The digitalization of finance has accelerated the diffusion of FinTech and raised new questions about how AI, data security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking, security perceptions, AI-enabled personalisation and trust...

The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...

Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research directions in the field and the trends that could shape...

In 2023, the transportation sector in Europe contributed 25% of CO2 emissions, with almost no reduction since 2010. Despite government policies promoting decarbonization, public adoption of electric vehicles (EVs) remains limited. This study, involving 5,500 German participants from a...

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...

This paper analyses the use of emotional content in digital communication of the charitable foundation. The theoretical part of the article discusses the concept of digital communication, the peculiarities of using emotional content in digital communication and the influence of emotional content...

In 1983 England's fifth-tier football competition introduced a two-points-for-a-home-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft cocktail bartenders who act as both ‘agent’ and...

While consumers in palm oil-importing countries mainly encounter palm oil as an ingredient, consumers in palm oil-producing nations additionally rely on it as their primary cooking oil. Using focus group discussions across low, middle- and high-income groups (10 groups, n=81), this paper...

This paper deals with the analysis of the preferences of different customer generations in Slovakia in the field of marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of company strategies and has a key influence on how...

This paper deals with the problem of how the risk perception among retail customers is affected by the consumer protection regulation on the financial market. Through a questionnaire survey, we have measured the effect of selected consumer protection measures on banking or investment decisions...

This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...

The advancement of digital technology and the growth of e-commerce have significantly changed the shopping channel choice behaviour (SCCB) of customers. This article presents a systematic literature review on the SCCB of customers using a hybrid review approach that includes bibliometric...

Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour,...

This study explores the implications of digital influence on purchasing patterns among Ghanaian women, focusing on the nuanced distinctions between working and non-working lifestyles. Employing a robust quantitative research approach, insights were gathered from 279 respondents through a survey....

This study investigates the influence of sports influencers on consumer buying behaviors, focusing on the characteristics of these influencers and their impact on followers' choices. The advent of social media has allowed millennials to engage with brands, often tying this engagement to elements...

Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the...

Within the framework of the circular economy, extending the lifespan of electrical products through repairing them is a promising approach, particularly against the backdrop of growing e-waste levels. Consumers play a key role in facilitating repair and multiple studies have suggested their...

The chocolate supply chain exemplifies the social and environmental challenges within global food systems. Growing awareness of environmental impact and ethical production practices is increasingly shaping consumer choices and influencing food policy. This highlights the need for an integrated...

This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises,...

This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....

This study evaluates a randomized trial in Côte d’Ivoire, implemented by the Africa Gender Innovation Lab (GIL), which tested whether varying the content and recipient of SMS reminders can increase enrollment among young people who had pre-registered for a skills training program. Messages...

We test the effectiveness of different AI-delivered conversation protocols to increase people' motivation for change. In a large-scale experiment with 2,719 social media users, we randomly assign participants to a control conversation or one of three treatment arms: two Motivational Interviewing...

Heterogeneous search costs enable price discrimination, which I study in the canonical Wolinsky (1986) sequential search setting. Firms observe a public signal of a consumer's search cost before posting a personalized price. The welfare effects of search-cost-based price discrimination depend on...

Behavioral design in smartphone apps aims at inducing certain, monetizable behavior, mainly increased engagement, measurable by usage time. Such design is rarely transparent and often restricts users' ability to make alternative choices. In a framed field experiment, we document that behavioral...

We test whether AI-generated news images affect outlet demand and trust. In a preregistered experiment with 2,870 UK adults, the same article was paired with a wireservice photo (with/without credit) or a matched AI image (with/without label). Average newsletter demand changes little. Ex-post...

Platformisation and the growing adoption of AI-driven systems have intensified pervasive data extraction and appropriation that bring distinct harms for both individuals and societies at large. Yet, little is known about how distinct harm perceptions shape citizens' preferences for different...