EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Breakfast cereals"
Narrow search

Narrow search

Year of publication
Subject
All
Breakfast cereals 39 Frühstückszerealien 33 USA 17 United States 17 Consumer behaviour 10 Konsumentenverhalten 10 Food retailing 7 Lebensmitteleinzelhandel 7 Theorie 7 Theory 7 breakfast cereals 7 Pricing strategy 6 Brand 5 Markenartikel 5 Preismanagement 5 Deutschland 4 Estimation 4 Food price 4 Germany 4 Lebensmittelpreis 4 Schätzung 4 Convenience Food 3 Convenience food 3 Ernährungsindustrie 3 Food industry 3 Jam 3 Konfitüre 3 Oligopol 3 Oligopoly 3 Preis 3 Preiselastizität 3 Preiswettbewerb 3 Price 3 Price competition 3 Price elasticity 3 Sonderangebot 3 Special offers 3 Advertising effects 2 Boston (Mass.) 2 Brand management 2
more ... less ...
Online availability
All
Free 8 Undetermined 4
Type of publication
All
Article 37 Book / Working Paper 7 Journal 2
Type of publication (narrower categories)
All
Article in journal 28 Aufsatz in Zeitschrift 28 Graue Literatur 6 Non-commercial literature 6 Arbeitspapier 3 Aufsatz im Buch 3 Book section 3 Working Paper 3 Business report 2 Geschäftsbericht 2 Case study 1 Fallstudie 1 Hochschulschrift 1 No longer published / No longer aquired 1 Thesis 1
more ... less ...
Language
All
English 34 Undetermined 7 German 5
Author
All
Nevo, Aviv 5 Herrmann, Roland 3 Möser, Anke 3 Werner, Elke 3 Berning, Joshua P. 2 Chidmi, Benaissa 2 Huang, Rui 2 Lopez, Rigoberto A. 2 Rabinowitz, Adam 2 Rahkovsky, Ilya 2 Richards, Timothy J. 2 Wolfram, Catherine D. 2 Aldana, Ursula 1 Arnone, Carol 1 Balasubramanian, Siva Kumar 1 Baron, Shawn D. 1 Berning, Joshua 1 Berry, Brent 1 Bessau, Hubertus 1 Binkley, James K. 1 Bonilla-Chacin, Maria Eugenia 1 Brouwer, Caryb 1 Carlson, Andrea 1 Charry, Karine 1 Clark, C. Robert 1 Connor, John M. 1 Dawson, Jonathan 1 Dong, Diansheng 1 Eroglu, Cuneyt 1 Garbayo, Amaya 1 Gaumer, Carol J. 1 Goldfarb, Avi 1 Golub, Alla A. 1 Govindasamy, Ramu 1 Guthrie, Joanne 1 Hamilton, Stephen F. 1 Hota, Monali 1 Jensen, Jørgen D. 1 Kennett, Julie 1 Kiser, Elizabeth K. 1
more ... less ...
Institution
All
Kellogg Company <Battle Creek, Mich.> 2 Agricultural and Applied Economics Association - AAEA 1 Economics Research, World Bank Group 1 USDA, ERS 1
Published in...
All
American journal of agricultural economics 2 The Rand journal of economics 2 Working paper / National Bureau of Economic Research, Inc. 2 2005 Annual meeting, July 24-27, Providence, RI 1 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 1 Agrarökonomische Diskussionsbeiträge 1 Agricultural and resource economics review : ARER 1 Agriculture and Human Values 1 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 1 Australasian marketing journal 1 Bio-based and Applied Economics Journal 1 Building businesses with small producers : successful business development services in Africa, Asia, and Latin America 1 Canadian journal of agricultural economics : CJAE 1 Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics 1 Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen 1 Food policy : economics planning and politics of food and agriculture 1 German Journal of Agricultural Economics 1 Gießener Schriften zur Agrar- und Ernährungswirtschaft 1 Health, Nutrition and Population (HNP) Discussion Paper Series 1 Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria 1 International Food and Agribusiness Management Review 1 International journal of physical distribution & logistics management : IJPD & LM 1 International journal of retail & distribution management 1 Inventi impact: retailing & consumer services 1 Journal of Consumer Policy 1 Journal of advertising research 1 Journal of agricultural & food industrial organization 1 Journal of agricultural and applied economics 1 Journal of consumer affairs : official publication of the American Council on Consumer Interests 1 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 1 Journal of economics & management strategy : JEMS 1 Journal of food products marketing 1 Journal of international food & agribusiness marketing : JIFAM 1 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 1 Quantitative marketing and economics : QME 1 The American economic review 1 The journal of law & economics 1 The review of economics and statistics 1 Young consumers : insight and ideas for responsible marketers 1
more ... less ...
Source
All
ECONIS (ZBW) 38 RePEc 7 BASE 1
Showing 1 - 46 of 46
Cover Image
Targeted advertising in the breakfast ceral industry
Berning, Joshua P.; Rabinowitz, Adam N. - 2017
Persistent link: https://ebtypo.dmz1.zbw/10011737725
Saved in:
Cover Image
The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina; Thespol, Monlapak; Ngugi, Isaac K. - In: Inventi impact: retailing & consumer services (2017) 1, pp. 8-14
Persistent link: https://ebtypo.dmz1.zbw/10011705433
Saved in:
Cover Image
Potential dietary outcomes of changing relative prices of healthy and less healthy foods : the case of ready-to-eat breakfast cereals
Lin, Biing-hwan; Dong, Diansheng; Carlson, Andrea; … - In: Food policy : economics planning and politics of food … 68 (2017), pp. 77-88
Persistent link: https://ebtypo.dmz1.zbw/10011755080
Saved in:
Cover Image
Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals
Lin, Biing-Hwan; Guthrie, Joanne; Rahkovsky, Ilya; Lin, … - In: International Food and Agribusiness Management Review 17 (2014) A
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://ebtypo.dmz1.zbw/10010878895
Saved in:
Cover Image
Dietary Patterns and Non-Communicable Diseases in Selected Latin American Countries
Bonilla-Chacin, Maria Eugenia; Vazquez, Luis T Marcano; … - Economics Research, World Bank Group - 2014
To raise awareness among policymakers and health practitioners about unhealthy diets, this document examines dietary patterns in selected Latin American countries using household surveys. The analysis shows that a large percentage of households in the countries examined have inadequate diets....
Persistent link: https://ebtypo.dmz1.zbw/10010781855
Saved in:
Cover Image
Variety pass-through : an examination of the ready-to-eat breakfast cereal market
Richards, Timothy J.; Hamilton, Stephen F. - In: The review of economics and statistics 97 (2015) 1, pp. 166-179
Persistent link: https://ebtypo.dmz1.zbw/10011327606
Saved in:
Cover Image
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://ebtypo.dmz1.zbw/10010419824
Saved in:
Cover Image
The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://ebtypo.dmz1.zbw/10010461471
Saved in:
Cover Image
An evaluation of government and industry proposed restrictions on television advertising of breakfast cereals to children
Berning, Joshua P.; Huang, Rui; Rabinowitz, Adam - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 4, pp. 507-525
Persistent link: https://ebtypo.dmz1.zbw/10010480138
Saved in:
Cover Image
An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children
Berning, Joshua; Huang, Rui; Rabinowitz, Adam - In: Journal of Consumer Policy 37 (2014) 4, pp. 507-525
In the United States, both industry and the federal government have worked to establish voluntary guidelines for how firms market food to children and to establish a threshold for the nutritional quality of foods marketed to children. The authors evaluate three US guidelines that deal with...
Persistent link: https://ebtypo.dmz1.zbw/10011154889
Saved in:
Cover Image
Modeling Coupon Values for Ready-To-Eat Breakfast Cereals.
Price, Gregory K.; Connor, John M. - 2009
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...
Persistent link: https://ebtypo.dmz1.zbw/10009429456
Saved in:
Cover Image
Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.; Ronit, Karsten - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 209-224
Persistent link: https://ebtypo.dmz1.zbw/10009766704
Saved in:
Cover Image
Consumer-driven retail operations : the moderating effects of consumer demand and case pack quantity
Eroglu, Cuneyt; Williams, Brent D.; Waller, Matthew A. - In: International journal of physical distribution & … 41 (2011) 5, pp. 420-434
Persistent link: https://ebtypo.dmz1.zbw/10009270386
Saved in:
Cover Image
Challenges in merger simulation analysis
Knittel, Christopher R.; Metaxoglou, Konstantinos - In: The American economic review 101 (2011) 3, pp. 56-59
Persistent link: https://ebtypo.dmz1.zbw/10009261125
Saved in:
Cover Image
Determinants of household choice of breakfast cereals: healthy or unhealthy?
Golub, Alla A.; Binkley, James K. - Agricultural and Applied Economics Association - AAEA - 2005
We studied consumer demand for more and less healthy breakfast cereals. Using ACNielsen Homescan database and USDA food nutrition data, we developed three cereal nutrition indexes for each household in the data. In addition to the standard demographic characteristics of households and prices, we...
Persistent link: https://ebtypo.dmz1.zbw/10005522359
Saved in:
Cover Image
Do private labels increase retailer bargaining power?
Meza, Sergio; Sudhir, K. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 333-363
Persistent link: https://ebtypo.dmz1.zbw/10008652535
Saved in:
Cover Image
Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus; Wittrock, Max - In: Erfolgsfaktor Emotionalisierung : wie Unternehmen die …, (pp. 73-86). 2010
Persistent link: https://ebtypo.dmz1.zbw/10008773260
Saved in:
Cover Image
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - In: Australasian marketing journal 18 (2010) 1, pp. 36-40
Persistent link: https://ebtypo.dmz1.zbw/10003940461
Saved in:
Cover Image
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://ebtypo.dmz1.zbw/10003945876
Saved in:
Cover Image
Measuring brand value in an equilibrium framework
Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 69-86
Persistent link: https://ebtypo.dmz1.zbw/10003858540
Saved in:
Cover Image
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 297-313
Persistent link: https://ebtypo.dmz1.zbw/10003933447
Saved in:
Cover Image
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Moser, Anke; Werner, Elke - In: German Journal of Agricultural Economics 51 (2002) 2
There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price...
Persistent link: https://ebtypo.dmz1.zbw/10008800948
Saved in:
Cover Image
Visual communication to children in the supermarket context: Health protective or exploitive?
Berry, Brent; McMullen, Taralyn - In: Agriculture and Human Values 25 (2008) 3, pp. 333-348
In light of growing concerns about obesity, Winson (2004, Agriculture and Human Values 21(4): 299–312) calls for more research into the supermarket foodscape as a point of connection between consumers and food choice. In this study, we systematically examine the marketing of ready-to-eat...
Persistent link: https://ebtypo.dmz1.zbw/10011002293
Saved in:
Cover Image
Advertising restrictions and competition in the children's breakfast cereal industry
Clark, C. Robert - In: The journal of law & economics 50 (2007) 4, pp. 757-780
Persistent link: https://ebtypo.dmz1.zbw/10003727905
Saved in:
Cover Image
The role of retail services in food market equilibrium
Chidmi, Benaissa; Lopez, Rigoberto A. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 497-506). 2007
Persistent link: https://ebtypo.dmz1.zbw/10003713463
Saved in:
Cover Image
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa; Lopez, Rigoberto A. - In: American journal of agricultural economics 89 (2007) 2, pp. 324-337
Persistent link: https://ebtypo.dmz1.zbw/10003458318
Saved in:
Cover Image
Firm-level competition in price and variety
Richards, Timothy J.; Patterson, Paul M. - In: Journal of agricultural and applied economics 38 (2006) 3, pp. 491-512
Persistent link: https://ebtypo.dmz1.zbw/10003416070
Saved in:
Cover Image
U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu - In: Agricultural and resource economics review : ARER 35 (2006) 2, pp. 299-310
Persistent link: https://ebtypo.dmz1.zbw/10003418160
Saved in:
Cover Image
Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich - 1998 -
Persistent link: https://ebtypo.dmz1.zbw/10001692082
Saved in:
Cover Image
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew - In: Journal of economics & management strategy : JEMS 13 (2004) 2, pp. 241-272
Persistent link: https://ebtypo.dmz1.zbw/10002082900
Saved in:
Cover Image
Market conduct in the U.S. ready-to-eat cereal industry
Reimer, Jeffrey J. (contributor) - In: Journal of agricultural & food industrial organization 2 (2004) 1
Persistent link: https://ebtypo.dmz1.zbw/10002498616
Saved in:
Cover Image
Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki; Balasubramanian, Siva Kumar - In: Journal of consumer affairs : official publication of … 37 (2003) 2, pp. 317-339
Persistent link: https://ebtypo.dmz1.zbw/10001863316
Saved in:
Cover Image
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke - 2002
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10001662270
Saved in:
Cover Image
Empowering Ghana's cereal producers in the marketplace
Dawson, Jonathan - In: Building businesses with small producers : successful …, (pp. 94-120). 2002
Persistent link: https://ebtypo.dmz1.zbw/10001713978
Saved in:
Cover Image
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv; Wolfram, Catherine D. - In: The Rand journal of economics 33 (2002) 2, pp. 319-339
Persistent link: https://ebtypo.dmz1.zbw/10001683984
Saved in:
Cover Image
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 51 (2002) 2, pp. 99-111
Persistent link: https://ebtypo.dmz1.zbw/10001642933
Saved in:
Cover Image
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - 2001
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10001590084
Saved in:
Cover Image
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv - In: Econometrica : journal of the Econometric Society, an … 69 (2001) 2, pp. 307-342
Persistent link: https://ebtypo.dmz1.zbw/10001566229
Saved in:
Cover Image
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi - 2000
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10001531043
Saved in:
Cover Image
Mergers with differentiated products : the case of the ready-to-eat cereal industry
Nevo, Aviv - In: The Rand journal of economics 31 (2000) 3, pp. 395-421
Persistent link: https://ebtypo.dmz1.zbw/10001527427
Saved in:
Cover Image
Prices and coupons for breakfast cereals
Nevo, Aviv; Wolfram, Catherine D. - 1999
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10001363985
Saved in:
Cover Image
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv - 1998
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10000654980
Saved in:
Cover Image
Supply chain management in cereal grains : a case study from the US milling wheat industry
Kennett, Julie (contributor) - In: Canadian journal of agricultural economics : CJAE 46 (1998) 4, pp. 549-558
Persistent link: https://ebtypo.dmz1.zbw/10001477781
Saved in:
Cover Image
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K. - In: American journal of agricultural economics 80 (1998) 5, pp. 1150-1153
Persistent link: https://ebtypo.dmz1.zbw/10001371995
Saved in:
Cover Image
Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
Sckokai, Paolo; Varacca, Alessandro - In: Bio-based and Applied Economics Journal, 3
This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to...
Persistent link: https://ebtypo.dmz1.zbw/10010909187
Saved in:
Cover Image
Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich. - 1979 -
Persistent link: https://ebtypo.dmz1.zbw/10000468978
Saved in:
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...