Search Results - subject_exact:"Anthropomorphism"

An economic inquiry into the nonlinear behaviors of nations : dynamic developments and the origins of civilizations

Guo, Rongxing - 2017 - 1st ed. 2017

Ein neues Weltbild für Ökonomie und Gesellschaft von morgen

Schmuck, Peter - In: CSR und Wirtschaftspsychologie : psychologische …, (pp. 15-29). 2017

The Influence of Peer Reviews on Source Credibility and Purchase Intention

Nowak, Kristine L.; McGloin, Rory - In: Societies 4 (2014) 4, pp. 689-705

Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent...

Anthropomorphic packaging : is there life on “Mars”?

Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275

Does anthropomorphism influence customers' switching intentions in the self-service technology failure context?

Fan, Alei; Wu, Luorong; Mattila, Anna S. - In: The journal of services marketing 30 (2016) 7, pp. 713-723

Individual difference factors related to anthropomorphic tendency

Letheren, Kate; Kuhn, Kerri-Ann L.; Lings, Ian; Pope, … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 973-1002

Anthropomorphized helpers undermine autonomy and enjoyment in computer games

Kim, Sara; Chen, Rocky Peng; Zhang, Ke - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 282-302

Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences

Maeng, Ahreum; Aggarwal, Pankaj - In: The psychology of design : creating consumer appeal ; …, (pp. 133-148). 2016

How consumers respond to cute products

Wang, TingTing; Mukhopadhyay, Anirban - In: The psychology of design : creating consumer appeal ; …, (pp. 149-167). 2016

The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41

Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation

Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

Am Anfang war der Mensch : die Entmenschlichung der ökonomischen Theorie und ihre dramatischen Folgen

Güntzel, Joachim - 2015

Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships

Wan, Jing; Aggarwal, Pankaj - In: Strong brands, strong relationships, (pp. 119-134). 2015

Anthropomorphism and consumer-brand relationships : a cross-cultural analysis

In: Strong brands, strong relationships, (pp. 135-148). 2015

Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers

Touré-Tillery, Maferima; McGill, Ann L. - In: Journal of marketing 79 (2015) 4, pp. 94-110

Determinism in the mountains : the ongoing belief in the bellicosity of "mountain people"

Pickering, Steve - In: The Economics of peace and security journal : Eps journal 6 (2011) 2, pp. 21-25

Nature or nurture? : a note on misinterpreted twin decomposition

Stenberg, Anders - 2011

You're so loveble : anthropomorphism and brand love

Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395

Werte und Wohlstand : das abendländisch-christliche Menschenbild als Erfolgsfaktor eines Unternehmens

Höcker, Bertold; Herzberg, Matthias - 2014 - 2., durchges. Aufl.

The future of post-human accounting : towards a new theory of addition and subtraction in information management

Baofu, Peter - 2014

Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

Ressource Mensch : strategischer Faktor der Effektivität eines Unternehmens

Urbanowska-Sojkin, Elżbieta - In: Controlling, Compliance und Corporate Governance, (pp. 175-186). 2014

"So cute I could eat it up" : priming effects of cute products on indulgent consumption

Nenkov, Gergana Y.; Scott, Maura L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 326-341

Happiness and the market : the ontology of the human being in Thomas Aquinas and modern functionalism

Visentin, Marco - In: Business ethics : a European review 23 (2014) 4, pp. 430-444

Homo Dyctos : Netze, Menschen, Märkte ; über das neue Ich: market-generated identities

Priddat, Birger P. - 2014 - 1. Aufl.

Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots

Goudey, Alain; Bonnin, Gaël - 2013

The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability to behave autonomously, to interact like human and to communicate with their environment, domestic...

Manifeste du coopératisme

Maléfant, Jean-Marie - 2013

Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market

Miles, Chris; Ibrahim, Yasmin - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1862-1880

Neustart : das Ende der Wirtschaft, wie wir sie kennen; ab jetzt zählt der Mensch

Cowden, Patrick D. - 2013

Die Wirtschaft ist für den Menschen da, nicht der Mensch für die Wirtschaft. Aber in der täglichen Praxis dominiert das Controlling, und Mitarbeiter werden zum bloßen "Humankapital" degradiert, zu Faktoren, mit denen Betriebswirte ihre Rechentabellen füllen. Patrick Cowden, früherer...