Understanding online consumers and their buying behavior had been the major focus for marketers and gained special attention among the marketing science researchers for over three decades. The purpose of this research is to investigate the past and current trends in online consumer behavior...

The unprecedented availability of data, along with the growing variety of software packages to visualize it, presents both opportunities and challenges for operations management (OM) research. OM researchers typically use data to describe conditions, predict phenomena, or make prescriptions...

The explosion of online information with the recent advent of digital technology in information processing, information storing, information sharing, natural language processing, and text mining techniques has enabled stock investors to uncover market movement and volatility from heterogeneous...

The analysis of modern literary sources demonstrates that studying of visual identification elements is considered by authors of scientific researches in the aspect of their use for business-structures. Specific sectors of human activity and the art sphere are either ignored or not taken into...

The handbook sets forth standards of cartographic presentation of statistical data, thus responding to the growing demand for information shown in the territorial and spatial contexts. This demand necessitates constant enhancement of the forms of statistical presentation of data - not only as...

Understanding how consumers perceive brands is at the core of effective brand management. In this paper, we present the Brand Visual Elicitation Platform (B-VEP), an electronic tool we developed that allows consumers to create online collages of images that represent how they view a brand....

This dissertation presents the design, development and evaluation of the Social Set Visualizer, an innovative Visual Analytics software tool, that expands upon a novel set-based approach to Big Social Data Analytics for large-scale datasets from social media platforms such as Facebook. Over the...

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Contents: Foreword by Leif Edvinsson / Introduction: welcome to the world of intellectual capital / John Dumay, Christian Nielsen and Morten Lund -- Part I Content Analysis -- 1. Investigating intellectual capital disclosure through content analysis: Reflections and suggestions for future...

Why Numbers Are Not Enough -- Why Do We See so Many Bar Charts? -- What Charts You Should Know and Love (and Sometimes Loathe) -- How to Get People to Use Charts and Dashboards -- Why Collaboration Is Critical -- How Dashboards and Interactivity Lead to Better Insights -- Why Knowing Your...

In this paper authors have tried to highlight some new areas of patent analysis by using visualizing and neural network based approaches. This paper creates patent map that represents all technological categories and a method to locate patent data of electrical energy sector. This mapping...

Today's highly competitive business world requires that managers be able to make fast and accurate strategic decisions, as well as learn to adapt to new strategic challenges. This necessity calls for a deep experience and a dynamic understanding of strategic management. The trait of dynamic...

Geschäftsmodell-Modellierungssprachen (BMMLs) sind ein wichtiger Ansatz um die Generierung von Geschäftsmodellideen zu unterstützen. Die Beiträge dieser Dissertation befassen sich mit fünf Limitationen, die das zugehörige Forschungsfeld charakterisieren: Die mangelnde Konsolidierung,...

One of the main principles to build portfolios of financial assets is to achieve stable long-term performance and avoid large drawdowns. This article describes how a method of Machine Learning, Kohonen's Self-Organising Maps (SOM), can be applied to visualise risk and to build robust portfolios...

Visualization is not only an important part of experimental data analysis process but also an efficient tool for transfer of acquired knowledge in multiple areas including, but not restricted to, ICT, general scientific discussion, innovation, data mining, decision support systems as well as...

Discover work styles : building interpersonal relationships through visual and tangible approaches -- Understand core beliefs : creating visuals helps in understanding values and biases -- Establish trust : sharing stories using rich and lean media -- Assess information : learning from...

This book offers an introduction and hands-on examples that demonstrate how Learning Analytics (LA) can be used to enhance digital learning, teaching and training at various levels. While the majority of existing literature on the subject focuses on its application at large corporations, this...