Search Results - subject_exact:"Brand"

The role of a luxury brand for the professional competitiveness of Brazilian business women

Troccoli, Irene; Leite, Patricia; Altaf, Joyce - 2025

This qualitative article explores the significance of a luxury women's shirt brand in fostering the professional competitiveness of Brazilian Generation Y women. It does this by identifying the personal values that motivate women to wear these shirts, based on the Means-End Theory. This theory...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655187

Clothing brands' sustainability practices : a bibliometric approach

Hasan, Md Abu; Talukder, Saurav Chandra; Lakner, Zoltán; … - 2025

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435418

Models of brand equity : a systematic and critical review

Gutiérrez Gutiérrez, María Margarita; Perona Páez, … - 2024

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation based on the likelihood of purchasing a good, or service....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450509

Improving brand security through good brand risk management

Hai-Yen Thi Bui - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439441

Pricing climate risks : evidence from wildfires and municipal bonds

Woongchan, Jeon; Barrage, Lint; Walsh, Kieran - 2026

How are public finances affected by climate-driven wildfire risk changes? Using high-resolution meteorological forecasts, land use data, and US municipal bond spreads, we find that municipalities facing greater future wildfire exposure already incur higher borrowing costs: A one standard...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654869

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Pricing climate risks : evidence from wildfires and municipal bonds

Woongchan, Jeon; Barrage, Lint; Walsh, Kieran - 2025

Book / Working Paper

Pricing climate risks : evidence from wildfires and municipal bonds

Woongchan, Jeon; Barrage, Lint; Walsh, Kieran - 2024

Book / Working Paper

The labor demand implications of brand capital : evidence from trademark transactions

Arellano-Bover, Jaime; Bussotti, Carolina; Paradisi, Matteo - 2026

Brand capital - an intangible asset that differentiates a firm's products - has grown in recent decades, alongside the rise of intangible investments and the decline in the labor share. Trademarks are legal claims on brand capital and are actively traded across firms, providing a setting to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618912

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The labor demand implications of brand capital : evidence from trademark transactions

Arellano-Bover, Jaime; Bussotti, Carolina; Paradisi, Matteo - 2026

Book / Working Paper

From wildfire risk to resilience : the investment case for action : white paper

2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015608038

The effects of wildfire and distant air pollution on household financial well-being

An, Xudong; Gabriel, Stuart A.; Tzur-Ilan, Nitzan - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609890

Knowledge Note on Integrated Wildfire Risk Management in Europe : Understanding the Approach and Examples

2026

This knowledge note provides a short overview of IWFRM approaches and select examples of different initiatives and approaches. The objective is to provide a succinct summary that can inform initial research and discussions in countries that are looking to reform their system and identify...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613896

Revising the concept of a perceived brand globalness : beyond broad market reach

Jadach, Robert; Tłuczak, Agnieszka - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593552

The allure of foreignness : exploring the impact of foreign language labels and the mediating effects of consumer xenocentrism on consumer perceptions

Shehu, Erion; Vollmann, Ralf; Taban, Azin; Çera, Gentjan; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593554

Involvement as moderator between the antecedents and outcomes of brand avoidance

Mostert, Pierre; Steyn, Derik - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597336

Iceland - Towards an Integrated Wildfire Risk Management Diagnostic and Recommendations Report

2026

This report summarizes the results of a diagnostic review of wildfire risk and management capacity in Iceland, and includes technical recommendations that can guide policy discussions, decisions, and actions in the immediate/short term as well as the medium to long term. The review followed the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597521

Effect of consumer brand involvement on brand advocacy : a moderated mediation model

Cheung, Fung Yi Millissa; To, Wai Ming - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591586

Innovative Approaches to Forest Fire Management and Agricultural Transformation in Northern Thailand : Developing Fire Risk Mapping and Management Systems - Integrating Disruptive Technologies for Impact Monitoring

2026

This report presents the findings from the first of two activities conducted under the World Bank’s Advisory Services and Analytics project, with the primary aim of gaining insights into the increasing threats posed by wildfire outbreaks to both forests and local communities in Thailand. This...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628275

How ephemeral content marketing fosters brand love and customer engagement

Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638925

Consequences of perceived brand globalness and localness on brand consistency and clarity

Vaziri, Maryam; Llonch-Andreu, Joan; Lopez-Belbeze, Pilar - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639051

Trade-dress law in India

Mohan, M. P. Ram; Agarwal, Pratishtha - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640255

Wildfire cashflow shocks

Dreher, Ferdinand; Marques, Bernardo P. - 2026

This paper studies the impact on cashflows and financial decisions of firms affected by wildfires, focusing on the wildfires that occurred in Portugal in 2017. Using establishment-level data from the hotel industry combined with geospatial information on wildfire proximity and land use, we...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641452

Brand protection and counterfeit products : an examination of resourcing

Shepherd, David; Wilson, Jeremy M.; Gaudette, Tiana - 2026

For firms operating in the global marketplace, effective brand protection is a critical defence against competitive risks. Firms allocate resources both internally and externally to protect their brand from the threat posed by counterfeit products. However, little is known about firms' brand...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015643963

Conceptualising and defining the "counterfeit" chameleon

Shepherd, David; Wilson, Jeremy M.; Gaudette, Tiana - 2026

Product counterfeiting is a serious, global problem that is increasingly attracting the attention of academics, businesses, brand protection practitioners, law enforcement, and transnational organisations. Previous research found that consumers' confusion over the definition of the "counterfeit"...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015643966

Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention : Rashad Maharramov; Bahman Huseynli; Gözde Kandemir Çomoğlu

Maharramov, Rashad; Huseynli, Bahman; Kandemir … - 2026

Purpose- The purpose of the research is to analyse the impact of electronic word-of-mouth (e-WOM), brand image, and consumer attitude on purchase intention, as well as the moderating influence of trendiness on these relationships.Research methodology - The study is quantitative research. Six...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644302

Unequal adaptation : socioeconomic stratification in short-term mobility responses to wildfire hazards in Spain

Mason, Matt; Noel, S.; Rosenquist Ohlsson, L.; Salim, Z.; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015647535

Wildfires and birth outcomes : evidence from Spain

Conte Keivabu, Risto; Rubio-Cabañez, Maria - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015647536

The influences of brand ethnicity on Chinese consumers' brand attachment, brand trust and purchase intention : focused on domestic brand

Li, Shan; Cao, Tuo; Xu, Ju - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651590

An integrated resampling and machine learning framework for predictive analytics of large wildfires

Camacho, Luís; Catry, Filipe X.; Bacao, Fernando - 2026

Accurately predicting the final burned area of wildfires at the moment of ignition is a challenging problem with important implications for disaster management and resource allocation. In this study, we apply recently developed resampling techniques, combined with machine learning algorithms, to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015652281

From engagement to action in hospitality management : brand experience and value co-creation as dual engines of hotel loyalty

Karalazarou, Maria Magdalini; Christou, Evangelos; … - 2026

This study develops and tests an Engagement-Experience-Co-creation-Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (HBX) and hospitality value co-creation...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653637

Shopping motives as moderators in sustainable food consumption : gender differences and brand loyalty implications in the Danish food market

Hansen, Torben - 2026

In recent years, consumer preference for sustainable food product attributes has increased. This research aims to investigate the moderating influence of consumers' shopping motives on the interplay among gender, preferences for sustainable attributes, and brand loyalty. An online...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633833

Housing supply, property insurance, and exposure to wildfire risk

Ospital, Augusto - 2026

Over the past decades, about half of new U.S. homes were built in areas exposed to natural hazards. I argue that regulated property-insurance pricing and land-use constraints help explain this pattern. I study San Diego, where wildfire premiums are compressed by regulation and safer locations...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638340

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Housing supply, property insurance, and exposure to wildfire risk

Ospital, Augusto - 2026

Book / Working Paper

Strategic price competition between local governments with the brand externalities of reciprocal gifts in the hometown tax donation (Furusato Nozei) system in Japan

Uemura, Toshiyuki - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015559358

Brand hate : unraveling antecedents, moderators, and consequences through meta-analysis

Ladeira, Wagner Junior; Lim, Weng Marc; Sampaio, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666222

The power of the unspoken : how brands implicitly reference specific brands in indirect comparative advertising

Kauz, Janina Rebecca; Gollnhofer, Johanna - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666155

When brand activism meets adversity : consumer reactions to performance- and value-related crises of varying severity

Francioni, Barbara; De Cicco, Roberta; Curina, Ilaria; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665832

Brand advocacy : a scoping review and future research agenda

Shimul, Anwar Sadat; Faroque, Anisur Rahman; Quader, Esnaina - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665838

The solid past : visual stability of brand logos on consumer attitudes toward nostalgic brands

Xiao, Chunqu; Wang, Chenyu; Zhou, Yayu - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665851

The human factor in wildfires : towards a long-term fire risk estimation model for central banking

Burger, Csaba; Szabó, Péter; Pongrácz, Rita - 2026

Climate change elevated the relevance of fire risk projections for the future, which are essential for estimating the potential changes to expected economic losses, including the changing risk exposure of banking assets and insurance policies. And while the use of empirical models is required to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666994

Investigating the role of influencer marketing in shaping luxury brand perceptions

Akter, Salma; Khan, Raihan Ahamed - 2026

This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653884

The influence of brand experiences onbrand loyalty : a studyon Air Serbia

Mandarića, Marija; Sekulića, Dejan; Lazović, Suzana - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634573

Revenue management in a refurbishing duopoly with cannibalization

Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293332

The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand

Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - 2023

This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014328052

The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - 2023

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising campaign in social media. The economics and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014371857

Effectiveness of branding of intercompany cooperation in the context of economy digitalisation

Kovalchuk, Svitlana; Perevozova, Iryna; Kobets, Dmytro - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135972

Method of product placement in computer games : qualitative research amongst Polish players

Hofman-Kohlmeyer, Magdalena - 2023

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359310

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516159