Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...

Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by the neural theory of language, the authors theorize that branded AR content can...

Background: Despite the resurgence of interest in augmented reality (AR) due to Industry 4.0 and its ability to resolve several challenges faced by current business models, comprehensive research examining the capabilities of AR in supply chain management (SCM) and logistics remains limited....

Agritourism merges agricultural activities with tourism, offering visitors immersive and educational experiences. While augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism. This study explores the integration of a...

Zusammenfassung Die vorliegende Arbeit beschreibt eine Infrastruktur zur Virtualisierung des Handwerks. Gemeinsam mit Anwendern aus den Bereichen Sanitär, Heizung, Klima, Elektrik und Maler- und Lackierarbeiten wurden Anforderungen und Ziele eruiert. Ziel des hier beschriebenen...

This study collected literature on augmented reality (AR) from academic and patent databases to plot the historic development trajectory of AR and forecast its future research and development trends. A total of 3193 and 13,629 papers were collected from academic and patent databases,...

Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying...

Context: This study investigates the perspective of vocational educators on the possibility of adopting augmented reality (AR) and hypervideo (HV) technologies to support their teaching practice. Vocational education and training (VET) is particularly concerned with the learning of resources...

Augmented reality (AR) integrates virtual content into a consumer's perception of the real world. While academic interest in AR is growing, most prior research has focused on consumer evaluations of AR content and neglected the physical context in which AR content is consumed. Addressing this...

Augmented reality (AR) enables consumers to project product holograms into their surrounding real‐world context in real time using their mobile devices. Although AR may improve online consumers' product evaluation, AR‐deploying retailers give up control over the context in which their...

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

In recent decades, engineering manufacturers have increasingly adopted servitization strategies, making efficient maintenance service delivery a key corporate activity for revenue growth and profitability. Recently, augmented reality remote maintenance (ARRM) has become available and promises...

Virtuelle und Augmented Reality (VR/AR) sind als innovative Technologien vielseitig einsetzbar. Sowohl im Online-, aber auch im stationären Handel sind schon etliche innovative immersive Anwendungen entstanden, die neue kognitive und affektive Interaktions- und Informationsmöglichkeiten...

Extended-Reality-Technologien (XR-Technologien) haben in den vergangenen Jahren einen erheblichen technologischen Fortschritt erfahren. In der Arbeitswelt wird ihre Implementierung mit zahlreichen Vorteilen, wie z. B. Produktivitätssteigerungen, geringeren Kosten und verbessertem Lernen...

Innovative Wearable-Technologien haben sich in Form von Smart Glasses (dt.: Datenbrillen) für eine anwender- und prozessorientierte Bereitstellung von Informationen mit einem hohen betrieblichen Nutzen für lagerlogistische Prozesse etabliert. Durch die Verarbeitung von Detailinformationen in...

Augmented Reality is a technology that is commonly used by businesses to market their products. The technology allows customers to test products online in order to deliver a more enjoyable purchasing experience. The study is aimed at investigating the impact of vividness and perceived...

Mountain glaciers are considered great reservoirs of water, and their importance lies in the fact that many of our ecosystems and numerous communities depend on them; Peru has one of the largest extensions of Andean snow-capped mountains, which have been affected by the decline in their glacier...

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

Key stakeholders across different industries with competing visions, motivations and technology bets are investing significant financial resources in developing the building blocks of the metaverse. The purpose of this opinion piece aimed primarily at practitioners is to explore the key...