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Year of publication
Subject
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Brand 5,701 Markenartikel 5,605 Brand management 2,752 Markenführung 2,746 USA 2,505 United States 2,502 Consumer behaviour 2,304 Konsumentenverhalten 2,303 Markenimage 1,570 Brand image 1,553 Theorie 647 Theory 646 Beziehungsmarketing 596 Relationship marketing 596 Deutschland 433 Germany 399 Brand loyalty 363 Markentreue 343 brand 307 Handelsmarke 294 Store brand 284 Werbewirkung 284 Marketingmanagement 283 Marketing management 279 Advertising effects 277 Luxury goods 264 Luxusgüter 264 Markenpolitik 262 Social Web 262 Werbung 258 Marketing 254 Advertising 227 Einzelhandel 225 Retail trade 221 Online-Marketing 183 Herkunftsbezeichnung 181 Internet marketing 181 Designation of origin 179 Fire 173 Personality psychology 137
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Online availability
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Undetermined 1,561 Free 609
Type of publication
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Article 4,604 Book / Working Paper 1,663 Journal 29 Other 4
Type of publication (narrower categories)
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Article in journal 3,523 Aufsatz in Zeitschrift 3,523 Aufsatz im Buch 785 Book section 785 Graue Literatur 449 Non-commercial literature 449 Hochschulschrift 328 Working Paper 325 Arbeitspapier 323 Thesis 303 Collection of articles of several authors 150 Sammelwerk 150 Case study 78 Fallstudie 78 Bibliografie enthalten 70 Bibliography included 70 Reprint 67 Aufsatzsammlung 49 Conference paper 41 Konferenzbeitrag 41 Dissertation u.a. Prüfungsschriften 37 Konferenzschrift 36 Conference proceedings 25 Commentary 20 Kommentar 20 Amtsdruckschrift 18 Government document 18 Collection of articles written by one author 15 Sammlung 15 Company information 13 Firmeninformation 13 Handbook 13 Handbuch 13 Lehrbuch 13 Ratgeber 11 Guidebook 10 Mehrbändiges Werk 8 Multi-volume publication 8 Systematic review 8 Übersichtsarbeit 8
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Language
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English 4,817 German 1,055 Undetermined 319 French 47 Lithuanian 20 Spanish 10 Italian 9 Portuguese 6 Polish 5 Indonesian 4 Romanian 4 Russian 4 Dutch 3 Danish 2 Kazakh 2 Slovenian 2 Serbian 2 Swedish 2 Arabic 1 Bulgarian 1 Finnish 1 Hungarian 1 Japanese 1 Slovak 1
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Author
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De Chernatony, Leslie 32 Sattler, Henrik 29 Esch, Franz-Rudolf 27 Keller, Kevin Lane 26 Burmann, Christoph 24 Huber, Frank 23 Bruhn, Manfred 20 Fournier, Susan 20 Baumgarth, Carsten 19 Phau, Ian 17 Bauer, Hans H. 16 Hruschka, Harald 15 Melewar, T. C. 15 King, Stephen 14 Loureiro, Sandra Maria Correia 14 Sarkar, Abhigyan 14 Diamantopoulos, Adamantios 13 Kapferer, Jean-Noël 13 Nguyen Bang 13 Olbrich, Rainer 13 Fetscherin, Marc 12 Herrmann, Andreas 12 Hildebrandt, Lutz 12 Veloutsou, Cleopatra 12 Ahlert, Dieter 11 Brodie, Roderick J. 11 Dawes, John 11 Elliott, Richard 11 Franses, Philip Hans 11 Meffert, Heribert 11 Merrilees, Bill 11 Rahman, Zillur 11 Valette-Florence, Pierre 11 Wiedmann, Klaus-Peter 11 Darpy, Denis 10 Gierl, Heribert 10 Grohmann, Bianca 10 Gupta, Suraksha 10 Kaufmann, Hans Rüdiger 10 Romaniuk, Jenni 10
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Institution
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Université Paris-Dauphine (Paris IX) 25 Springer Fachmedien Wiesbaden GmbH 13 Gesellschaft zur Erforschung des Markenwesens 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 NetLibrary, Inc 7 Université Paris-Dauphine 7 Markenverband 6 Europäische Kommission / Generaldirektion Umwelt 5 Information Resources Management Association 5 International Institute of Social and Economic Sciences 5 Lithuanian University of Agriculture 5 Siauliai University 5 Verlag Dr. Kovač 5 Vytautas Magnus University 5 ISM University of Management and Economics 4 Europäische Kommission 3 Europäische Kommission / Gemeinsame Forschungsstelle 3 Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X 3 Fördergesellschaft Marketing an der Universität Augsburg 3 HEC Paris (École des Hautes Études Commerciales) 3 ToKnowPress 3 Universitat Pompeu Fabra / Departament d'Economia i Empresa 3 AMACOM 2 Books on Demand GmbH <Norderstedt> 2 Center for Economic Research <Tilburg> 2 Centre for International Economic Studies 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 Faculdade de Economia, Universidade do Porto 2 Fakulteta za Management, Univerza na Primorskem 2 Foreign Department of the Continental and Commercial Banks 2 Gesellschaft für Konsum-, Markt- und Absatzforschung 2 HAL 2 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 Hochschule Offenburg 2 Institut de Préparation à l'Administration et à la Gestion (IPAG) 2 Institute of Public Policy and Public Choice - POLIS 2 Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> 2 Markendialog <8, 2004, Frankfurt, Main> 2
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Published in...
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The journal of brand management : an international journal 215 Journal of business research : JBR 167 The journal of product & brand management 138 Journal of retailing and consumer services 91 European journal of marketing : EJM 70 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 44 Psychology & marketing 44 The journal of consumer marketing 41 Journal of consumer research : JCR ; an interdisciplinary bimonthly 36 International journal of advertising : the quarterly review of marketing communications 35 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 35 Journal of marketing management : MM 34 International journal of market research : JMRS ; the journal of the Market Research Society 32 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 32 Journal of fashion marketing and management 32 Management science letters 32 Marketing : ZFP ; journal of research and management 32 The IUP journal of brand management : IJBRM 31 Brands and branding 29 Journal of promotion management : JPM 29 Marketing letters : a journal of research in marketing 29 Journal of advertising research 28 Journal of marketing 27 Business horizons 25 Economics Papers from University Paris Dauphine 25 Journal of international consumer marketing 25 Marketing intelligence & planning 25 Journal of the Academy of Marketing Science 24 Journal of marketing communications 23 Australasian marketing journal 22 International journal of hospitality management 22 International journal of retail & distribution management 22 Journal of international marketing 22 Journal of marketing research : JMR 22 Journal of strategic marketing 22 Marketing theory 22 Asia Pacific journal of marketing and logistics 20 Industrial marketing management : the international journal for industrial and high-tech firms 20 The international review of retail, distribution and consumer research 20 Global business review 19
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Source
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ECONIS (ZBW) 5,754 RePEc 308 USB Cologne (EcoSocSci) 178 BASE 40 EconStor 10 Other ZBW resources 6 ArchiDok 4
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Showing 1 - 50 of 6,300
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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement
Gómez Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16
This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model is proposed. Using data obtained from a survey...
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Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana; Durana, Pavol; Kovacova, Maria - In: Central European business review : CEBR 8 (2019) 1, pp. 15-32
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
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Market niche as a method of brand promotion
Boienko, Оlena; Susidenko, Оleksii - In: Baltic Journal of Economic Studies 5 (2019) 1, pp. 15-20
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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
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Switching costs, brand premia and behavioral pricing in the pharmaceutical market
Janssen, Aljoscha - 2020
This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...
Persistent link: https://ebtypo.dmz1.zbw/10012161505
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Relationship between brand association and customer loyalty : the case of online retail industry
Le Thai Phong; Tran Hanh Nga; Nguyen Thi Hanh; Nguyen … - In: Management science letters 10 (2020) 7, pp. 1543-1552
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Optimal trade policies under product differentiations
Yang, Yong-cong; Nie, Pu-yan - In: Journal of business economics and management 21 (2020) 1, pp. 241-254
This article focuses on the optimal international trade policy considered product differentiations. A duopoly model with a home firm in a developing country and a foreign firm in a developed country is established. The findings indicate that, the optimal tariff relies on the product...
Persistent link: https://ebtypo.dmz1.zbw/10012176224
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From sweetheart to scapegoat : brand selfie-taking shapes consumer behavior
Hofstetter, Reto; Kunath, Gabriela; John, Leslie K. - 2020 - February 2020 version
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Nation branding and how it is related to foreign direct investment inflows
Lahrech, Abdelmounaim; Alabdulwahab, Sami; Safaâ, Bouayach, - In: International journal of economics and financial issues … 10 (2020) 2, pp. 248-255
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The impact of brand personality on brand extendibility
Gorny, Marek - 2020
Zahlreiche Studien haben den Einfluss von Markeneigenschaften auf die Markenerweiterbarkeit (d.h., das Ausmass, zu dem eine Marke für Markenerweiterungen genutzt werden kann, die in positiven Ergebnissen für die Marke resultieren) untersucht. Jedoch sind trotz der hohen Relevanz der...
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National brands in hard discounters : market expansion and bargaining power effects
Bonnet, Céline; Bouamra-Mechemache, Zohra; Klein, Gordon - 2020
In this paper, we analyze the strategic role of the recent introduction of national brand products by hard discounters in the French market and its impact both at the retail and manufacturer levels. We use a structural econometric model of vertical relationships that takes into account the...
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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - In: International Journal of Research in Business and … 9 (2020) 4, pp. 244-252
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Trends in Canadian forest fires, 1959–2019
Murphy, Robert P. - 2020
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The changing risk and burden of wildfire in the US
Burke, Marshall; Driscoll, Anne; Xue, Jenny; Heft-Neal, Sam - 2020
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La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca
Vargas Rocha, Frederico Rafael; Esteban Curiel, Javier de; … - In: Revista de métodos cuantitativos para la economía y … 29 (2020), pp. 131-151
This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
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Social media marketing and emergence of aspirational brand luxury : female consumers' buying behavior in Pakistan
Adnan, Malik; Yousaf, Zahid; Babar, Muhammad Qamar Zaman; … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 409-423
Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...
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Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect : a case of automobile market of Pakistan
Kashif Farhat; Sany Sanuri Mohd Mokhtar; Salniza Md. Salleh - In: Management science letters 10 (2020) 10, pp. 2237-2248
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Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...
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Comparison of selected internationally recognized brand valuation methods
Janoskova, Katarina; Križanová, Anna - In: Oeconomia Copernicana 8 (2017) 1, pp. 99-110
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The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework
Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent Business & Management 6 (2019), pp. 1-14
The present study aimed at exploring the extent to which users model their behavior-as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow-on other users. This distinction can help marketers and social media...
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IMPACT ON BRAND INVESTMENTS AND THE SUCCESS OF THE COMPANY
Grosu, Veronica; Cosmulese, Cristina Gabriela; Prindii, … - 2019
The purpose of this paper is to identify and evaluate the value of financial performance in relation to the value of investments made in this type of intangible assets. In this context, we focused on the idea of presenting an overview of what the investment for the brand is and how it lends...
Persistent link: https://ebtypo.dmz1.zbw/10012113426
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Brands versus brand extensions : implications of brand-based learning for the dynamics of sales
Ishihara, Masakazu; Moorthy, Sridhar - 2019
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Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence
Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215
The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers ( patrician , parvenus and poseur ) in the context of luxury brand fashion. Data were obtained from a sample...
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Experts, reputation and umbrella Effects : empirical evidence from wine pricesf
Pennerstorfer, Dieter; Weiss, Christoph R.; Huber, Andreas - 2019
We investigate the relationship between external quality evaluation via experts, firm reputation and product prices and extend the existing empirical literature in three dimensions. First, we empirically account for endogenous reputation effects. An increase in quality has an immediate positive...
Persistent link: https://ebtypo.dmz1.zbw/10011987919
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The effect of electronic word of mouth communication on purchase intention and brand image : an applicant smartphone brands in North Cyprus
Alrwashdeh, Muneer; Emeagwali, Okechukwu Lawrence; … - In: Management science letters 9 (2019) 4, pp. 505-518
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What goes around, comes around : reciprocal effects and double-sided moral hazard in the choice of brand licensing
Bacchiega, Emanuele; Colucci, Mariachiara; Magnani, Marco - 2019
Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee’s better capabilities and higher...
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The unintended impacts of agricultural fires : human capital in China
Zivin, Joshua S. Graff; Liu, Tong; Song, Yingquan; Tang, Qu - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012112812
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The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework
Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14
The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This distinction can help marketers and social media...
Persistent link: https://ebtypo.dmz1.zbw/10012114162
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Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria
Olaore, Oladipo Gbemi; Kuye, O. L. - In: Academic journal of economic studies 5 (2019) 3, pp. 12-19
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
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The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community
Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19
This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...
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Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world
Melnyk, Tetiana M.; Varibrusova, Anna S. - In: Management science letters 9 (2019) 10, pp. 1685-1700
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The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport
Aditi, Bunga; Hafizah; Muda, Iskandar - In: Academic journal of economic studies 5 (2019) 2, pp. 21-31
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The effect of brand value on economic growth : a multinational analysis
Ökten, Nuriye Zeynep; Okan, Elif Yolbulan; Arslan, Ünal; … - In: European research on management and business economics 25 (2019) 1, pp. 1-7
In the 21st century, the growth of each country's economy is now mostly influenced by the assets based on physical or non-physical grounds. These invisible assets are, as explained by various studies, supporting that they are one of the most important driving forces in the country's economy to...
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Moral hazard, wildfires, and the economic incidence of natural disasters
Baylis, Patrick; Boomhower, Judson - 2019
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Brand authenticity leads to perceived value and brand trust
Hernandez-Fernandez, Asuncion; Lewis, Mathieu Collin - In: European journal of management and business economics : … 28 (2019) 3, pp. 222-238
Purpose This paper investigates consumer perceptions of brand authenticity (BA), perceived value (PV) and brand trust (BT) into the context of craft beer market. The purpose of this paper is to examine the statistical associations between these constructs as well as the three antecedents of BA:...
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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
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A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram; Akram, Saja; Abdulhaliq, Sara; Jamal, Deema - In: International Journal of Research in Business and … 8 (2019) 3, pp. 33-44
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Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana - 2019
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Building brand’s value : research on brand image, personality and identification
Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318
The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...
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The mediating effect of brand identity on brand knowledge and the operational development of universities
Chen, Chin-Tsu - In: South African journal of business management 50 (2019) 1, pp. 1-11
Background: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development. Objectives: The main purpose of this study was to explore how the reputation and images of universities affect their...
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Det nordiska skogsbruket : utmaningar i en framtid präglad av mer extremväder
Ekanger, Ivar; Brunvatne, Jon Olav; Busk, Helena; … - 2019
Internationell utblick -- Insatser för brandbekämpning -- Sammanfattning -- -- Lärdomar från sommarens bränder och förslag till nordiska samarbetsområden -- Internationell utblick – bränder utanför Norden -- Vädret i Norden -- Förord -- Skogsbränder i Norden sommaren 2018 --...
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A new approach to estimating state dependence in consumers' brand choices applied to 762 pharmaceutical markets
Granlund, David - 2019
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Exploring the effects of service quality, shipping cost, brand and attitude on consumer’s intentionto choose express courier services in e-commerce
Muljono, Wiryanta; Setiyawati, Sri - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 42-57
The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer's choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers' intention to...
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Personalized pricing and brand distribution
Jullien, Bruno; Reisinger, Markus; Rey, Patrick - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012181269
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The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu - In: Global business and finance review 24 (2019) 1, pp. 44-58
Persistent link: https://ebtypo.dmz1.zbw/10012005189
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Relationship between the brand identity with brand loyalty due to the mediating role of perceived value
Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5
The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was descriptive/monitoring -correlation type. The population...
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