This study investigates car sharing participation in Sweden within the broader context of sharing economy platforms. Its objective is to explore the relationship between internet use and car sharing, while accounting for residential area, gender, and age. The analysis is based on nationally...

Purpose - This study will examine how consumer brand preference is impacted by economic instability in the market of e-commerce in Indonesia, the relationship between self-image and purchasing patterns under three different periods; pre-crisis (2017-2019), crisis (2020-2022), and post-crisis...

Understanding consumer choices and their drivers of willingness to pay (WTP) for a bottle of wine has been a research challenge in wine economics, particularly in niche markets such as sparkling wine. This study investigates the determinants of WTP for sparkling wine based on data from...

Research published about the restaurant industry has experienced consistent growth over the past few decades. Yet, a comprehensive bibliometric review of this research has not been performed. This study aimed to perform such a review by examining peer-reviewed articles (n = 792) focused on...

Virtual reality (VR) can influence people's lives and business development. It can bring immersive experiences for people and can strengthen the relationships between customers and companies. In this paper, Generation Z (Gen Z) members' interest in VR is analyzed in various domains, like...

Household savings are a long-term financial issue that can undermine the financial well-being of American families if not addressed. This study examines financial planning strategies through the Behavioral Life-Cycle (BLCH) hypothesis, focusing on long-term savings goals, financial safety nets,...

This study addresses the growing importance of peer influence in digital marketing by examining how various forms of social interaction affect Generation Z's purchase intentions, particularly in relation to newly launched technological products. As digital natives, Gen Z consumers navigate...

Mass shootings in the U.S. have been at the center of the public crisis debate for a long time. Combining information on mass shootings with background check reports from the Federal Bureau of Investigation, this study applies mass shootings as exogenous shocks and reveals that the demand for...

Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...

In a world divided between consumerism and environmental protection, between greening and greenwashing, there is a strong need for enhancing comprehension regarding the effects that a certain consumption behavior might have on the present and future generations. This study examines what drives...

The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory...

This study aims to explore how customer satisfaction (CS) serves as a mediator in the connections between service quality (SQ), efficiency and reliability (EAR), customer retention (CR) and customer loyalty (CL) within the E-Banking industry in Bangladesh. The empirical experiment employed a...

Research background: Influencers create a powerful influence and attract a wide audience through their presence on social media. The impact of influencer marketing on the behavior of Generation Z consumers is extremely effective. Generation Z stands out for its digital skills and enormous...

This study examines the relationship between cannabis and wine consumption, investigating whether these substances function as substitutes or complements. Using data from an online survey of 523 German wine consumers, including 215 cannabis users, we analyze consumption across four wine...

Policy makers frequently champion information provision about carbon impact on the premise that consumers are willing to mitigate their emissions but are poorly informed about how to do so. We empirically test this argument and reject it. We collect an extensive new dataset and find both large...

This paper investigates the market position of hard cider within the broader alcoholic beverage market. The first experiment identifies two distinct consumer segments-around 40% prioritize flavor attributes, while 53% prefer production information. The second experiment utilizes a basket- and...

The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...

Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

The rapid social change in the world through global economic turmoil, social inequality, and degradation of the natural context triggered an increase in criticism of the marketing approach oriented towards the dimension of profit alone. The concept of modern marketing requires rebranding with...

This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...