Benoit, Sabine; Merfeld, Katrin; Tunn, Vivian S. C.; … - In: Journal of business research : JBR 191 (2025), pp. 1-13
The sharing economy (SE) has disrupted several sectors. Thus far, this has mainly occurred in consumer markets. Research has therefore focused on these sectors, leaving a research gap regarding the emergence of the SE in business-to-business (B2B) markets. We address this gap by first developing...