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  • Search: subject_exact:"Computer-assisted marketing"
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Year of publication
Subject
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Computer-assisted marketing 621 IT-gestütztes Marketing 621 Beziehungsmarketing 217 Relationship marketing 217 Theorie 140 Theory 140 Deutschland 114 Germany 109 Marketinginformationssystem 93 Kundenmanagement 69 Marketing 69 Marketingmanagement 67 Marketing management 66 Data Mining 59 Data mining 57 E-Business 51 E-business 51 Marktforschung 49 Market research 43 Vertrieb 42 Consumer behaviour 40 Konsumentenverhalten 40 Physical distribution 36 Lieferantenmanagement 33 Supplier relationship management 33 Direktmarketing 29 Kundenanalyse 27 Controlling 25 Einzelhandel 25 USA 25 United States 25 Betriebliches Informationssystem 24 Customer analysis 24 Direct marketing 24 Retail trade 23 Internet 22 KMU 22 Management control 22 Management information system 22 Management-Informationssystem 22
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Online availability
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Free 20 Undetermined 5
Type of publication
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Article 365 Book / Working Paper 330 Journal 6
Type of publication (narrower categories)
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Aufsatz im Buch 188 Book section 188 Article in journal 178 Aufsatz in Zeitschrift 178 Hochschulschrift 101 Thesis 88 Graue Literatur 54 Non-commercial literature 54 Collection of articles of several authors 46 Sammelwerk 46 Case study 33 Fallstudie 33 Arbeitspapier 32 Working Paper 32 Aufsatzsammlung 20 Bibliografie enthalten 18 Bibliography included 18 Dissertation u.a. Prüfungsschriften 16 Guidebook 14 Ratgeber 14 Handbook 12 Handbuch 12 Lehrbuch 9 Glossar enthalten 7 Glossary included 7 Konferenzschrift 5 Reprint 5 Conference proceedings 3 Forschungsbericht 3 CD-ROM 2 Elektronischer Datenträger 2 Festschrift 2 Interview 2 Kongress 2 Medienkombination 2 Mehrbändiges Werk 2 Multi-volume publication 2 CD-ROM, DVD 1 Company information 1 Fallstudiensammlung 1
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Language
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German 377 English 306 Undetermined 16 Polish 3 Czech 1 French 1 Dutch 1
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Author
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Hippner, Hajo 17 Wilde, Klaus D. 16 Link, Jörg 11 Muther, Andreas 11 Castillo, David 5 Diller, Hermann 5 Felden, Carsten 5 Kridel, Donald J. 5 Van den Poel, Dirk 5 Baker, Stephen 4 Becker, Jörg 4 Belz, Christian 4 Casillas, Jorge 4 Decker, Reinhold 4 Fisher, Marshall L. 4 Leußer, Wolfgang 4 Merzenich, Melanie 4 Meyer, Jörn-Axel 4 Oehler, Karsten 4 Sander, Stefan 4 Schwarz, Torsten 4 Stender, Michael 4 Temme, Thorsten 4 Wölfel, Julia 4 Brockhoff, Klaus 3 Büttgen, Marion 3 Dastani, Parsis 3 Fassott, Georg 3 Hannig, Uwe 3 Hanssens, Dominique M. 3 Helmke, Stefan 3 Knackstedt, Ralf 3 Litzinger, Dieter 3 Magnan, Shon 3 Martínez-López, Francisco J. 3 Peppers, Don 3 Ranjan, Jayanthi 3 Reinecke, Sven 3 Rogers, Martha 3 Schulz-Klein, Erne 3
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Institution
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Springer Fachmedien Wiesbaden GmbH 2 American Marketing Association 1 Books on Demand GmbH <Norderstedt> 1 Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing 1 Deutsche Verkehrswissenschaftliche Gesellschaft 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Research Institute of Management 1 European Society for Opinion and Marketing Research 1 FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main> 1 Fachhochschule Stralsund / Fachbereich Wirtschaft 1 Friedrich-Schiller-Universität Jena 1 Friedrich-Schiller-Universität Jena / Philosophische Fakultät 1 Karlsruher Institut für Technologie 1 Katholische Universität Eichstätt-Ingolstadt 1 Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG 1 Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre 1 Seminar on MMIS - Useful for the User <1987, Luxembourg> 1 Steria Mummert Consulting AG 1 Stuttgarter E-Business-Tage <2009, Stuttgart> 1 Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation 1 Verlag Dr. Kovač 1 W. Kohlhammer GmbH 1 Wiley-VCH 1 Workshop über Statistik und Verkehr <10, 2000, Heilbronn> 1 marketing-Börse GmbH 1
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Published in...
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Harvard business review : HBR 12 Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung 10 Industrial marketing management : the international journal for industrial and high-tech firms 10 The journal of personal selling & sales management : JPSSM 9 Gabler Edition Wissenschaft 8 Harvard-Business-Manager : das Wissen der Besten 7 Journal of retailing and consumer services 7 Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten 6 Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management 4 Direct store delivery : concepts, applications and instruments 4 ERIM report series research in management 4 Journal of the Academy of Marketing Science 4 Premier reference source 4 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 4 Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung 4 Wirtschaftsinformatik 2003 : Medien - Märkte - Mobilität ; [6. Internationale Tagung Wirtschaftsinformatik (WI 2003) ... vom 17. - 19. September 2003 an der Technischen Universität Dresden] 4 Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde 4 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 3 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 3 Berichte aus der Betriebswirtschaft 3 Berichte aus der Wirtschaftsinformatik 3 Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung 3 Data mining for design and marketing 3 Diskussionsarbeit 3 Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg 3 Electronic commerce : Herausforderungen, Anwendungen, Perspektiven 3 Fundamentals of marketing research ; Vol. 1 3 Gabler-Edition Wissenschaft 3 HMD : Praxis der Wirtschaftsinformatik 3 Interactive and multi-channel marketing 3 International journal of business innovation and research 3 International journal of electronic commerce : IJEC 3 Journal of service research : JSR 3 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 3 Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Geschäftsprozesse 3 Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V. 3 Absatzwirtschaft 2 Advanced technologies management for retailing : frameworks and cases 2 Aktuelle Entwicklungslinien in der Finanzwirtschaft ; Teil 2 2 Bochumer wirtschaftswissenschaftliche Studien 2
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Source
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ECONIS (ZBW) 651 USB Cologne (EcoSocSci) 50
Showing 1 - 50 of 701
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Consumer informational privacy : current knowledge and research directions
Beke, Frank T.; Eggers, Felix; Verhoef, Peter C. - 2018
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Marketing Intelligence : ein Lehrbuch für die Praxis
Theobald, Elke - 2019 - 1. Auflage
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Data-Driven Marketing und der Erfolgsfaktor Mensch : Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft
Klaus, Lutz - 2019
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Data-driven public relations research : 21st century practices and applications
Eggensperger, Jim; Redcross, Natalie - 2019
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 --...
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Handbook of marketing analytics
Mizik, Natalie; Hanssens, Dominique M. - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case...
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Event-Resource-Management mit digitalen Tools : schnell - skalierbar - messbar: Wie die Digitalisierung die Live-Kommunikation verändert
Coppeneur-Gülz, Christian; Rehm, Sven-Volker - 2018
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Infonomics : how to monetize, manage, and measure information as an asset for competitive advantage
Laney, Douglas B. - 2018 - First edition
Why monetize information -- Top ways to monetize information -- Methods for monetizing information -- Analytics: the engine of information monetization -- Information management maturity and principles -- Information supply chains and ecosystems -- Leveraging asset management standards and...
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Vertrieb und Marketing in der digitalen Welt : so schaffen Unternehmen die Business Transformation in der Praxis
Biesel, Hartmut H.; Hame, Hartmut - 2018
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Ads that don’t overstep : how to make sure you don't take personalization too far
John, Leslie K.; Kim, Tami; Barasz, Kate - In: Harvard business review : HBR 96 (2018) 1, pp. 62-69
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Exploring the power of electronic word-of-mouth in the services industry
Loureiro, Sandra Maria Correia (ed.);  … - 2020
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
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Intelligent assistance systems for marketing decisions
Dogaru, Mirela; Stoica, Dumitru Alexandru; Vânceanu, … - In: Improving business performance through innovation in …, (pp. 70-82). 2020
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Marketing strategy : based on first principles and data analytics
Palmatier, Robert W.; Sridhar, Shrihari - 2017 - 1st edition
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The changing role of the chief marketing officer : unlocking the power of data-driven communication
Rumpold-Preining, Marilies - In: Out-thinking organizational communications : the impact …, (pp. 65-71). 2017
Persistent link: https://ebtypo.dmz1.zbw/10011536838
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Globalization, innovation, and marketing philosophy : a critical assessment of role of technology in defining new dimensions
Mohanty, Sandeep Kumar - In: Business analytics and cyber security management in …, (pp. 48-63). 2017
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Marketing Automation und IT-gestütztes digitales Dialogmarketing : Herausforderungen und Potenziale (nicht nur) im Tourismus
Lieven, Stefan von; Pieper, Sebastian - In: Marketingexzellenz im Tourismus : Konzepte - …, (pp. 193-212). 2017
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Krankenhausmarketing 4.0 : erfolgreich in einer digitalen Welt
Stoffers, Christian (ed.) - 2017 - 1. Auflage
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
Struhl, Steven M. - 2017
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow...
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Creating insights in large markets
Ringel, Daniel - 2017
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
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Creating a market analytics tool that marketers LOVE to use : a case of digital transformation at Beiersdorf
Vom Brocke, Jan; Fay, Maria; Böhm, Martin; Haltenhof, … - In: Shaping the digital enterprise : trends and use cases …, (pp. 197-217). 2017
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Leveraging data rich environments using marketing analytics
Holtrop, Niels - 2017
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Sales 4.0 : Strategien und Konzepte für die Zukunft im Vertrieb
Katzengruber, Werner; Pförtner, Andreas - 2017 - 1. Auflage
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Marketing Intelligence: Innovationen zur Digitalisierung des Marketing
Theobald, Elke - In: Die andere Sicht auf das Innovieren : Frauen im …, (pp. 143-154). 2017
Persistent link: https://ebtypo.dmz1.zbw/10011702170
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Multidimensionale Kundensegmentierungsansätze von Kreditinstituten im Zeitalter der Digitalisierung
Zur Brügge, Ralph; Kuttler, Hans-Jörg - 2017
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Big Data - Erfolgsfaktoren für den Einsatz in Vertriebsprozessen bei Banken
Eickbusch, Jens - 2017
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Aspektorientierte Datenhaltung in Produktkonfiguratoren : Anforderungen, Konzepte und Realisierung
Liebisch, Matthias - 2014
Seit Mitte des 20. Jahrhunderts äußert sich der weltweite soziokulturelle Prozess der Individualisierung auch im geänderten Konsumverhalten. Dabei sehen sich Unternehmen zunehmend mit dem Wunsch nach kundenindividuellen Produkten zum Preis eines äquivalenten Massenprodukts konfrontiert....
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Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
Binckebanck, Lars (ed.); Elste, Rainer (ed.) - 2016
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The analytical marketer : how to transform your marketing organization
Sweetwood, Adele - 2016
Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent & skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action
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Erfolgsfaktor Customer Journey
Edelman, David C.; Singer, Mark - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 1, pp. 24-35
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Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H. - 2016
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Fundamentals of marketing information systems and anaysis
Kridel, Donald J.; Dolk, Daniel R.; Castillo, David - 2016
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Handbook of marketing information system
Kridel, Donald J.; Dolk, Daniel R.; Castillo, David - 2016
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Handbook of marketing information system
Castillo, David; Magnan, Shon; Kridel, Donald J. - 2016
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Handbook of marketing information system
Castillo, David; Magnan, Shon; Kridel, Donald J. - 2016
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Fundamentals of marketing information systems and analysis
Castillo, David; Magnan, Shon; Kridel, Donald J. - 2016
Persistent link: https://ebtypo.dmz1.zbw/10011515258
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Innovation in banking industry : achieving customer satisfaction
Achimba, Clement; Ongonga, Jared Opiyo; Nyarondia, … - In: Modern banking : applied theory and practice, (pp. 223-245). 2016
Persistent link: https://ebtypo.dmz1.zbw/10011517680
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The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn - In: Journal of advertising research 56 (2016) 2, pp. 136-141
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Driving customer-centric growth : a practical roadmap : the pivotal role of insights and analytics in the customer-centric organization
Simon, Mario; Driest, Frank van den; Wilms, Tom - In: Journal of advertising research 56 (2016) 2, pp. 159-168
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Big Data - die Berechenbarkeit des Konsumenten
Schwarz, Torsten - In: Die 10 wichtigsten Zukunftsthemen im Marketing, (pp. 43-61). 2016
Persistent link: https://ebtypo.dmz1.zbw/10011518278
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Brand machines, sensory media and calculative culture
Brodmerkel, Sven; Carah, Nicholas - 2016
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Building an insight engine : how Unilever got to know its customers
Driest, Frank van den; Sthanunathan, Stan; Weed, Keith - In: Harvard business review : HBR 94 (2016) 9, pp. 64-74
Persistent link: https://ebtypo.dmz1.zbw/10011550444
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results
Marr, Bernard - 2016
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to...
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Market Intelligence für E-Commerce-Gründungsunternehmen
Pöppelbuß, Jens; Bur am Orde, Michael - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 517-540). 2015
Persistent link: https://ebtypo.dmz1.zbw/10010531035
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Customer relationship management strategies in the digital era
Nasır, Süphan - 2015
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
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Big Data im Marketing : Chancen und Möglichkeiten für eine effektive Kundenansprache
Schwarz, Torsten (ed.) - 2015 - 1. Auflage
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
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Trends and innovations in marketing information systems
Tsiakis, Theodosios (contributor) - 2015
"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--
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Persistent link: https://ebtypo.dmz1.zbw/10011398189
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Competing on customer journeys
Edelman, David C.; Singer, Marc G. - In: Harvard business review : HBR 93 (2015) 11, pp. 88-100
Persistent link: https://ebtypo.dmz1.zbw/10011399715
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A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Shankaranarayanan, Ganesan; Even, Adir; Berger, Paul D. - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 14-37
Persistent link: https://ebtypo.dmz1.zbw/10011380448
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