Search Results - subject_exact:"Anthropomorphism"

Culture-Bound versus Culture-Free : zum Einfluss von Kultur auf praktizierte Führungsstile am Beispiel deutscher und arabischer Manager

Mehanna, Ziad - 2018 - 1. Auflage

Quantitative und qualitative empirische Forschung : ein Diskussionsbeitrag

Schumann, Siegfried - 2018

The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language

Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462

Entwicklungstheorie, Finanzsoziologie, Menschenökonomie : narrative einer anderen Soziologie

Goldscheid, Rudolf - 2018

Property lines in the mind : consumers’ psychological ownership and their territorial responses

Kirk, Colleen P.; Peck, Joann; Swain, Scott D. - In: Journal of consumer research : JCR : an … 45 (2018) 1, pp. 148-168

An economic inquiry into the nonlinear behaviors of nations : dynamic developments and the origins of civilizations

Guo, Rongxing - 2017 - 1st ed. 2017

Ein neues Weltbild für Ökonomie und Gesellschaft von morgen

Schmuck, Peter - In: CSR und Wirtschaftspsychologie : psychologische …, (pp. 15-29). 2017

Digitale Assistenten für den effektiven Wissensarbeiter in der digitalen Transformation

Vogler, Adrian - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 705-719). 2017

Der Mensch im Zentrum der IT

Birkner, Felicitas - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 889-907). 2017

In welcher Welt wollen und können wir leben?

Gorny, Dieter - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 1135-1142). 2017

Was ist ein gutes Leben in einer digitalen Welt? : Autonomes Handeln statt sozialer Techniken

Schmidt, Ina - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 1157-1171). 2017

Mensch sein heißt Sinn finden : oder vom Perspektivenwechsel in Zeiten der digitalen Transformation

Dietl, Tamara - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 1173-1181). 2017

CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft

Hildebrandt, Alexandra (ed.); Landhäußer, Werner (ed.) - 2017

Using the theory of planned behaviour to understand brand love

Hegner, Sabrina; Fenko, Anna; Teravest, Annemiek - In: The journal of product & brand management 26 (2017) 1, pp. 26-41

Der mündige Bürger : Leitbild der Privatrechtsordnung?

Rüping, Matthias - 2017

Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion

Mourey, James A.; Olson, Jenny G.; Yoon, Carolyn - In: Journal of consumer research : JCR : an … 44 (2017) 2, pp. 414-431

Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me

MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374

This is your stomach speaking : anthropomorphized health messages reduce portion size preferences among the powerless

Newton, Fiona J.; Newton, Joshua D.; Wong, Jimmy - In: Journal of business research : JBR 75 (2017), pp. 229-239

Gesundheit / Krankheit & Gender : Anmerkungen aus Forschung und Beratung

Zebetner, Bettina - In: Gender in Arbeit und Gesundheit : Standortbestimmung & …, (pp. 6-16). 2017

Wirtschaftspolitik : eine praxisorientierte Einführung

Conrad, Christian A. - 2017

Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference

Echo Wen Wan; Chen, Rocky Peng; Jin, Liyin - In: Journal of consumer research : JCR : an … 43 (2017) 6, pp. 1008-1030

Die Erweiterung des Menschenbilds im 5-Sektorenmodell der Gesamtwirtschaft : mit Blick auf Herrschaftsstrukturen und ihre Kategorien

Dullnig, Ursula - In: Kurswechsel : Zeitschrift für gesellschafts-, … (2017) 2, pp. 37-45

The effect of social exclusion on consumer preference for anthropomorphized brands

Chen, Rocky Peng; Echo Wen Wan; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34

Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention

Laksmidewi, Dwinita; Susianto, Harry; Afiff, Adi Zakaria - In: Asian Academy of Management journal : AAMJ 22 (2017) 1, pp. 1-25

The Influence of Peer Reviews on Source Credibility and Purchase Intention

Nowak, Kristine L.; McGloin, Rory - In: Societies 4 (2014) 4, pp. 689-705

Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent...

Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

You're so loveble : anthropomorphism and brand love

Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395

Anthropomorphic packaging : is there life on “Mars”?

Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275

The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM : … 33 (2016) 1, pp. 27-41

Individual difference factors related to anthropomorphic tendency

Letheren, Kate; Kuhn, Kerri-Ann L.; Lings, Ian; Pope, … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 973-1002

Anthropomorphized helpers undermine autonomy and enjoyment in computer games

Kim, Sara; Chen, Rocky Peng; Zhang, Ke - In: Journal of consumer research : JCR : an … 43 (2016) 2, pp. 282-302

Does anthropomorphism influence customers' switching intentions in the self-service technology failure context?

Fan, Alei; Wu, Luorong; Mattila, Anna S. - In: The journal of services marketing 30 (2016) 7, pp. 713-723

Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences

Maeng, Ahreum; Aggarwal, Pankaj - In: The psychology of design : creating consumer appeal ; …, (pp. 133-148). 2016

How consumers respond to cute products

Wang, TingTing; Mukhopadhyay, Anirban - In: The psychology of design : creating consumer appeal ; …, (pp. 149-167). 2016

Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation

Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers

Touré-Tillery, Maferima; McGill, Ann L. - In: Journal of marketing 79 (2015) 4, pp. 94-110

Am Anfang war der Mensch : die Entmenschlichung der ökonomischen Theorie und ihre dramatischen Folgen

Güntzel, Joachim - 2015

Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships

Wan, Jing; Aggarwal, Pankaj - In: Strong brands, strong relationships, (pp. 119-134). 2015

Anthropomorphism and consumer-brand relationships : a cross-cultural analysis

Kaur Ghuman, Mandeep (contributor); Huang, Li (contributor); … - In: Strong brands, strong relationships, (pp. 135-148). 2015

Nature or nurture? : a note on misinterpreted twin decomposition

Stenberg, Anders - 2011

Determinism in the mountains : the ongoing belief in the bellicosity of "mountain people"

Pickering, Steve - In: The Economics of peace and security journal : Eps journal 6 (2011) 2, pp. 21-25

Homo Dyctos : Netze, Menschen, Märkte ; über das neue Ich: market-generated identities

Priddat, Birger P. - 2014 - 1. Aufl.

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

The future of post-human accounting : towards a new theory of addition and subtraction in information management

Baofu, Peter - 2014

"So cute I could eat it up" : priming effects of cute products on indulgent consumption

Nenkov, Gergana Y.; Scott, Maura L. - In: Journal of consumer research : JCR : an … 41 (2014/15) 2, pp. 326-341

Ressource Mensch : strategischer Faktor der Effektivität eines Unternehmens

Urbanowska-Sojkin, Elżbieta - In: Controlling, Compliance und Corporate Governance, (pp. 175-186). 2014

Happiness and the market : the ontology of the human being in Thomas Aquinas and modern functionalism

Visentin, Marco - In: Business ethics : a European review 23 (2014) 4, pp. 430-444

Werte und Wohlstand : das abendländisch-christliche Menschenbild als Erfolgsfaktor eines Unternehmens

Höcker, Bertold; Herzberg, Matthias - 2014 - 2., durchges. Aufl.

Speaking for animals : animal autobiographical writing

DeMello, Margo (contributor) - 2013 - 1. ed.

Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots

Goudey, Alain; Bonnin, Gaël - Université Paris-Dauphine (Paris IX) - 2013

The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability to behave autonomously, to interact like human and to communicate with their environment, domestic...