Unter dem Schlagwort des "Corporate Branding" steht ein weiterer Aspekt der Markenführung im Fokus des Markenmanagements. Dessen Bedeutung resultiert aus den vielfältigen Wirkungen einer Unternehmensmarke. So symbolisiert diese nicht nur gegenüber Konsumenten institutionelle und damit...

Welche Bedeutung hat die Marke und lohnen sich Investitionen in ihren Aufbau? Diesen Fragestellungen wird in der Arbeit auf einer breiten empirischen Basis nachgegangen. Dazu wird die Markenrelevanz konzeptualisiert und ihre Bedeutung über die zentralen Markenfunktionen erklärt. Neben der...

This volume presents several case studies highlighting the latest findings in Industry 4.0 projects utilizing S-BPM features. Their potential is explored in detail, while the limits of engineering a company from a communication-centred perspective are also discussed. After a general introduction...

Introduction -- Business and sustainability -- Materiality in sustainability reporting -- A theory of stakeholder engagement -- An empirical overview of stakeholder engagement in sustainability reports6 -- Conclusions

The paper explores the level of CSR development in Poland and focuses on the roles of stakeholders actively involved in fostering the CSR concept in the country. The stakeholders include: (1) regulators (Ministry of Finance, Ministry of Economy, the Warsaw Stock Exchange and Polish Accounting...

Social and environmental aspects are increasingly included in the different types of reports prepared by the Romanian companies. Our research question is which are the forces that drive the institutionalization of the CSR reporting in Romania. We consider the stakeholders as the primary...

Generally speaking, the integration of stakeholder theory with CSR is fairly well understood. We see that these concepts have, not unlike the development of CSR under the literature, followed a similar vain in Turkey and the current agenda values strong engagement with all stakeholders and...

In this study, we have explored various patterns of CSR disclosure amongst the listed French companies. We have made use of communicative approach, which combines stakeholder theory with the Habermas’ discourse ethics in order to offer better understanding of the dynamics of CSR disclosure....

Uzbekistan inherited a hospital-based health system from the Soviet Union. We explore the health system-related challenges faced during the scale-up of ambulatory (outpatient) treatment for drug-susceptible and drug-resistant tuberculosis (TB) in Karakalpakstan in Uzbekistan. Semi-structured...

Since Corporate Social Responsibility (CSR) and business ethics are principles that sustainable organizations cannot ignore in the 21st century several international organizations (ILO, OECD, and EU) have established business, social and ethical standards and guidelines, which are no longer...

In today's post-industrial age, on the level of the EU, it is advocated to link the areas of culture and art with the business sector. The institutions of culture and art are also encouraged to participate in international activities/co-operate internationally and gain competitive advantage....

Destination presents a set of different organizations and individuals who can work towards realising the same objectives or their objectives can be diametrically opposed. Harmonisation of such objectives in a unique strategic development of the entire destination is usually taken over by...

We investigate a relevance of the corporate social responsibility of banks from the students’ point of view. By doing so, we can pinpoint a compliance of the Croatian banks’ corporate social responsibility praxis with the expectations of students’ population as their current and/or future...

Neoliberal politics in China have changed the roles of, and the interrelationships between, the state, the market and society in urban restructuring. Since 2008, the central state has initiated the Shantytown Redevelopment Projects (SRPs) to improve the living conditions of low-income residents....

In this paper, a descriptive case study of a social entrepreneurial firm is used to demonstrate stakeholder salience and stakeholder social issue management valence. The methodology is to use a semi structured interview with a social entrepreneur to identify and map the firm's stakeholders'...

This paper aims at the assessment of the sectoral/regional partial participation in the global warming coalition applying the Multiregional and Multisectoral Dynamic Energy-Economic Model THERESIA based on GTAP database, dealing with 15 world regions and 12 non-energy industry sectors and 7...

The increasing digitisation necessitates amendments to copyright protection. Both the European Parliament and the European Commission have now presented proposals addressing this issue. This is necessary because the way in which creative goods are produced and distributed has been changed...

Die fortschreitende Digitalisierung macht Anpassungen des Urheberschutzes erforderlich. Sowohl das Europäische Parlament als auch die Europäische Kommission haben dazu inzwischen Vorschläge vorgelegt. Hintergrund ist, dass die Art, wie kreative Güter produziert und verbreitet werden, durch...

Diese Publikation analysiert, wie private und staatliche Maßnahmen und Forderungen in Bezug auf das unternehmerische Engagement zu bewerten sind. Die Basis dafür bietet eine Analyse, wie sich Unternehmen im Spannungsfeld der Stakeholderinteressen engagieren können, in welchen Bereichen und in...

Present technological innovations and social organizations continue to impose risks and limitations on the efficient performance of the biosphere. Human activities have increasingly short-lived sustainable natural endowments, to the extent that, the multiplier effects have ripples beyond the...

In order to better differentiate the drivers of corporations' actions, in particular shareholder wealth and stakeholder interests, the paper explores the significance of the comply or explain-principle and its underlying enforcement mechanisms more generally. Against this background, compliance...

Banken und Vermögensverwalter stehen seit dem Ausbruch der Finanzkrise im Jahr 2009 unter grossem Druck. Nicht nur büssten Organisationen in der Finanzindustrie ein hohes Mass an Kundenvertrauen ein, sondern beklagen sich aufgrund von verschärften regulatorischen Rahmenbedingungen über...