Logistics commands a huge variety of dynamic developments, driven by techno-logical, organizational as well as market changes. Within this dynamic environ-ment, logistics management demands a competent and flexible workforce, up-dated by current training and qualification tools. Publication of...

Logistics commands a huge variety of dynamic developments, driven by techno-logical, organizational as well as market changes. Within this dynamic environ-ment, logistics management demands a competent and flexible workforce, up-dated by current training and qualification tools. Publication of...

"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also...

Logistics commands a huge variety of dynamic developments, driven by technological, organizational as well as market changes. Within this dynamic environment, logistics management demands a competent and flexible workforce, updated by current training and qualification tools. At the junction of...

This pitching research letter presents a new angle to Faff’s (2015, 2016) pitch template. To better appreciate the research thrust underlying a scholarly paper, a reverse-engineered pitch can be created. This helps enhance one’s understanding of the finer aspects of an article and it is also...

Logistics commands a huge variety of dynamic developments, driven by technological, organizational as well as market changes. Within this dynamic environment, logistics management demands a competent and flexible workforce, updated by current training and qualification tools. At the junction of...

Induction : the military-entertainment complex and the contemporary war imaginary -- From Battlezone to America's Army : the Defense Department and the game industry -- Creating repeat consumers : epic realism and the birth of the wargame franchise -- Coming to a screen near you : the RMA and...

Game industry and cultural policy -- Hong Kong game industry -- Game industry and markets in China -- Cultural policies in China -- East Asian cultural policies and market -- Conclusion: Hong Kong's creative industries and East Asian rivalry -- Epilogue: study of cultural policy as vocation --...