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Year of publication
Subject
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Markenartikel 7,737 Brand 7,663 Brand management 4,905 Markenführung 4,901 Consumer behaviour 3,985 Konsumentenverhalten 3,984 Markenimage 3,077 Brand image 3,056 Beziehungsmarketing 1,155 Relationship marketing 1,155 Theorie 753 Theory 752 Handelsmarke 511 Store brand 500 Werbewirkung 485 USA 484 Deutschland 480 Advertising effects 477 Marketingmanagement 476 United States 475 Marketing management 471 Social Web 471 Social web 471 Brand loyalty 442 Germany 439 Markentreue 396 Online-Marketing 396 Internet marketing 394 Luxury goods 393 Luxusgüter 393 Feuer 391 Fire 390 Einzelhandel 376 Werbung 372 Retail trade 369 brand 367 Markenpolitik 346 Advertising 334 Marketing 309 Markenrecht 285
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Online availability
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Undetermined 2,733 Free 1,634
Type of publication
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Article 5,826 Book / Working Paper 2,858 Journal 27 Other 4
Type of publication (narrower categories)
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Article in journal 4,671 Aufsatz in Zeitschrift 4,671 Aufsatz im Buch 864 Book section 864 Graue Literatur 506 Non-commercial literature 506 Working Paper 378 Arbeitspapier 376 Hochschulschrift 371 Thesis 311 Collection of articles of several authors 140 Sammelwerk 140 Aufsatzsammlung 75 Bibliografie enthalten 75 Bibliography included 75 Case study 74 Fallstudie 74 Reprint 68 Conference paper 61 Konferenzbeitrag 61 Konferenzschrift 39 Dissertation u.a. Prüfungsschriften 37 Conference proceedings 24 Amtsdruckschrift 19 Government document 19 Collection of articles written by one author 15 Lehrbuch 15 Sammlung 15 Handbook 14 Handbuch 14 Textbook 13 Article 12 Company information 11 Firmeninformation 11 Ratgeber 11 Guidebook 10 Fallstudiensammlung 8 Mehrbändiges Werk 8 Multi-volume publication 8 Systematic review 8
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Language
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English 7,139 German 1,148 Undetermined 316 French 49 Lithuanian 20 Spanish 11 Italian 9 Polish 6 Portuguese 6 Indonesian 4 Romanian 4 Russian 4 Dutch 3 Danish 2 Kazakh 2 Slovenian 2 Serbian 2 Swedish 2 Arabic 1 Bulgarian 1 Finnish 1 Hungarian 1 Japanese 1 Slovak 1
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Author
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De Chernatony, Leslie 33 Sattler, Henrik 32 Keller, Kevin Lane 31 Burmann, Christoph 27 Esch, Franz-Rudolf 27 Fournier, Susan 26 Bruhn, Manfred 25 Baumgarth, Carsten 24 Dawes, John 24 Phau, Ian 24 Huber, Frank 23 Sarkar, Abhigyan 18 Melewar, T. C. 17 Romaniuk, Jenni 17 Bauer, Hans H. 16 Bronnenberg, Bart J. 16 Fetscherin, Marc 16 Hruschka, Harald 16 Diamantopoulos, Adamantios 15 Dubé, Jean-Pierre 15 Franses, Philip Hans 15 Kapferer, Jean-Noël 15 King, Stephen 15 Ko, Eunju 15 Meffert, Heribert 15 Steenkamp, Jan-Benedict E. M. 15 Ahlert, Dieter 14 Chintagunta, Pradeep K. 14 Loureiro, Sandra Maria Correia 14 Olbrich, Rainer 14 Sharp, Byron 14 Bang, Nguyen 13 Hildebrandt, Lutz 13 Japutra, Arnold 13 Rahman, Zillur 13 Sarkar, Juhi Gahlot 13 Gierl, Heribert 12 Herrmann, Andreas 12 Khan, Imran 12 Elliott, Richard 11
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Institution
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National Bureau of Economic Research 26 Université Paris-Dauphine (Paris IX) 25 Springer Fachmedien Wiesbaden 16 Gesellschaft zur Erforschung des Markenwesens 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 NetLibrary, Inc 7 Université Paris-Dauphine 7 Markenverband 6 Verlag Dr. Kovač 6 Information Resources Management Association 5 International Institute of Social and Economic Sciences 5 Lithuanian University of Agriculture 5 Siauliai University 5 Vytautas Magnus University 5 Europäische Kommission 4 Europäische Kommission / Generaldirektion Umwelt 4 Haufe-Lexware GmbH & Co. KG 4 ISM University of Management and Economics 4 Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X 3 Fördergesellschaft Marketing an der Universität Augsburg 3 HEC Paris (École des Hautes Études Commerciales) 3 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 3 ToKnowPress 3 Universitat Pompeu Fabra / Departament d'Economia i Empresa 3 AMACOM 2 Books on Demand GmbH <Norderstedt> 2 Center for Economic Research <Tilburg> 2 Centre for International Economic Studies 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 Europäische Kommission / Gemeinsame Forschungsstelle 2 Faculdade de Economia, Universidade do Porto 2 Fakulteta za Management, Univerza na Primorskem 2 Foreign Department of the Continental and Commercial Banks 2 Gesellschaft für Konsum-, Markt- und Absatzforschung 2 HAL 2 Harvard Graduate School of Business Administration 2 Helmut-Schmidt-Universität 2 Hochschule Offenburg 2 Institut de Préparation à l'Administration et à la Gestion (IPAG) 2
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Published in...
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The journal of brand management : an international journal 273 Journal of business research : JBR 268 The journal of product & brand management 188 Journal of retailing and consumer services 149 European journal of marketing : EJM 70 Psychology & marketing 67 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 63 SpringerLink / Bücher 61 Journal of marketing 43 Marketing letters : a journal of research in marketing 40 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 38 The journal of consumer marketing 38 Asia Pacific journal of marketing and logistics 36 Journal of advertising research 36 Journal of consumer research : JCR ; an interdisciplinary bimonthly 36 Journal of marketing communications 36 Journal of fashion marketing and management 35 Marketing : ZFP ; journal of research and management 34 Marketing intelligence & planning 34 International journal of hospitality management 32 International journal of market research : JMRS ; the journal of the Market Research Society 31 Journal of marketing management : MM 31 Business horizons 30 Industrial marketing management : the international journal for industrial and high-tech firms 30 Journal of international consumer marketing 30 International journal of advertising : the quarterly review of marketing communications 29 Journal of marketing management : JMM ; journal of the Academy of Marketing 29 Journal of promotion management : JPM 29 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 28 Journal of strategic marketing 28 Journal of the Academy of Marketing Science 28 NBER working paper series 28 Journal of retailing 26 Economics Papers from University Paris Dauphine 25 The IUP journal of brand management : IJBRM 25 Journal of promotion management : innovations in planning and applied research 23 European journal of operational research : EJOR 22 International journal of market research 22 Journal of international marketing 22 European journal of marketing 21
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Source
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ECONIS (ZBW) 8,163 RePEc 308 USB Cologne (EcoSocSci) 178 BASE 40 EconStor 16 Other ZBW resources 6 ArchiDok 4
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Showing 1 - 50 of 8,715
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
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Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118
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Brand positioning strategy in the competitive aspect
Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and...
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Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil
Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15
The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of...
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Information or persuasion in the mortgage market : the role of brand names
Carella, Agnese; Michelangeli, Valentina - 2021
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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna; Östberg, Jacob; Peñaloza, Lisa - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 762-785
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
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Behavior mediates the health effects of extreme wildfire smoke events
Heft-Neal, Sam; Gould, Carlos F.; Childs, Marissa; … - 2023
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Wildfire influence on recent US pollution trends
Burke, Marshall; Childs, Marissa L.; Cuesta, Brandon de la - 2023
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The Secret to Indomie's Success, Named the 8th World's Best-Selling Brand
Wunarso, Nelson - 2023
The company that produces instant noodles with the Indomie brand is one of the giants in the food industry in Indonesia. However, Indofood's history does not span just 20-30 years. The embryo of this company began almost half a century ago. At first, PT Indofood CBP Sukses Makmur Tbk., was a...
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Natural Disasters and Economic Performance : Evidence from the Slave Lake Wildfire
Kabore, Philippe; Rivers, Nicholas; Deri Armstrong, … - 2023
In May 2011, the municipality of Slave Lake, Alberta was hit by a devastating wildfire; the second costliest natural disaster in Canada at the time. All residents of Slave Lake, except firefighters and the police force, were forced to evacuate to nearby municipalities for at least a month. In...
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Trademark Ownfringement
Fromer, Jeanne C. - 2023
This was delivered as the Distinguished Visitor In Intellectual Property Lecture at the National University of Singapore Faculty of Law on January 9, 2023.In recent years, trademark owners have increasingly been acting very similarly to those they accuse of infringement or dilution of their...
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The Effect of Consumer Values, Brand Consciousness, and Behavioral Intentions on Luxury Fashion Apparel Consumption
Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023
This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of data collection method, and a correlational research in...
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Demand Prediction for Luxury Fashion Clothing : The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions
Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023
This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand for luxury fashion clothing products. The study was designed and conducted as a cross-sectional, quantitative research. Data collection was performed by a 5-point scale...
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Why Are Branded Goods So Expensive?
Kultti, Klaus; Pekkarinen, Teemu - 2023
We study the price competition between two firms that have to advertise to reach consumers. Advertising can be either informative or persuasive (branding); the latter increases consumers' willingness to pay. When both firms advertise informatively, the pricing is in mixed strategies, and the...
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The Influence of Big Data on Brand Management Decisions of a Brand
Mazikana, Anthony Tapiwa - 2023
The emergence of Big Data over the past few years has begun to change the landscape of business analytics in several ways, such as providing the ability to gather data for the entire or a substantial part of the population rather than a small sample, shifting from significance testing to...
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Effects of Forest Fire Smoke Deposition on Soil Physico-Chemical Properties and Bacterial Community
Zhu, Zhongpan; Ma, Yuanfan; Wang, Guangyu; Tigabu, Mulualem - 2023
The number of forest fires has increased globally, together with considerable smoke emission that significantly impacts the atmospheric environment and associated ecosystems. Most current studies have focused on the in situ effects of fire on the forest ecosystem. However, the mechanisms by...
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A Robust Optimisation Approach for the Placement of Wildland Fire Suppression Resources
Mendes, André Bergsten; Pereira e Alvelos, Filipe - 2023
This research devises an initial attack plan to combat wildfires that break out in wildland-urban interfaces. To be eligible for such a plan, the landscape must have been previously mapped and modelled concerning spatial and topographic data and fuel levels. Thus, when ignition occurs, one can...
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Differentiating on Diversity : How Disclosing Workforce Diversity Improves Brand Attitudes
Balakrishnan, Maya; Nam, Jimin; Buell, Ryan W. - 2023
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually report the...
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
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Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115
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California Wildfires, Property Damage, and Mortgage Repayment
Biswas, Siddhartha; Hossain, Mallick; Zink, David - 2023
This paper examines wildfires’ impact on mortgage repayment using novel data that combines property-level damages and mortgage performance data. We find that 90-day delinquencies were 4 percentage points higher and prepayments were 16 percentage points higher for properties that were damaged...
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How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust
Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213
A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...
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Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44
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"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European business review 35 (2023) 3, pp. 444-466
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Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon; Lee, Keun - In: Seoul journal of economics : SJE 36 (2023) 1, pp. 113-136
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Case Study on the Relationship between the Legitimacy of a Brand and the Loyalty of Its Customers
ghiasvand, Behnaz; Nourian, Atenaz; Moghadam, Mahnaz - 2023
One of the fundamental pillars of successful marketing strategies is a brand, which is an element that must be defined completely before it can be created or generated at all, and it must also be maintained effectively. Putting a tactical and eminent focus on the role that their brand plays in...
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Is Critical Infrastructure Safe from the Wildfires? A Case Study of Wildland-Industrial and -Urban Areas in South Korea
Park, Hyejeong; Nam, Kihun; Lim, Hyeongduk - 2023
Global climate change and warming and unplanned urbanization have resulted in industrial facilities and livelihoods encroaching on wildlands. Wildfire risks are increasing globally, and concerns about natural hazards triggering technological accidents (Natech) caused by wildfires in...
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Trademark Squatting
Sangsuvan, Kitsuron - 2023
Trademark squatting is a nightmare for brand owners and global business entities today. It is also increasing in many countries around the world. Generally, trademark squatting is an act of registering other people’s marks as their own by squatters in other countries in order to gain benefits...
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Natural disasters and economic performance : evidence from the Slave Lake wildfire
Kabore, Philippe; Rivers, Nicholas; Deri Armstrong, … - 2023
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A Study on Performance Evolution of Indian Eco-Friendly Cosmetic Brand : Mamaearth
V, Ashwini; Aithal, P. S. - 2023
Purpose: Mamaearth as a non-toxic personal care brand has kept its promises about goodness inside. It is a well-known brand with the mission of making the lives of mothers and pregnant moms look better and more attractive. The company’s products are safe, toxin-free, and of standard quality...
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Branding Corporate Criminals
Thomas, W. Robert (Will); Diamantis, Mihailis - 2023
Corporate punishment has a branding problem. Criminal sanctions should call out wrongdoing and condemn wrongdoers. In a world where generic corporate misconduct is a daily affair, conviction singles out truly contemptible practices from merely sharp, unproductive, or undesirable ones. In this...
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The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator
Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108
The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity endorsement strategy on these relationships. Exploratory and...
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Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin; Haryanto, Handrix Chris - In: Journal of Indonesian economy & business 38 (2023) 2, pp. 147-165
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California wildfires, property damage, and mortgage repayment
Biswas, Siddhartha; Hossain, Mallick; Zink, David - 2023
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
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Air pollution, smoky days and hours worked
Chan, H. Ron; Pelli, Martino; Vienne, Veronica - 2023
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How does organisational culture affect employees' perception of the brand in service industries?
Buttery, Maria; Johnson, Lester W.; Campbell, Gordon E. - In: Businesses 3 (2023) 1, pp. 52-66
Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees' perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a...
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European research on management and business economics 29 (2023) 2, pp. 1-18
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
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Revenue management in a refurbishing duopoly with cannibalization
Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - In: Journal of operations management 69 (2023) 2, pp. 246-260
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Batman forever? : the role of trademarks for reuse in the US comics industry
Kaiser, Franziska; Cuntz, Alexander; Peukert, Christian - 2023
We study how trademarks affect reuse of creative works in the comics industry. As a creative industry, the comics industry systematically relies on copyrights. But trademark protection can also be exploited to generate income from the reuse of comic characters or to strategically exclude others...
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization : an international … 62 (2023) 1, pp. 33-44
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Branding and retail strategy in the condensed milk trade : Borden and Nestlé in East Asia,1870-1929
DuBois, Thomas David - In: Business history 65 (2023) 5, pp. 902-919
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The effects of chatbots’ attributes on customer relationships with brands : PLS-SEM and importance–performance map analysis
Magno, Francesca; Dossena, Giovanna - In: The TQM journal : the international review of … 35 (2023) 5, pp. 1156-1169
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Emerging branding trends in the post-COVID world
Guerreiro, Manuela; Pereira, Luis Nobre - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115
Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold....
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Generics demand and price competition in pharmaceutical markets with heterogeneous consumers
Cavaliere, Alberto; Crea, Giovanni - 2023
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