Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety...

With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people’s behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this...

The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical...

Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety...

With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people's behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this...

This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...

The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical...

Mit der Marktnahen Produktentwicklung soll die technologische Leistungsfähigkeit eines Unternehmens so in die Neuproduktentwicklung eingebunden werden, dass Bedürfnisse der Kunden bestmöglich befriedigt werden. Auf diese Weise sollen geforderte und realisierte Produkteigenschaften...

Der Verkehrssektor hat einen neuen und zukunftsorientieren Markt: Fernbuslinien sind eine günstige Alternative zu den etablierten Verkehrsträgern. Ihre rasante Entwicklung mit einer sehr heterogenen Anbieterstruktur - vom Großkonzern zum Startup-Unternehmen - sind Anlass genug für eine...

Conjoint analysis has become the most used technique for measuring preferences for new products to be launched in the market. Experimental design models are key elements for its use in market research. Such models involve a matrix in which attributes and levels are combined, making product...

Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...

CJ-Analysen werden in der Marktforschung eingesetzt, um metrische Nutzenfunktionen zu ermitteln. Sofern die Eingabedaten in Form einer Rangordnung vorliegen, ist bei der Auswertung eine Skalentransformation vorzunehmen. Am Beispiel einer Conjoint-Anwendung wird aufgezeigt, daß hieraus deutliche...

This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...

The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...

Mass media formats such as films may affect attitude and behavior at social, group or individual level. Existing literature lack sufficient evidence and results on the way according to which, films may influence in a positive manner entrepreneurial attitude. Research and results reported herein...

Personal information is essential in an information-oriented society for societal development and as a valuable business resource. However, because of poor management and a lack of proper protection, leakage of personal information can take place over time, and the standard for compensation is...