The increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service development (NSD) managers seemingly favor...

This research aims to build model and proposition of establishment of sustainable organizational identity. This research determines anthropomorphism and agile leadership as antecedents of sustainable organizational identity. This research also determines competitive advantage as consequence of...

Purpose Trade-offs that involve secular values of money and sacred human values are often seen as taboo. This paper aims to examine how consumers avoid making taboo trade-offs with anthropomorphized products, by choosing options that ensure the well-being of the humanized products, even at a...

Companies are increasingly introducing conversational reviews —reviews solicited via chatbots—to gain customer feedback. However, little is known about how chatbot-mediated solicitation influences rating valence and review helpfulness compared to conventional online forms. Therefore, we...

Die Morphologie von Robotern spielt eine entscheidende Rolle für die erfolgreiche Interaktion mit Menschen, da Erwartungen und soziale Interaktionsskripte aktiviert werden. Insbesondere das Konzept des Anthropomorphismus hat in den letzten Jahren große Aufmerksamkeit erhalten....