Search Results - subject_exact:"Augmented reality"

Digitalisierung für eine besucherorientierte Innenstadt

Küffmann, Karin; Meickmann, Lena; Veith, Tobias - 2025

Zwischenergebnis des ARIZON Forschungsprojektes - Gedanken über eine Weiterentwicklung der multifunktionalen Innenstadt, ihrer Informationsströme und -aktivitäten, um Besucher anzusprechen. Onlineplattformen haben mithilfe digitaler Technologien Kundenvorlieben, -historien und -profile...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415736

Augmented reality experiences : consumer-centered augmented reality framework and research agenda

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Psychology & marketing 42 (2025) 2, pp. 634-650

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373148

Bridging the intention-behavior-gap through digitalized information (?) : two laboratory experiments in the textile industry

Brand, Benedikt - In: Journal of retailing and consumer services 84 (2025), pp. 1-10

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441316

Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality

Rumokoy, Farlane S.; Frank, Björn - In: Journal of retailing and consumer services 84 (2025), pp. 1-11

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441337

The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality

Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - In: Journal of retailing and consumer services 86 (2025), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441888

A prospective vision of the evolution of immersive technologies : towards a definition of metaverse

Benaben, Frederick; Congès, Aurélie; Fertier, Audrey - In: Technovation : an international journal of technical … 140 (2025), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443979

Consumer emotions and personality traits in augmented reality

Soon, Pei-Shan; Lim, Weng Marc - In: Journal of consumer behaviour 24 (2025) 5, pp. 2214-2250

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457484

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434

Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow

Lavoye, Virginie; Petit, Olivia; Tarkiainen, Anssi; … - In: Journal of business research : JBR 196 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432422

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - In: Psychology & marketing 42 (2025) 11, pp. 2748-2766

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464212

Fostering consumer engagement with sustainability marketing using augmented reality (SMART) : a climate change response

Nadeem, Waqar; Ashraf, Abdul R.; Kumar, Vikas - In: Journal of business research : JBR 192 (2025), pp. 1-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422421

Holistic augmented reality brand equity (HARBE) model : building customer-based brand equity through augmented reality

Lambrecht, Anja; Baumgarth, Carsten; Henseler, Jörg - In: The journal of brand management : an international journal 32 (2025) 4, pp. 298-314

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486092

Einblicke in nutzerzentrierte Entwicklungsprozesse von KI-basierten Augmented Reality (AR) Visualisierungen im Operationssaal : Projekt Karvimio

Fitzner, Elena; Enste, Peter - 2025

Technologische Entwicklungen ermöglichen neue Konzepte für den intelligenten Operationssaal, der Patient:innensicherheit und Effektivität chirurgischer Eingriffe verbessern soll. Das KARVIMIO-Unterstützungssystem stellt erste Entwicklungsschritte für KI-basierte AR-Visualisierungen von...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515768

Einblicke in nutzerzentrierte Entwicklungsprozesse von KI-basierten Augmented Reality (AR) Visualisierungen im Operationssaal: Projekt Karvimio

Fitzner, Elena; Enste, Peter - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015520132

Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb

Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374

Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528814

Mobile Assistenzsysteme in der Intralogistikplanung der Automobilindustrie - Gestaltung, Nutzen und Akzeptanz Augmented Reality-basierter Mensch-Maschine-Schnittstellen

Hafner, Anke - 2022

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015200787

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; … - In: Psychology & Marketing 41 (2024) 4, pp. 819-837

Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by the neural theory of language, the authors theorize that branded AR content can...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524999

Minerva Potenziale und Produktvision

Gutzmann, Jan Christoph; Dossena, Gian Luca; Weber, Verena - In: HMD Praxis der Wirtschaftsinformatik 61 (2024) 6, pp. 1490-1504

Die vorliegende Arbeit beschreibt eine Infrastruktur zur Virtualisierung des Handwerks. Gemeinsam mit Anwendern aus den Bereichen Sanitär, Heizung, Klima, Elektrik und Maler- und Lackierarbeiten wurden Anforderungen und Ziele eruiert. Ziel des hier beschriebenen Virtualisierungskonzepts ist die...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395256

Quality methods in virtual and augmented reality with a focus on education: a systematic literature review

Karcher, Amelie; Arnold, Dominik; Kuhlenkötter, Bernd - In: Management Review Quarterly 75 (2024) 2, pp. 1111-1142

With the goal of developing a unified approach for implementation of training for quality methods—with the help of innovative assistance systems—the current state of research is determined within the scope of this work. These quality methods include Quality Management Systems such as Lean...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015437752

Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

Gahlot, Prasun; Suryavanshi, Komal; Gandhi, Aradhana - In: Cogent Business & Management 11 (2024) 1, pp. 1-19

The study examines the impact of Augmented Reality (AR) attributes on customer experience and purchase intention in the retail industry. The study employs a theoretical framework rooted in the Technology Acceptance Model and Stimulus-organism-response Theory, investigating the influence of AR...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457390

Use of XR to revitalize and activate shop windows

Kueffmann, Karin - 2024

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480450

Revolutionizing decision-making : how retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

Gahlot, Prasun; Suryavanshi, Komal; Gandhi, Aradhana Vikas - In: Cogent business & management 11 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450527

Analysing the influence of augmented reality on organization performance via supply and logistics value chain functions : a hybrid ANN-PLS model assessment in the Gulf Cooperation Council region

Aburayya, Ahmad - In: Logistics 8 (2024) 4, pp. 1-20

Background: Despite the resurgence of interest in augmented reality (AR) due to Industry 4.0 and its ability to resolve several challenges faced by current business models, comprehensive research examining the capabilities of AR in supply chain management (SCM) and logistics remains limited....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188508

Applying virtual reality and augmented reality to the tourism experience : a comparative literature review

Bretos, María A.; Ibáñez-Sánchez, Sergio; Orús, Carlos - In: Spanish journal of marketing 28 (2024) 3, pp. 287-309

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190342

Minerva Potenziale und Produktvision

Gutzmann, Jan Christoph; Dossena, Gian Luca; Weber, Verena - In: HMD : Praxis der Wirtschaftsinformatik 61 (2024) 6, pp. 1490-1504

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196730

Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 97-117

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152962

Enhancing visitor experiences and economic outcomes through gamified AR : the impact of a Location-Based Augmented Reality Game in agritourism

Kannattha Chaisriya; Patibut Preeyawongsakul; Gilbert, … - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-10

Agritourism merges agricultural activities with tourism, offering visitors immersive and educational experiences. While augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism. This study explores the integration of a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015185185

Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations

Manurung, John Sihar - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 603-617

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887

MetaMoney : exploring the intersection of financial systems and virtual worlds

Kumar, Satish; Sureka, Riya; Lucey, Brian M.; Dowling, … - In: Research in international business and finance 68 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014451854

A systematic review of virtual reality in tourism and hospitality : the known and the paths to follow

Calisto, Maria de Lurdes; Sarkar, Soumodip - In: International journal of hospitality management 116 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457822

Augmented and virtual reality in hotels : impact on tourist satisfaction and intention to stay and return

Lim, Weng Marc; Jasim, K. Mohamed; Das, Madhumita - In: International journal of hospitality management 116 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457823

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - In: HMD : Praxis der Wirtschaftsinformatik 61 (2024) 5, pp. 1317-1327

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079921

Towards a theoretical framework for augmented reality marketing : a means-end chain perspective on retailing

Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, … - In: Information & management : the international journal of … 61 (2024) 2, pp. 1-18

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079948

Unlocking the potential of AI : enhancing consumer engagement in the beauty and cosmetic product purchases

Chakraborty, Debarun; Polisetty, Aruna; Sowmya G; Rana, … - In: Journal of retailing and consumer services 79 (2024), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098706

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991

The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529992

Augmented and virtual reality in managing B2B customer experiences

Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555788

I can find the right product with AR! : the mediation effects of shopper engagement on intent to purchase beauty products

Recalde, Daniella; Jai, Tunmin Catherine; Jones, Robert Paul - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095110

Unmanned Aerial Vehicle (UAV) path planning and control assisted by Augmented Reality (AR) : the case of indoor drones

Mourtzis, Dimitris; Angelopoulos, John; Panopoulos, Nikos - In: International journal of production research 62 (2024) 9, pp. 3361-3382

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547019

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505232

Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements

Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071676

Identification of technology diffusion by citation and main paths analysis : the possibility of measuring open innovation

Su, Wei-Hao; Chen, Kai-Ying; Lu, Louis Y. Y.; Huang, Ya-Chi - In: Journal of open innovation : technology, market, and … 7 (2021) 1/104, pp. 1-22

This study collected literature on augmented reality (AR) from academic and patent databases to plot the historic development trajectory of AR and forecast its future research and development trends. A total of 3193 and 13,629 papers were collected from academic and patent databases,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012493104

Development of an augmented reality remote maintenance adoption model through qualitative analysis of success factors

Müller, Maike; Stegelmeyer, Dirk; Mishra, Rakesh - In: Operations Management Research 16 (2023) 3, pp. 1490-1519

In recent decades, engineering manufacturers have increasingly adopted servitization strategies, making efficient maintenance service delivery a key corporate activity for revenue growth and profitability. Recently, augmented reality remote maintenance (ARRM) has become available and promises...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015166096

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - In: HMD Praxis der Wirtschaftsinformatik 61 (2023) 5, pp. 1317-1327

Virtuelle und Augmented Reality (VR/AR) sind als innovative Technologien vielseitig einsetzbar. Sowohl im Online-, aber auch im stationären Handel sind schon etliche innovative immersive Anwendungen entstanden, die neue kognitive und affektive Interaktions- und Informationsmöglichkeiten...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015166237

Das Extended-Reality-Canvas – Wie können Unternehmen XR-Projekte erfolgreich implementieren?

Pöhler, Ludger; Belda, Fabian; Teuteberg, Frank - In: HMD Praxis der Wirtschaftsinformatik 60 (2023) 3, pp. 754-773

Extended-Reality-Technologien (XR-Technologien) haben in den vergangenen Jahren einen erheblichen technologischen Fortschritt erfahren. In der Arbeitswelt wird ihre Implementierung mit zahlreichen Vorteilen, wie z. B. Produktivitätssteigerungen, geringeren Kosten und verbessertem Lernen...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015166341

Freight Fleet Glasses – Augmented Reality Einsatz zur Unterstützung eines automatisierten und vernetzten Flottenmanagements

Heinbach, Christoph; Dreesbach, Tobias; Thomas, Oliver - In: HMD Praxis der Wirtschaftsinformatik 60 (2023) 1, pp. 89-109

Innovative Wearable-Technologien haben sich in Form von Smart Glasses (dt.: Datenbrillen) für eine anwender- und prozessorientierte Bereitstellung von Informationen mit einem hohen betrieblichen Nutzen für lagerlogistische Prozesse etabliert. Durch die Verarbeitung von Detailinformationen in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178302

Magic mirror on the wall: Cross-buying at the point of sale

Schultz, Carsten D.; Gorlas, Björn - In: Electronic Commerce Research 23 (2023) 3, pp. 1677-1700

Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198565

The influence of augmented reality on E-commerce: A case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent Business & Management 10 (2023) 2, pp. 1-20

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527530

Could vocational education benefit from augmented reality and hypervideo technologies? An exploratory interview study

Candido, Vito; Raemy, Patric; Amenduni, Francesca; … - In: International Journal for Research in Vocational … 10 (2023) 2, pp. 138-167

Context: This study investigates the perspective of vocational educators on the possibility of adopting augmented reality (AR) and hypervideo (HV) technologies to support their teaching practice. Vocational education and training (VET) is particularly concerned with the learning of resources...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014316042

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - In: HMD Praxis der Wirtschaftsinformatik 61 (2023) 5, pp. 1317-1327

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015407601