The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...

VAT rates have changed multiple times and to a relatively great extent in Hungary during the past years. We use the resulting price changes in estimating the price- and income-elasticity of households’ expenditures. As a novelty, we introduce an interaction term in estimating the demand system...

Many people implicitly sell or give away their data when using online services and participating in loyalty programmes-despite growing concerns about company's use of private data. Our paper studies potential reasons and co-variates that contribute to resolving this apparent paradox, which has...

Many people implicitly sell or give away their data when using online services and participating in loyalty programmes-despite growing concerns about company’s use of private data. Our paper studies potential reasons and co-variates that contribute to resolving this apparent paradox, which has...

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The...

The current study provides the first experimental test of the compromise effect, i.e. the tendency to choose middle options, in a naturally occurring setting. Simultaneously, I propose and evaluate a novel nudge intended to stimulate active choice - the (un)compromise effect - a compromise...

Die Beschäftigung mit Betriebsformen zählt zu den zentralen Strömungen der Handelsforschung. Vor dem Hintergrund des demografischen Wandels ist es daher verwunderlich, dass die Betriebsformenwahl älterer KonsumentInnen in der wissenschaftlichen Diskussion bis dato kaum Berücksichtigung...

The goal of this paper is to outline the effect of new technologies in marketing on competitive advantage of the company. Sophisticated technology is drastically changing the society including consumer behaviour and their purchasing patterns. Many companies are already actively combining IoT...

Im Fokus dieser Arbeit steht der Wandlungsprozess in Österreichs Stromwirtschaft aus Sicht des Marketings für Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen...

Im Verlauf des (Kauf-)Entscheidungsprozesses sind die Konsumenten zahlreichen psychologisch zu erklärenden internen Phänomenen ausgesetzt. Kognitive Dissonanz ist ein zentrales relevantes Konstrukt in diesem Zusammenhang. Aus Sicht der Marketingforschung ist das psychologische Befinden der...

Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

Unter dem Schlagwort des "Corporate Branding" steht ein weiterer Aspekt der Markenführung im Fokus des Markenmanagements. Dessen Bedeutung resultiert aus den vielfältigen Wirkungen einer Unternehmensmarke. So symbolisiert diese nicht nur gegenüber Konsumenten institutionelle und damit...

This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for...

In this paper, under the assumption that green consumption has (at least partially) a social/psychological dimension, we analyse the effect of a carbon tax when it is imposed on consumers buying dirty products rather than on polluting firms. The amount of the tax paid is determined by the share...

Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety...