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Film music in advertising : an intertextual approach

Palencia-Lefler, Manuel - In: Journal of marketing communications 26 (2020) 5, pp. 457-474

Persistent link: https://ebtypo.dmz1.zbw/10012263504

Audio design in branding and advertising

Rodero, Emma; Larrea, Olatz - In: Innovation in advertising and branding communication, (pp. 69-85). 2021

Persistent link: https://ebtypo.dmz1.zbw/10012391633

Multi-item scale construction to measure consumers' attitude toward advertising music

Raja, Md Washim; Anand, Sandip; Kumar, Ibha - In: Journal of marketing communications 26 (2020) 3, pp. 314-327

Persistent link: https://ebtypo.dmz1.zbw/10012203478

Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity

Kleinjohann, Michael - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012203730

Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?

Schulz, Heiko - In: Werbung für alle Sinne : multimodale …, (pp. 71-89). 2020

Persistent link: https://ebtypo.dmz1.zbw/10012271613

How the sound frequency of background music influences consumers' perceptions and decision making

Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267

Persistent link: https://ebtypo.dmz1.zbw/10011970151

Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola

Kaltenhäuser, Yasmin - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011882356

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage

Persistent link: https://ebtypo.dmz1.zbw/10011865291

Results may vary : overcoming variability in consumer response to advertising music

Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39

Persistent link: https://ebtypo.dmz1.zbw/10011637196

Sounds big : the effects of acoustic pitch on product perceptions

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

Persistent link: https://ebtypo.dmz1.zbw/10011697391

Thank you for the music - or not? The effects of in-store music in service settings

Michel, Anne; Baumann, Chris; Gayer, Leonie - In: Journal of retailing and consumer services 36 (2017), pp. 21-32

Persistent link: https://ebtypo.dmz1.zbw/10011697856

Design musical et stratégie de marque : quand une identité sonore fait la différence!

Boumendil, Michaël - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011698094

Music is awesome : influences of emotion, personality, and preference on experienced awe

Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451

Persistent link: https://ebtypo.dmz1.zbw/10011814865

Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses

Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564

Persistent link: https://ebtypo.dmz1.zbw/10011814990

Effects of background music endings on consumer memory in advertising

Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518

Persistent link: https://ebtypo.dmz1.zbw/10011567080

Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting

Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61

Persistent link: https://ebtypo.dmz1.zbw/10011453859

Audio Branding meets Ambush Marketing

Nufer, Gerd; Hirt, Rainer - 2011

Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...

Persistent link: https://ebtypo.dmz1.zbw/10009521876

Sonic branding in sport : a model for communicating brand identity through musical fit

Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330

Persistent link: https://ebtypo.dmz1.zbw/10011381845

Analyzing music in advertising : television commercials and consumer choice

Graakjær, Nicolai - 2015

"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected...

Persistent link: https://ebtypo.dmz1.zbw/10010474249

Jazz sells : music, marketing, and meaning

Laver, Mark - 2015

Persistent link: https://ebtypo.dmz1.zbw/10010493100

That sounds sweet : using cross-modal correspondences to communicate gustatory attributes

Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120

Persistent link: https://ebtypo.dmz1.zbw/10011287618

La musique et la publicité : les logiques socio-économiques et musicales des mutations des industries culturelles

Magis, Christophe - 2015

Les droits d'auteur en musique de publicité -- Musique et recomposition de l'industrie publicitaire -- Le conseil en communication sonore -- Analyser les productions musicale publicitaires -- Trois niveaux de rationalisation du conseil sonore -- Formats hybrides

Persistent link: https://ebtypo.dmz1.zbw/10011433975

Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter

Schaefer, Peter - 2014

Persistent link: https://ebtypo.dmz1.zbw/10010434214

New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?

Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : for professionals in the … 23 (2014) 2, pp. 59-72

Persistent link: https://ebtypo.dmz1.zbw/10010383806

Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term

Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827

Persistent link: https://ebtypo.dmz1.zbw/10010484340

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.

Persistent link: https://ebtypo.dmz1.zbw/10010258408

Music to your brain : background music changes are processed first, reducing ad message recall

Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75

Persistent link: https://ebtypo.dmz1.zbw/10009716243

Heimatklänge : the conceptual design of branded spaces by means of sonic branding

Kastner, Sonja - In: Branded spaces : experience enactments and entanglements, (pp. 167-177). 2013

Persistent link: https://ebtypo.dmz1.zbw/10010127890

Dance to the music! : how musical genres in advertisements can sway perceptions of image

Oakes, Steve; North, Adrian - In: Journal of advertising research 53 (2013) 4, pp. 411-416

Persistent link: https://ebtypo.dmz1.zbw/10010245519

Integration akustischer Reize in die identitätsbasierte Markenführung

Krugmann, Dennis - 2007

Persistent link: https://ebtypo.dmz1.zbw/10009665215

A model of consumer response to advertising music

Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42

Persistent link: https://ebtypo.dmz1.zbw/10009565319

Sales effects of in-store radio advertising

Areni, Charles Scott; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-295

Persistent link: https://ebtypo.dmz1.zbw/10009627460

The kinetic quality of store design : an exploration of its influence on shopping experience

Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643

Persistent link: https://ebtypo.dmz1.zbw/10009655496

Let the music play or not : the influence of background music on consumer behavior

Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560

Persistent link: https://ebtypo.dmz1.zbw/10009655509

Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism

Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54

Persistent link: https://ebtypo.dmz1.zbw/10009548909

Creating brand personality with brand names

Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117

Persistent link: https://ebtypo.dmz1.zbw/10009530081

It is all in the mix : the interactive effect of music tempo and mode on in-store sales

Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337

Persistent link: https://ebtypo.dmz1.zbw/10009530700

Sound symbolism effects across languages : implications for global brand names

Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279

Persistent link: https://ebtypo.dmz1.zbw/10009613717

Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik

Scheich Bandar, Isabelle Mäi; Willers, Christoph - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 315-338). 2011

Persistent link: https://ebtypo.dmz1.zbw/10008699578

Exploring the auditory dimension of corporate identity management

Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107

Persistent link: https://ebtypo.dmz1.zbw/10009156917

The effects of advertisement picture likeability on information search and brand choice

Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113

Persistent link: https://ebtypo.dmz1.zbw/10009160252

Tourism TV commercials : a delicate balance between aural and visual information load

Pan, Steve; Hanusch, Folker - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 465-480

Persistent link: https://ebtypo.dmz1.zbw/10009374130

Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 492-499

Persistent link: https://ebtypo.dmz1.zbw/10009375665

Music congruency in a service setting : the mediating role of emotional and cognitive responses

Demoulin, Nathalie T. M. - In: Journal of retailing and consumer services 18 (2011) 1, pp. 10-18

Persistent link: https://ebtypo.dmz1.zbw/10008839790

Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung

Götz, Stephanie - 2011

Persistent link: https://ebtypo.dmz1.zbw/10008859248

Interacting with sound

Meier, Max; Beyer, Gilbert - In: Pervasive advertising, (pp. 325-342). 2011

Persistent link: https://ebtypo.dmz1.zbw/10009348727

Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 5, pp. 430-437

Persistent link: https://ebtypo.dmz1.zbw/10009300068

Commusication : from Pavlov's dog to sound branding

Groves, John - 2011

Persistent link: https://ebtypo.dmz1.zbw/10009536218

Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound

Knöferle, Klemens Michael - 2011

Persistent link: https://ebtypo.dmz1.zbw/10009540671

Effects of background music on consumer behaviour : behavioural account of the consumer setting

Ferreira, Diogo Conque Seco; Oliveira-Castro, Jorge Mendes - In: The service industries journal 31 (2011) 15/16, pp. 2577-2591

Persistent link: https://ebtypo.dmz1.zbw/10009413568