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Year of publication
Subject
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Print advertising 579 Printwerbung 579 Advertising effects 201 Werbewirkung 201 USA 181 United States 181 Werbung 122 Advertising 121 Deutschland 106 Germany 104 Theorie 78 Theory 78 Consumer behaviour 72 Konsumentenverhalten 71 Press media 71 Presseerzeugnis 71 Zeitung 62 Newspaper 60 Internet marketing 47 Online-Marketing 47 Press publisher 41 Presseverlag 41 Psychology of advertising 32 Werbepsychologie 32 Zeitschrift 31 Magazine 27 Comparison 26 Frauen 26 Vergleich 26 Women 26 Zielgruppe 24 Target group 23 France 22 Frankreich 22 Advertising planning 21 Estimation 21 Großbritannien 21 Schätzung 21 United Kingdom 21 Werbeplanung 21
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Online availability
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Undetermined 95 Free 82
Type of publication
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Article 428 Book / Working Paper 211 Journal 9
Type of publication (narrower categories)
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Article in journal 333 Aufsatz in Zeitschrift 333 Graue Literatur 109 Non-commercial literature 109 Aufsatz im Buch 93 Book section 93 Arbeitspapier 77 Working Paper 77 Hochschulschrift 40 Thesis 32 Bibliografie enthalten 12 Bibliography included 12 Collection of articles written by one author 4 Sammlung 4 Case study 3 Fallstudie 3 Adressbuch 2 Amtsdruckschrift 2 Government document 2 Guidebook 2 Mehrbändiges Werk 2 Multi-volume publication 2 No longer published / No longer aquired 2 Ratgeber 2 Collection of articles of several authors 1 Conference paper 1 Directory 1 Enzyklopädie 1 Konferenzbeitrag 1 Konferenzschrift 1 Lehrbuch 1 Sammelwerk 1 Statistics 1 Statistik 1 Systematic review 1 Verzeichnis 1 Übersichtsarbeit 1
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Language
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English 503 German 131 French 8 Swedish 2 Belarusian 1 Danish 1 Croatian 1 Norwegian 1 Polish 1 Serbian 1
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Author
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Kaiser, Ulrich 13 Sonnac, Nathalie 10 Dewenter, Ralf 8 Gabszewicz, Jean Jaskold 8 Laussel, Didier 7 Sinkinson, Michael 7 Angelucci, Charles 6 Cagé, Julia 6 Chandra, Ambarish 6 Kaplan, Ethan 6 Kind, Hans Jarle 6 Mulken, Margot van 6 Schjelderup, Guttorm 6 Budzinski, Oliver 5 Mogaji, Emmanuel 5 Phillips, Barbara J. 5 Reid, Leonard N. 5 Stähler, Frank 5 Zotos, Yorgos 5 Filistrucchi, Lapo 4 Gentzkow, Matthew Aaron 4 Gierl, Heribert 4 Lindstädt-Dreusicke, Nadine 4 McQuarrie, Edward F. 4 Shapiro, Jesse M. 4 Torres, Ivonne M. 4 Ananyev, Maxim 3 Carlson, Les 3 Chattopadhyay, Tuhin 3 Della Vigna, Stefano 3 Depken, Craig A. 3 Domsch, Michel E. 3 Franceschelli, Ignacio 3 Gröppel-Klein, Andrea 3 Hansen, Flemming 3 Heinrich, Jürgen 3 Hoffmann, Stefan 3 Kalliny, Morris 3 Laroche, Michel 3 Lepkowska-White, Elzbieta 3
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Institution
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National Bureau of Economic Research 5 Institut für Personalwesen und Arbeitswissenschaft <Hamburg> 3 Advertising Federation of America / Bureau of Research and Education 2 Deutschland / Bundeswehr / Universität Hamburg 2 Arbeitsmarktservice Österreich 1 Association for the Promotion of the International Circulation of the Press 1 Axel Springer Verlag, Marketing Anzeigen 1 Axel-Springer-Verlag / Media-Service 1 Bundesverband Deutscher Anzeigenblätter 1 Commission on Freedom of the Press 1 European University Institute / Department of Economics 1 Europäische Kommission / Statistisches Amt 1 Fondation Nationale pour l'Enseignement de la Gestion des Entreprises 1 Institutet för Internationell Ekonomi <Stockholm> 1 Nacyjanal'naja knižnaja palata Belarusi 1 Nationalekonomiska Institutionen <Göteborg> 1 OECD 1 Springer Fachmedien Wiesbaden 1 Universität <Duisburg, 1980 - 2002> 1 Universität Rostock / Lehrstuhl für Volkswirtschaftslehre 1 Vanjskotrgovinska Komora Bosne i Hercegovine 1
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Published in...
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Journal of advertising research 19 International journal of advertising : the quarterly review of marketing communications 16 Journal of advertising : official publication of the American Academy of Advertising 14 Journal of business research : JBR 12 Journal of current issues and research in advertising : JCIRA 10 The journal of media economics 10 Journal of promotion management : JPM 9 Working paper / National Bureau of Economic Research, Inc. 9 Journal of marketing communications 8 European journal of marketing : EJM 7 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 6 Journal of international consumer marketing 6 Journal of marketing research : JMR 6 Journal of fashion marketing and management 5 NBER working paper series 5 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 5 Journal of global marketing 4 Services marketing quarterly 4 The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012] 4 Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005] 4 Working paper 4 CORE discussion paper : DP 3 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 3 International advertising and communication : current insights and empirical findings 3 International marketing review 3 JMM : the international journal on media management 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of media business studies 3 Journal of public economics 3 Konsum und Verhalten 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Marketing : ZFP ; journal of research and management 3 Marketing letters : a journal of research in marketing 3 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 3 NBER Working Paper 3 Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung 3 The economic journal : the journal of the Royal Economic Society 3 The journal of industrial economics 3 The journal of services marketing 3 ZEW discussion papers 3
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Source
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ECONIS (ZBW) 647 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 648
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Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?
Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021
Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have more choices and options than in the past. While the print industry suffers...
Persistent link: https://ebtypo.dmz1.zbw/10013223031
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The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
How does competition from online platforms affect the organization, performance, and editorial choices of newspapers? And what are the implications of these changes for the information vot-ers are exposed to and for political accountability? We study these questions using the staggered...
Persistent link: https://ebtypo.dmz1.zbw/10012515071
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The safest time to fly : pandemic response in the era of Fox News
Ananyev, Maxim; Poyker, Michael; Tian, Yuan - In: Journal of population economics 34 (2021) 3, pp. 775-802
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What triggers stock market jumps?
Baker, Scott; Bloom, Nicholas; Davis, Steven J.; … - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012588173
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Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
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Inferring job vacancies from online job advertisements
Beręsewicz, Maciej; Pater, Robert - Europäische Kommission / Statistisches Amt - 2021 - 2021 edition
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Persistent link: https://ebtypo.dmz1.zbw/10012440367
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The safest time to fly : pandemic response in the era of Fox News
Ananyev, Maxim; Poyker, Michael; Tian, Yuan - 2021
We document a causal effect of conservative Fox News Channel in the United States on physical distancing during COVID-19 pandemic. We measure county-level mobility covering all U.S. states and District of Columbia produced by GPS pings to 15-17 million smartphones and zip-code-level mobility...
Persistent link: https://ebtypo.dmz1.zbw/10012492337
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The Fox News Effect : Media Bias and Voting
DellaVigna, Stefano; Kaplan, Ethan - 2021
Does media bias affect voting? We address this question by looking at the entry of Fox News in cable markets and its impact on voting. Between October 1996 and November 2000, the conservative Fox News Channel was introduced in the cable programming of 20 percent of US towns. Fox News...
Persistent link: https://ebtypo.dmz1.zbw/10013235621
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Media Competition and News Diets
Angelucci, Charles - 2020
News media operate in two-sided markets, offering bundles of content to readers as well as selling readers' attention to advertisers. Technological innovations in content delivery, such as the advent of broadcast television or of the Internet, affect both sides of the market, threatening the...
Persistent link: https://ebtypo.dmz1.zbw/10012479306
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The safest time to fly : pandemic response in the era of Fox News
Ananyev, Maxim; Poyker, Michael; Tian, Yuan - 2020
We document a causal effect of conservative Fox News Channel in the United States on physical distancing during COVID-19 pandemic. We measure county-level mobility covering all U.S. states and District of Columbia produced by GPS pings to 15-17 million smartphones and zip-code-level mobility...
Persistent link: https://ebtypo.dmz1.zbw/10012391352
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Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke C.; Waldfogel, Joel - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012219570
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Media competition and news diets
Angelucci, Charles; Cagé, Julia; Sinkinson, Michael - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012219589
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How the internet changed the market for print media
Bhuller, Manudeep; Havnes, Tarjei; McCauley, Jeremy; … - 2020
This paper analyzes how household adoption of broadband internet affected traditional print media, using data from the Norwegian media market over the past two decades. This setting offers unusually rich data on newspaper firms and consumption of print media combined with a plausibly exogenous...
Persistent link: https://ebtypo.dmz1.zbw/10012318476
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Media Competition and News Diets
Angelucci, Charles - 2020
News media operate in two-sided markets, offering bundles of content to readers as well as selling readers' attention to advertisers. Technological innovations in content delivery, such as the advent of broadcast television or of the Internet, affect both sides of the market, threatening the...
Persistent link: https://ebtypo.dmz1.zbw/10012841710
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Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://ebtypo.dmz1.zbw/10013167321
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Effects of Taxation of Advertising in Platform Markets
Shi, C. Matthew - 2019
Taxation of advertising has been a recurring policy idea in recent U.S. tax reforms and around the globe. In this paper we take a comprehensive look at the effects of taxation of ads on prices, welfare, and the business model of media platforms. In particular, we study the effects of different...
Persistent link: https://ebtypo.dmz1.zbw/10012889245
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Transforming naturally occurring text data into economic statistics : the case of online job vacancy postings
Turrell, Arthur; Speigner, Bradley J.; Djumalieva, Jyldyz; … - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012028263
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Exploring the Connections Between Age, Advertising Effectiveness and Purchase Intention in a Traditional Media Setting (Magazines) Versus a Digital Media Setting (Digital Magazines...
Vera Martínez, Jorge - 2019
This work aims to explore in a Mexican context how for two different market segments of age, the digital media (digital magazines) could be a more effective communication channel than the traditional media (printed magazines). With a qualitative approach, it is intended to understand the effects...
Persistent link: https://ebtypo.dmz1.zbw/10012864656
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Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke; Waldfogel, Joel - In: American economic review 111 (2021) 6, pp. 1944-1971
Persistent link: https://ebtypo.dmz1.zbw/10012546658
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal / Microeconomics 13 (2021) 2, pp. 35-67
Persistent link: https://ebtypo.dmz1.zbw/10012546696
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012391658
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What Triggers Stock Market Jumps?
Baker, Scott; Bloom, Nicholas; Davis, Steven J.; … - National Bureau of Economic Research - 2021
We examine next-day newspaper accounts of large daily jumps in 16 national stock markets to assess their proximate cause, clarity as to cause, and the geographic source of the market-moving news. Our sample of 6,200 market jumps yields several findings. First, policy news - mainly associated...
Persistent link: https://ebtypo.dmz1.zbw/10012510565
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The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012511724
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://ebtypo.dmz1.zbw/10012586687
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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, … - In: Journal of marketing research 58 (2021) 5, pp. 827-844
Persistent link: https://ebtypo.dmz1.zbw/10012662056
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Informational and noninformational advertising content
Tsai, Yi-Lin; Honka, Elisabeth - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1030-1058
Persistent link: https://ebtypo.dmz1.zbw/10012796138
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://ebtypo.dmz1.zbw/10012802184
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Disclaimers in real estate print advertisements
Mogaji, Emmanuel - In: Designing and communicating experience, (pp. 91-103). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012648272
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Death in advertising : the last taboo?
Caulfield, Jane; Day, Michelle; Phillips, Barbara J. - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1073-1095
Persistent link: https://ebtypo.dmz1.zbw/10012650625
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94
Persistent link: https://ebtypo.dmz1.zbw/10012600964
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The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://ebtypo.dmz1.zbw/10012623628
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Social connectivity, media bias, and correlation neglect
Denter, Philipp; Dumav, Martin; Ginzburg, Boris - In: The economic journal : the journal of the Royal … 131 (2021) 637, pp. 2033-2057
Persistent link: https://ebtypo.dmz1.zbw/10012595177
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Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Mogaji, Emmanuel - 2021
Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...
Persistent link: https://ebtypo.dmz1.zbw/10013235996
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Relative Effectiveness of Print and Digital Advertising : A Memory Perspective
Venkatraman, Vinod - 2018
The exponential growth in digital media has raised questions about the relevance of printmedia in the overall marketing mix. In this study, we evaluate the relative effectiveness of printand digital media in advertising using a multi-methodological approach. Using eye-tracking...
Persistent link: https://ebtypo.dmz1.zbw/10012910584
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Nigerian Children Specimens As Resonance of Print Media Advertising : What For?
Dalamu, Taofeek - 2018
Children are not only precious in society; they are the future of any nation. These are assertions that sensitize this study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight advertisements oriented in the features of children were...
Persistent link: https://ebtypo.dmz1.zbw/10012913723
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Religiöses in der Werbung. Eine frame-semantische Analyse der christlichen Motive in Printwerbung unter Berücksichtigung von Text-Bild-Beziehungen
Sorokina, Ganna - 2018
Persistent link: https://ebtypo.dmz1.zbw/10011889551
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How news and its context drive risk and returns around the world
Calomiris, Charles W.; Mamaysky, Harry - 2018
Persistent link: https://ebtypo.dmz1.zbw/10011822969
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Advertising and media capture : the case of climate change
Beattie, Graham - In: Journal of public economics 188 (2020), pp. 1-17
Persistent link: https://ebtypo.dmz1.zbw/10012584692
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://ebtypo.dmz1.zbw/10012607276
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Advertising value and attitude to catalogs and store flyer ads among Croatian consumers : SEM approach
Dobrinić, Damir - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 129-146
Persistent link: https://ebtypo.dmz1.zbw/10012625539
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
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Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of advertising research 60 (2020) 4, pp. 426-438
Persistent link: https://ebtypo.dmz1.zbw/10012495772
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Media competition and news diets
Angelucci, Charles; Cagé, Julia; Sinkinson, Michael - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012214795
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://ebtypo.dmz1.zbw/10012237808
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://ebtypo.dmz1.zbw/10012252814
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
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Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele - In: Journal of advertising research 60 (2020) 1, pp. 28-37
Persistent link: https://ebtypo.dmz1.zbw/10012293493
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A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://ebtypo.dmz1.zbw/10012293497
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The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385
Persistent link: https://ebtypo.dmz1.zbw/10012288675
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