Why monetize information -- Top ways to monetize information -- Methods for monetizing information -- Analytics: the engine of information monetization -- Information management maturity and principles -- Information supply chains and ecosystems -- Leveraging asset management standards and...

List of contributors; Overview of the chapters; Introduction; METHODS CHAPTERS; PART I EXPERIMENTAL DESIGNS; 1 Laboratory experimentation in marketing; 2 Field experiments; 3 Conjoint Analysis; PART II CLASSICAL ECONOMETRICS; 4 Time-series models of short-run and long-run marketing impact; 5...

Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow...

Seit Mitte des 20. Jahrhunderts äußert sich der weltweite soziokulturelle Prozess der Individualisierung auch im geänderten Konsumverhalten. Dabei sehen sich Unternehmen zunehmend mit dem Wunsch nach kundenindividuellen Produkten zum Preis eines äquivalenten Massenprodukts konfrontiert....

Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent & skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action

Machine generated contents note: Introduction 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 2 CERN: Unravelling the Secrets of the Universe with Big Data 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 4 Rolls-Royce: How Big Data Is Used To Drive Success...

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--