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  • Search: subject_exact:"B-to-B-Marketing"
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Year of publication
Subject
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B-to-B-Marketing 3,135 Business-to-business marketing 3,132 Lieferantenmanagement 1,337 Supplier relationship management 1,337 Relationship marketing 685 Beziehungsmarketing 683 Business-to-Business-Marketing 517 Marketingmanagement 416 Marketing management 404 Deutschland 338 Germany 330 Theory 320 Theorie 319 E-Business 316 E-business 316 Verkauf 245 Brand management 239 Markenführung 239 Selling 238 Salespeople 226 Verkaufspersonal 226 Marketing 217 Consumer behaviour 175 Konsumentenverhalten 175 Business network 169 Unternehmensnetzwerk 169 Social Web 158 Social web 158 Bundling strategy 149 Leistungsbündel 149 Online-Marketing 146 Value creation 141 Betriebliche Wertschöpfung 140 Customer satisfaction 136 Kundenzufriedenheit 136 Customer value 135 Kundenwert 135 Internet marketing 134 B2B 131 USA 130
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Online availability
All
Undetermined 1,026 Free 205
Type of publication
All
Article 2,208 Book / Working Paper 1,231 Journal 7
Type of publication (narrower categories)
All
Article in journal 1,749 Aufsatz in Zeitschrift 1,749 Aufsatz im Buch 467 Book section 467 Hochschulschrift 376 Thesis 314 Graue Literatur 154 Non-commercial literature 154 Case study 133 Fallstudie 133 Collection of articles of several authors 118 Sammelwerk 118 Bibliografie enthalten 94 Bibliography included 94 Working Paper 63 Arbeitspapier 62 Lehrbuch 55 Aufsatzsammlung 44 Textbook 44 Dissertation u.a. Prüfungsschriften 39 Ratgeber 32 Guidebook 28 Commentary 16 Kommentar 16 Conference paper 15 Handbook 15 Handbuch 15 Konferenzbeitrag 15 Konferenzschrift 13 Collection of articles written by one author 11 Sammlung 11 Conference proceedings 9 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Fallstudiensammlung 4 Interview 4 Forschungsbericht 3 Glossar enthalten 3
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Language
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English 2,419 German 1,007 Undetermined 19 French 5 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 52 Backhaus, Klaus 33 Homburg, Christian 21 Johnston, Wesley J. 21 Naudé, Peter 20 Henneberg, Stephan 19 Geiger, Ingmar 17 Lindgreen, Adam 17 Baumgarth, Carsten 16 Sharma, Arun 16 Voeth, Markus 16 Hinterhuber, Andreas 15 Jacob, Frank 15 Kowalkowski, Christian 15 Svensson, Göran 15 Woodside, Arch G. 14 Lilien, Gary L. 13 Pepels, Werner 13 Plinke, Wulff 13 Schmitz, Christian 13 Ulaga, Wolfgang 13 Brennan, Ross 12 Cova, Bernard 12 Grewal, Rajdeep 12 Pförtsch, Waldemar A. 12 Weiber, Rolf 12 Di Benedetto, C. Anthony 11 Ellis, Nick 11 Hofmaier, Richard 11 Keränen, Joona 11 Terho, Harri 11 Agnihotri, Raj 10 Ivens, Björn Sven 10 La Rocca, Antonella 10 LaPlaca, Peter J. 10 Snehota, Ivan 10 Ahearne, Michael 9 Belz, Christian 9 Christodoulides, George 9 Corsaro, Daniela 9
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Institution
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Springer Fachmedien Wiesbaden 41 Springer Gabler <Firma> 7 Verlag Dr. Kovač 7 European Association for Industrial Marketing Research 3 American Marketing Association 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Wiley-VCH 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Cross Cultural Business Conference <2014, Steyr> 1 De Gruyter Oldenbourg 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Econ-Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich-Schmidt-Verlag <Berlin> 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Fraunhofer-Gesellschaft 1 Fördergesellschaft Marketing an der Universität Augsburg 1 German American Conference on Industrial Marketing <1984, Mainz> 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 536 The journal of business & industrial marketing 207 Journal of business-to-business marketing 123 Journal of business research : JBR 85 Handbook on business-to-business marketing 35 Journal of marketing 32 Springer eBook Collection 32 SpringerLink / Bücher 30 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 26 Gabler Edition Wissenschaft 21 Springer eBook Collection / Business and Economics 21 The journal of personal selling & sales management : JPSSM 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Journal of the Academy of Marketing Science 17 Marketing intelligence & planning 16 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 European journal of marketing : EJM 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 14 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 14 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of strategic marketing 12 essentials 12 Business-to-Business-Marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 11 Psychology & marketing 10 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 10 The service industries journal 10 Advances in business marketing and purchasing 9 B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten 9 Brand the Future : systematische Markenentwicklung im B2B 9
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Source
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ECONIS (ZBW) 3,298 USB Cologne (EcoSocSci) 144 EconStor 2 OLC EcoSci 1 RePEc 1
Showing 1 - 50 of 3,446
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://ebtypo.dmz1.zbw/10013539269
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The study on digital marketing influences on sales for B2B start-ups in South Asia
Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
Persistent link: https://ebtypo.dmz1.zbw/10012801899
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Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi; Ashok, Mona; Tan, Yin Leng - In: The service industries journal 42 (2022) 3/4, pp. 178-205
Persistent link: https://ebtypo.dmz1.zbw/10013167417
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Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus; Voeth, Markus - In: Journal of business economics : JBE 92 (2022) 2, pp. 163-196
Persistent link: https://ebtypo.dmz1.zbw/10013187195
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Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara - In: Journal of business-to-business marketing 29 (2022) 2, pp. 99-118
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Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland; Alavi, Sascha; Habel, Johannes; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 689-712
Persistent link: https://ebtypo.dmz1.zbw/10013389228
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
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Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context : a buyer and seller perspective
Jyh-Liang, Guan; Lee, Tzong-ru; Roberts-Lombard, Mornay; … - In: South African journal of business management 53 (2022) 1, pp. 1-12
Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller's and a purchaser's perspective. Design/methodology/approach: Purchase and sales managers working for Taiwanese...
Persistent link: https://ebtypo.dmz1.zbw/10013348508
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Organisational and environmental indicators of B2B sellers' sales performance in services firms
Rodríguez, Rocío; Roberts-Lombard, Mornay; Høgevold, … - In: European business review 34 (2022) 4, pp. 578-602
Persistent link: https://ebtypo.dmz1.zbw/10013412243
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Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara; Koponen, Jonna; Nickell, David - In: Nordic journal of business : NJB 71 (2022) 1, pp. 5-25
Persistent link: https://ebtypo.dmz1.zbw/10013327278
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The impact of social capital and transaction efficacy on salesperson performance
Mallapragada, Girish; Gupta, Aditya; Josephson, Brett - In: Production and operations management : the flagship … 31 (2022) 9, pp. 3525-3542
Persistent link: https://ebtypo.dmz1.zbw/10013419341
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The new times of social media marketing in the B2B framework
Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is...
Persistent link: https://ebtypo.dmz1.zbw/10013455595
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Sources of information about suppliers used in purchasing processes on the B2B market
Urbaniak, Maciej; Cyplik, Piotr - In: European research studies 25 (2022) 2B, pp. 126-137
Persistent link: https://ebtypo.dmz1.zbw/10013532094
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Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105
Persistent link: https://ebtypo.dmz1.zbw/10013538916
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Building a warm and competent B2B brand personality
Aagerup, Ulf; Andersson, Svante; Awuah, Gabriel B. - In: European journal of marketing 56 (2022) 13, pp. 167-193
Persistent link: https://ebtypo.dmz1.zbw/10013502342
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Development of long-term B2B customer relationships : the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina; Julkunen, Saara Maria - In: European journal of marketing 56 (2022) 13, pp. 194-235
Persistent link: https://ebtypo.dmz1.zbw/10013502345
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Industrial relationships : branding and purchasing decisions in the pumps market
Faganel, Armand; Abramič, Bor; Bratina, Danijel - In: Management : journal of contemporary management issues 27 (2022) 2, pp. 205-220
Persistent link: https://ebtypo.dmz1.zbw/10013502553
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://ebtypo.dmz1.zbw/10013491039
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Building Brand Value in Business Markets
Chitturi, Pallavi; Mudambi, Susan M. - 2022
Academic research and business practice offer multiple strategies to increase perceived value and avoid competing on price. We develop a conceptualization of the strategic choices for building brand value in business-to-business (B2B) markets. This includes the decision regarding the source of...
Persistent link: https://ebtypo.dmz1.zbw/10013404728
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The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia
Hawaldar, Iqbal Thonse; Ullal, Mithun S; Sarea, Adel; … - 2022
South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
Persistent link: https://ebtypo.dmz1.zbw/10013307803
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The Impact of E-Procurement Practices on Supply Chain Performance : A Case of B2B Procurement in Pakistani Industry
Faheem, Muhammad; Siddiqui, Danish Ahmed - 2022
The purpose of the present research is the study of the association amidst the practices of electronic procurement and its impact on supply chain performance. We analyzed four prime practices of e-procurement that known as electronic design, electronic sourcing, electronic negotiation, and...
Persistent link: https://ebtypo.dmz1.zbw/10013290017
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What Type of Digital Advertising is Most Effective for B2B Prospecting? The Case of IT Decision-Makers
Neumann, Nico; Tucker, Catherine E.; Subramanyam, Kumar; … - 2022
Business-to-business (B2B) marketers face the challenge of how to communicate best with decision-makers in a firm. For example, firms selling software and IT need to identify IT decision-makers (ITDM) within a firm. The modern digital environment in theory allows B2B marketers to target such...
Persistent link: https://ebtypo.dmz1.zbw/10013288791
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Leveraging Value Creation to Drive the Growth of B2B Platforms
Anderson, Edward G.; Lopez, Jose; Parker, Geoffrey - 2022
Platforms are ubiquitous, and their adoption is on the rise in the business to business (B2B) world. However, economic theory characterizing the drivers their adoption has lagged. In the few cases where B2B platforms have been explicitly examined, it is often assumed that they can be understood...
Persistent link: https://ebtypo.dmz1.zbw/10013312430
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B2B networking, renewable energy, and sustainability
Askarany, Davood; Yazdifar, Hassan; Dow, Kevin - In: Journal of risk and financial management : JRFM 14 (2021) 7, pp. 1-13
While the benefits and advantages of using renewable energies are remarkable, and their prices have been decreasing dramatically and are expected to fall further, the diffusion and adoption of renewable energies still lag fossil energies. This paper improves our understanding regarding the role...
Persistent link: https://ebtypo.dmz1.zbw/10012622435
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B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils; Rodríguez, Rocío; Svensson, Göran; … - In: Journal of business-to-business marketing 28 (2021) 3, pp. 265-281
Persistent link: https://ebtypo.dmz1.zbw/10012802187
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The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1550-1572
Persistent link: https://ebtypo.dmz1.zbw/10012802290
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Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas; Snelgrove, Todd C.; Stensson, Bo-Inge - In: Journal of revenue and pricing management 20 (2021) 4, pp. 403-409
Persistent link: https://ebtypo.dmz1.zbw/10012601012
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Countering commoditization through innovation : challenges for European B2B companies
Goffin, Keith; Beznosov, Aleksei; Seiler, Matthias - In: Research-technology management 64 (2021) 4, pp. 20-28
Persistent link: https://ebtypo.dmz1.zbw/10012607621
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Performance in B2B sales : an explanation of how channel management and communication influence a firm's performance
Maier, Günther - In: Naše gospodarstvo : NG 67 (2021) 3, pp. 38-48
Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical media and channel selection to create more information, but does this lead to a better performance of a firm? Research on the impact of different marketing channels in the industry...
Persistent link: https://ebtypo.dmz1.zbw/10012664721
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Reifegradmodell zur Digitalisierung und Industrie 4.0
Sames, Gerrit - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012519505
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Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context
Royo-Vela, Marcelo; Velasquez Serrano, Mariell - In: Administrative Sciences : open access journal 11 (2021) 1/20, pp. 1-13
The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...
Persistent link: https://ebtypo.dmz1.zbw/10012489374
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid; Sudhir, K. - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012807923
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Persönliche Motivation von EinkäuferInnen im Business-to-Business Umfeld : Autonomie, Kompetenz und soziale Eingebundenheit als Schlüsselfaktoren
Koch, Volker; Zunk, Bernd Markus - 2021
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Persistent link: https://ebtypo.dmz1.zbw/10013187638
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Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication
Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341
COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....
Persistent link: https://ebtypo.dmz1.zbw/10013256737
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The interplay between power structure and decision-making in supply chains : a systematic review
Nurhayati, Kartika; Rezaei, Jafar; Tavasszy, Lorant A. - In: Journal of supply chain management science : JSCMS 2 (2021) 3/4, pp. 85-114
This study provides a systematic review of the literature and a conceptual framework of the interplay between power structure and supply chain decision-making. This systematic review studies 281 research papers published in peer-reviewed journals between the year 1994-2020 and uses content...
Persistent link: https://ebtypo.dmz1.zbw/10013447649
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From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria - 2021
Persistent link: https://ebtypo.dmz1.zbw/10013439961
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Does Price Image Matter in B2B Market? Effect of Pricing Capability on Firms' Price Image, Customer Value and Business Performance
ranjan, piyush; NAYAK, JOGENDRA KUMAR - 2021
While a growing number of consumer market studies reveal that price image is strategically important for the retailers who own it, no study has explored the role of price image in the business market. The Resource-based view (RBV) framework is used to fill a gap in the extant literature by...
Persistent link: https://ebtypo.dmz1.zbw/10013225997
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The Relationship between Corporate Social Responsibility and Brand Equity within the Business-to-Business Service Sector
Smith, Madeline - 2021
This research study explored the relationship between corporate social responsibility (CSR) and brand equity, within business-to-business (B2B) group health insurance service firms. Since its inception as a business concept, CSR has been thought of as an exercise in being a good corporate...
Persistent link: https://ebtypo.dmz1.zbw/10013226409
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Itemized Pricing in B2B Bundles with Diminishing Reservation Prices and Loss Averse Customers
Raj, Ritwik; Karwan, Mark; Murray, Chase; Sun, Lei - 2021
This study, based on a real problem in the industrial gas business, examines product bundling under B2B relations with two unique customer behavioral characteristics: (i) customers' discount expectation on products increases with the magnitude of the business offered to the seller, and (ii) they...
Persistent link: https://ebtypo.dmz1.zbw/10013218068
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The B2B Networking, Renewable Energy and Sustainability
Askarany, Davood; Yazdifar, Hassan; Dow, Kevin - 2021
While the benefits and advantages of using renewable energies are remarkable, and their prices have been decreasing dramatically and are expected to fall further, the diffusion and adoption of renewable energies still lag behind fossil energies. This paper improves our understanding regarding...
Persistent link: https://ebtypo.dmz1.zbw/10013221371
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The Effect of Posted Prices on Auction Prices : An Empirical Investigation of a Multi-channel B2B Market
Truong, May; Gupta, Alok; Ketter, Wolfgang; van Heck, E. - 2021
Multi-channel sales strategies have become common due to the usage of advanced information technologies. Yet, how one trading mechanism can influence the outcome of another, especially in the B2B market, is largely underexplored. This paper investigates the effect of price and quantity...
Persistent link: https://ebtypo.dmz1.zbw/10013244578
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Brand Value Building and Management on B2B Markets
Majerova, Jana; Kubjatkova, Anna - 2021
The brand value building and management marketing strategy forms the immanent part of an optimally conceived competitive strategy of companies, regardless of whether they operate in consumer (B2C) or business-oriented (B2B) markets. In practice, however, there is often an interpretive confusion...
Persistent link: https://ebtypo.dmz1.zbw/10013247751
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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://ebtypo.dmz1.zbw/10013534254
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Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16
Persistent link: https://ebtypo.dmz1.zbw/10013534268
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Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://ebtypo.dmz1.zbw/10013534277
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The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla; Claro, Danny Pimentel; Germiniano, Renato - In: Journal of business research : JBR 154 (2023), pp. 1-19
Persistent link: https://ebtypo.dmz1.zbw/10013468754
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Impact of stereotype threat on sales anxiety
Amin, Mohammad Sakif; Arndt, Aaron D.; Tanner, Emily C. - In: Journal of business research : JBR 154 (2023), pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10013468969
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Business-to-business projects, task configuration, and innovation
Ghazimatin, Elham; Mooi, Erik; Heide, Jan B. - In: Journal of marketing research 60 (2023) 1, pp. 72-91
Persistent link: https://ebtypo.dmz1.zbw/10013474549
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Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh; Chatterjee, Swagato; Upadhyay, Amit - In: The journal of business & industrial marketing 38 (2023) 1, pp. 102-117
Persistent link: https://ebtypo.dmz1.zbw/10013539048
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Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie; Ben Abdelaziz, Fouad; Youssef, Meriem - In: The journal of business & industrial marketing 38 (2023) 1, pp. 188-207
Persistent link: https://ebtypo.dmz1.zbw/10013539057
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