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Year of publication
Subject
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Markenname 186 Brand name 146 Brand management 107 Markenführung 106 Markenartikel 94 Brand 88 Consumer behaviour 81 Konsumentenverhalten 79 Markenimage 73 Brand image 72 brand name 39 Markenpolitik 35 Marketing 27 Werbung 23 Deutschland 21 Consumer preferences 17 Konsumentenpräferenzen 17 Germany 16 Marketing management 13 Marketingmanagement 13 Advertising effects 12 Werbewirkung 12 Linguistics 11 Linguistik 11 USA 10 Brand Name 9 Brand equity 9 Brand meaning 9 Designation of origin 9 France 9 Frankreich 9 Herkunftsbezeichnung 9 Verbraucherverhalten 9 Consumer goods industry 8 Konsumgüterindustrie 8 Language 8 Markenwert 8 Market structure 8 Marktstruktur 8 Advertising 7
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Online availability
All
Undetermined 85 Free 52 CC license 5
Type of publication
All
Book / Working Paper 158 Article 122 Journal 2
Subcategories
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Article in journal 110 Working paper 18 Case study 11 Book section 10 Guidebook 7 Reference work 7 Proceedings 3 Textbook 3 Biography 1 Handbook 1 Literature review 1
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Language
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English 184 German 53 Undetermined 31 French 10 Lithuanian 4 Czech 1 Italian 1 Malay (macrolanguage) 1
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Author
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Bronnenberg, Bart J. 15 Dubé, Jean-Pierre 9 Lowrey, Tina M. 7 Sanders, Robert E. 6 Wheeler, Alina 6 Bourreau, Marc 4 Dubé, Jean-Pierre H. 4 Klink, Richard R. 4 Luna, David 4 Ringeisen, Petra 4 Samland, Bernd M. 4 Shrum, L. J. 4 Sun, Yutec 4 Verboven, Frank 4 Aaker, David A. 3 Collange, Véronique 3 Lötscher, Andreas 3 Murphy, John M. 3 Pathak, Abhishek 3 Pogacar, Ruth 3 Wu, Lan 3 Aimé, Isabelle 2 Athaide, Gerard A. 2 Barnert, Vera 2 Bertsatos, Georgios 2 Bonache, Adrien 2 Brandmeyer, Klaus 2 Bugdahl, Volker 2 Carnevale, Marina 2 Carpenter, Phil 2 Chouinard, Hayley H. 2 Copulsky, Jonathan R. 2 Diaconu, Laura 2 Drißner, Corinna 2 Dube, Jean-Pierre 2 Duduciuc, Alina 2 Fischer, Alexander 2 Friðrik Larsen 2 Fullerton, Thomas M. 2 Giannakopoulos, Nikolaos T. 2
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Institution
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Springer Fachmedien Wiesbaden 3 Interbrand 2 Lehmanns Media GmbH 2 Lithuanian University of Agriculture 2 National Bureau of Economic Research 2 Agricultural and Applied Economics Association - AAEA 1 Christian-Albrechts-Universität zu Kiel 1 Department of Econometrics and Business Statistics, Monash Business School 1 European Society for Opinion and Marketing Research 1 Graduate School of International Relations, International University of Japan 1 HEC Paris (École des Hautes Études Commerciales) 1 Handelshochschule Leipzig 1 Harvard Graduate School of Business Administration 1 Haufe-Lexware GmbH & Co. KG 1 Heel Verlag 1 Keleti Károly Gazdasági Kar, Óbudai Egyetem 1 Mykolas Romeris University 1 Seminar on The Challenge of Branding Today and in the Future? <1992, Bruxelles> 1 Siauliai University 1 Springer Gabler <Firma> 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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The journal of product & brand management 9 SpringerLink / Bücher 8 Journal of Product & Brand Management 6 Marketing letters : a journal of research in marketing 5 Journal of business research : JBR 4 Nepalese journal of economics : a publication of Uniglobe College 4 Discussion paper / Centre for Economic Policy Research 3 Journal of international consumer marketing 3 The journal of brand management : an international journal 3 CES Working Papers 2 Discussion paper series / Centre for Economic Policy Research / Industrial organization 2 Innovatives Markenmanagement 2 Institut Finanzen und Steuern : ifst 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of global marketing 2 KASBIT Journal of Management & Social Science 2 NBER Working Paper 2 NBER working paper series 2 Psychology & marketing 2 Research papers from the Chair of Marketing 2 Springer eBook Collection / Business and Management 2 Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche 2 Working paper / National Bureau of Economic Research, Inc. 2 Working paper series / Ipag Business School : working paper 2 1999 Annual meeting, August 8-11, Nashville, TN 1 Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE) 1 African journal of business & economic research : AJBER 1 American economic review 1 Ancrages culturels dans un monde en mutation 1 Annual review of economics 1 Asia marketing journal 1 Asian journal of accounting & governance 1 Australasian marketing journal 1 Auto-Bild / wissen 1 Cambridge studies in the emergence of global enterprise 1 Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions 1 Corporate governance : an international review 1 Critical perspectives in South Asian history 1 Discussion paper series / Centre for Economic Policy Research 1 Discussion paper series : discussion paper 1
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Source
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ECONIS (ZBW) 201 USB Cologne (EcoSocSci) 43 RePEc 19 Other ZBW resources 8 BASE 7 EconStor 4
Showing 1 - 50 of 236
 
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Estimating the fundamental value of sports clubs and stadia: Application to Panathinaikos FC and Leoforos
Bertsatos, Georgios; Sapountzoglou, Gerassimos - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466256
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Estimating the fundamental value of sports clubs and stadia : application to Panathinaikos FC and Leoforos
Bertsatos, Georgios; Sapountzoglou, Gerassimos - 2025
We propose a fundamental valuation model for sports clubs and stadia using discounted (adjusted) revenues. We argue that a sports club is a "quasi firm" that aims to balance budgets, achieve an efficient allocation of financial resources, and maximize revenues. Under this objective the sports...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441794
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Warum heißt die Marke so? : 100 spannende Storys, harte Facts und interessante Insights rund um bekannte Markennamen
Samland, Bernd M. - 2024
"Täglich sind wir von Marken umgeben. Überall begegnen uns im Alltag Logos, Slogans und Produkte, die wir sofort in Verbindung mit den dazugehörigen Marken bringen. Aber warum heißt die Marke eigentlich so? Hast du dich das auch schon einmal gefragt? Dann begib dich auf Spurensuche und...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514830
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El nombre de los hoteles españoles : un análisis del naming de los hoteles en Benidorm y Alicante
Olivares-Delgado, Fernando; Rodríguez-Valero, Daniel; … - 2024
The importance of branding in tourism and hospitality has been the subject of study by the scientific community. However, there is little specific work on brand names in this sector. It is necessary to delve deeper into the predominant naming criteria in the names of hotels and other types of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015046354
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525632
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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke; Pathak, Abhishek - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338329
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More cost-sharing, less cost? : evidence on reference price drugs
Herr, Annika; Stühmeier, Torben; Wenzel, Tobias - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014266816
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Scripting the meaning : the influence of brand name script on brand meaning and brand attitude
Roshchupkina, Olga; Kang, Gi-Du - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014384072
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - 2023
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295446
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Nomen est omen? : die Auswirkungen von Namensänderungen europäischer Fonds zur Bewerbung nachhaltiger Aspekte
Kick, Andreas; Fischer, Felix - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375036
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More the merrier : effects of plural brand names on perceived entitativity and brand attitude
Gupta, Tanvi; Chen, Shirley; Mohanty, Smaraki - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358352
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The translation aesthetics of brand names and their effect on bilingual consumers' engagement with luxury hotels
Zhang, Yang; Chen, Cheng-Yuan; Liu, Si-Fan; Li, Zhi-Xuan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358873
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Signals, information, and the value of college names
Eble, Alex; Hu, Feng - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395246
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How do marketing practices impact price premium of co-branded sportswear? : the moderating effect of product category fit and partner brand name
Lu, Cheng; Zhang, Yiyun; Chen, Ziye; Sang, Zhencong; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614753
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How gender suggestive tourism brands influence consumers' purchase intention
Liu, Honglei; Liu, Lanqiao; Zhang, Xiaorong; Xu, Daoming - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550133
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Jacquet : une histoire française du pain : 140 ans entre savoir-faire et innovation
Waks, Fabienne - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015575758
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Investor heterogeneity and the market for fund benchmarks : evidence from passive ETFs
Kostovetsky, Leonard; Warner, Jerold - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015558596
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Aggregate online brand name pharmacy price dynamics for the United States and Mexico
Fullerton, Thomas M.; Fullerton, Steven L. - 2022
Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical product prices in Mexico are noticeably lower than the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013201582
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Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - 2022
Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012938788
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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575023
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How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun; Jang, Ju Yeun; Kim, Do Yuon - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515037
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From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon; Jones, William J.; Baugh, Lee A. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014518825
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The influence of visual identity elements on the creation of a footwear brand in ghana
Kwarteng-Amaniampong, Emmanuel; Tait, Madéle; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015044960
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Determinants of consumer adoption of online air ticketing in Nepal
Pant, Kaushiki; Karki, Manisha Kumari; Gyawali, Safal; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581015
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012662144
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Persepsi klien terhadap hubungan antara ciri kualiti audit dan jenama firma audit
Nurul Nasyuha Hashim; Intan Maiza Abd. Rahman; Rahmat, … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012799459
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Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?
Graf, Erika; Franz, Catharina; Rugbarth, Matthias; … - 2021
Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012693357
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Dubé, Jean-Pierre; Bronnenberg, Bart J.; Sanders, … - 2020
We run in-store blind taste tests between a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the relative quality of the private labels...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014033361
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The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality
Haynes, Douglas E. - 2023
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013355415
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"Using the right words" : rebranding organizations through digital lexicographic information platforms
Leroyer, Patrick; Simonsen, Henrik Køhler - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014435296
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Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran; Parker, Jeffrey - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014458461
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304102
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Reputational damage and name changes : impact of financial crimes
Unsal, Omer - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014265606
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder; Kumar, Anil - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014312876
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Determinants of paying attention to the logos of online travel agencies
Godlewski, Grzegorz; Zalech, Mirosław - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014382460
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Consumer buying behavior toward 2PM noodles in Kathmandu Valley
Joshi, Binaya; Sah, Puja - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441951
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Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley
Khadka, Binita - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441953
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Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay; Kalro, Arti D.; Sharma, Dinesh - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014229045
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Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013407561
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Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie; Li, Shaobo; Ng, Sharon - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013349043
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The connotative meanings of sound symbolism in brand names : a conceptual framework
Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013365723
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Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David; Meser, Michael; Reinbacher, Philipp - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013393386
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo; Kim, Sanghee - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013393666
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The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran; Bayraktaroğlu, Ayşe Gül - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013500988
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013271486
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Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei; Williams, Christopher; Sutherland, Dylan; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013253528
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014294147
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012212454
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Sanders, … - 2018
Book / Working Paper
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2018
Book / Working Paper
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Bronnenberg, Bart J. - 2018
Book / Working Paper
Cover Image
Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Bronnenberg, Bart J. - 2018
Book / Working Paper
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2018
Book / Working Paper
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Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011915822
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Market Entry, Fighting Brands and Tacit Collusion : The Case of the French Mobile Telecommunications Market
Bourreau, Marc - 2018
Book / Working Paper
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Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2018
Book / Working Paper
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Názvy společností a jejich vliv na výkonnost firem
Hanousek, Jan; Jurajda, Štěpán - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011976765
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