Koç, Fatih; Özkan, Bekir; Gaga, Merve; Efendioğlu, … - 2025
This study examines the impact of price consciousness and deal proneness on impulsive buying behavior and the Fear of Missing Out (FoMO) in the context of online clothing shopping, with a particular focus on post-purchase regret. Data were collected from 230 participants through an online survey...