Marx Andrade, Olivia Vieira; Barreto Amorim, Renata Pautasso - In: Academia Revista Latinoamericana de Administración 26 (2013) 3, pp. 415-431
Purpose The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain. Specifically, discuss how the entry mode of master franchise used by Spoleto presented problems to the company's...