As today's environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an innovative approach for companies to navigate dynamic markets...

Objective: In this article, we show how agility and international experience influence the adjustment strategies that firms adopt when exposed to sanctions. We also assess how these strategies affect firms' financial performance. Research Design & Methods: Quantitative; international e-survey,...

Bibliometric analysis is crucial in understanding the evolution of research trends and knowledge in various fields. This study applies bibliometric analysis to explore the growth of the research paradigm on agility in the FinTech literature, using co-citation analysis and bibliographic coupling...

This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry's successful survival. IT organisations' agility, facilitated by the state's response to the pandemic and by both their anticipation of...

This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry's successful survival. IT organisations' agility, facilitated by the state's response to the pandemic and by both their anticipation of...

The current business environment is characterized by the fact that the lifespan of enterprises is shortening and the speed of change is increasing. Companies are becoming increasingly connected to the external environment and neither age, nor relationships, nor sales volume guarantees that an...

The current business environment is characterized by the fact that the lifespan of enterprises is shortening and the speed of change is increasing. Companies are becoming increasingly connected to the external environment and neither age, nor relationships, nor sales volume guarantees that an...

This scientific investigation presents a groundbreaking exploration of integrating the Scaled Agile Framework® (SAFe®) with Azure DevOps, setting a new benchmark for innovation and strategic agility in IT project management. The study meticulously examines how this fusion optimizes operational...

Managing changing requirements and complexity is important in enhancing the success of real estate projects. Agile project management provides approaches for adapting processes and working methods accordingly. This study aims to identify the potentials and challenges of agile project management...

Projektarbeit ist - zumindest theoretisch - mit einem erhöhten Maß an Selbstorganisation verbunden und bietet die Möglichkeit (stärker) wertgeschätzter Arbeit. Dieser These gehen wir anhand einer quantitativen Befragung von über 1000 Beschäftigten aus dem Engineering in neun deutschen...

This paper aims to provide a framework for guiding organizations toward Agile practices for project management. Through a case study analysis conducted in an information technology company, the paper aims to explore the interplay between current organization structure and project management...

As public sector agencies face rising imperatives to digitally transform citizen services, data systems, and internal operations, questions persist as to whether investments in big data analytics and automation capabilities, evidenced to drive organizational performance in private industry,...

Over the vast list to resolve, the Indonesian banking sector has proven its capabilities to strive and succeed in post-crisis existence. Since it indicates continuous organizational agility, this study proposes redefining strategic management practices through literature exploration and...

Highly volatile, uncertain, complex and ambiguous environments (VUCA) complicate and condition project management. With the emergence of agile project management, it is proposed to co-construct it with the client's active participation. Two used agile methodologies are Scrum and Kanban. Scrum is...

The advancement of Artificial Intelligence (AI) is progressing rapidly, compelling companies to integrate it within their operational frameworks to sustain competitiveness, primarily driven by its impact on organizational agility (OA). Nevertheless, the absence of a robust theoretical framework...

Purpose: The paper's primary goal is to provide a concise summary of the key challenges associated with agile project management (APM) and how these challenges affect the overall effectiveness of APM. Design/methodology/approach: The authors used a systematic literature review (SLR) methodology...

Traditional branding approaches take too long to react to today's dynamic environment. Agile branding offers a promising approach and might be the contemporary answer to the demands of our digitalized world. While scientists state that an agile approach to branding is essential nowadays, there...

As the study of nonprofit organizations and their operating environment has become increasingly interdisciplinary, scholars have leveraged business strategies to increase knowledge and improve performance. This study considers how strategic information technology alignment can impact...

Purpose In this study, we applied the strategy-as-practice (SAP) framework to analyse strategic communication practices. SAP implies approaching strategy as something that organisational members do and is useful for understanding the tensions between emergence and formalisation and between...