A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and...

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of...

The company that produces instant noodles with the Indomie brand is one of the giants in the food industry in Indonesia. However, Indofood's history does not span just 20-30 years. The embryo of this company began almost half a century ago. At first, PT Indofood CBP Sukses Makmur Tbk., was a...

In May 2011, the municipality of Slave Lake, Alberta was hit by a devastating wildfire; the second costliest natural disaster in Canada at the time. All residents of Slave Lake, except firefighters and the police force, were forced to evacuate to nearby municipalities for at least a month. In...

This was delivered as the Distinguished Visitor In Intellectual Property Lecture at the National University of Singapore Faculty of Law on January 9, 2023.In recent years, trademark owners have increasingly been acting very similarly to those they accuse of infringement or dilution of their...

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of data collection method, and a correlational research in...

This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand for luxury fashion clothing products. The study was designed and conducted as a cross-sectional, quantitative research. Data collection was performed by a 5-point scale...

We study the price competition between two firms that have to advertise to reach consumers. Advertising can be either informative or persuasive (branding); the latter increases consumers' willingness to pay. When both firms advertise informatively, the pricing is in mixed strategies, and the...

The emergence of Big Data over the past few years has begun to change the landscape of business analytics in several ways, such as providing the ability to gather data for the entire or a substantial part of the population rather than a small sample, shifting from significance testing to...

The number of forest fires has increased globally, together with considerable smoke emission that significantly impacts the atmospheric environment and associated ecosystems. Most current studies have focused on the in situ effects of fire on the forest ecosystem. However, the mechanisms by...

This research devises an initial attack plan to combat wildfires that break out in wildland-urban interfaces. To be eligible for such a plan, the landscape must have been previously mapped and modelled concerning spatial and topographic data and fuel levels. Thus, when ignition occurs, one can...

Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually report the...

This paper examines wildfires’ impact on mortgage repayment using novel data that combines property-level damages and mortgage performance data. We find that 90-day delinquencies were 4 percentage points higher and prepayments were 16 percentage points higher for properties that were damaged...

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...

One of the fundamental pillars of successful marketing strategies is a brand, which is an element that must be defined completely before it can be created or generated at all, and it must also be maintained effectively. Putting a tactical and eminent focus on the role that their brand plays in...

Global climate change and warming and unplanned urbanization have resulted in industrial facilities and livelihoods encroaching on wildlands. Wildfire risks are increasing globally, and concerns about natural hazards triggering technological accidents (Natech) caused by wildfires in...

Trademark squatting is a nightmare for brand owners and global business entities today. It is also increasing in many countries around the world. Generally, trademark squatting is an act of registering other people’s marks as their own by squatters in other countries in order to gain benefits...

Purpose: Mamaearth as a non-toxic personal care brand has kept its promises about goodness inside. It is a well-known brand with the mission of making the lives of mothers and pregnant moms look better and more attractive. The company’s products are safe, toxin-free, and of standard quality...

Corporate punishment has a branding problem. Criminal sanctions should call out wrongdoing and condemn wrongdoers. In a world where generic corporate misconduct is a daily affair, conviction singles out truly contemptible practices from merely sharp, unproductive, or undesirable ones. In this...

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity endorsement strategy on these relationships. Exploratory and...

Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees' perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a...

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...

We study how trademarks affect reuse of creative works in the comics industry. As a creative industry, the comics industry systematically relies on copyrights. But trademark protection can also be exploited to generate income from the reuse of comic characters or to strategically exclude others...

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold....