.dmz1.zbw/10009565319
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Creating brand personality with brand names
Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337
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Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik
Scheich Bandar, Isabelle Mäi; Willers, Christoph - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 315-338). 2011
Persistent link: https://ebtypo.dmz1.zbw/10008699578
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