The modern digital public sphere requires effective content moderation systems that balance the interests of states, technology companies, and the public. This article examines how two pieces of legislation establish regulatory intermediaries in an attempt to strike this balance: the EU's...

We study the competitive impact of content moderation by a dominant online platform. We exploit an exogenous shock that led the largest adult content platform to remove all non-verified content, eliminating 80% of its video library. Using a difference-in-differences approach and leveraging on...

The article addresses the issue of the distribution of users browsing the internet for content in a specific format through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a broader problem with the formation of traffic to an...

By introducing the concept of high-reach AI, this paper focuses on AI systems whose widespread use may generate significant risks for both individuals and societies. While some of those risks have been recognised under the AI Act, we analyse the rules laid down by the Digital Services Act (DSA)...

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void exists in our understanding of the dynamics of consumer engagement with content creators producing...

Delicatasty is a culinary-focused MSME that was founded in 2020. Along with the development of technology and social media platforms used as marketing media, conceptualization in the form of brand guidelines, content pillars, and content calendar is required to strengthen brands so that...

This paper argues that the conventions surrounding content encourage certain ways of paying attention in media ecologies. The author uses the concept of attention as a new materialist rhetorical lens to understand writing-as-content and proposes two additional attributes that complement Dush’s...

YouTube is probably the world’s largest digital labour platform. YouTube creators report similar decent work deficits as other platform workers: economic and psychosocial impacts from opaque, error-prone algorithmic management; no collective bargaining; and possible employment...

Public discourse has moved online, enabled by platforms, which in the context of information and media content have become an essential source, access point and key distributor of information. Public Service Media (PSM) - the 'basic information service provider' with a special mandate from the...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...

A typical user-generated content (UGC) platform operates as an ecosystem: the platform provides incomes for the creators, the creators provide contents for the viewers, and the viewers provide advertising revenue to the platform, forming a relationship triangle. Managing a UGC platform is a...

This article explores the alternative system of contractual regulation that permits monetised user-generated content (UGC) in the video game industry. By situating the user in an industry where it is possible to earn millions from "playing games", this article challenges the assumption in...

Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the needs of individuals. The web is one of the...

This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...

This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...

The US has experienced an intense debate in recent years over free speech on the internet. Are online digital platforms doing enough to filter out content that is illegal? Are they doing enough to filter out content that is harmful to society, or harmful to disadvantaged groups within society,...

The sudden and rapid appearance of COVID-19 surprised many, so the whole world switched to the digital environment at one point. Business meetings, classes, and social events took place via the Internet. In such an environment, e-books have played a major role in responding to distance learning....

There has been much concern that social media, in particular YouTube, may facilitate radicalisation and polarisation of online audiences. This systematic review aimed to determine whether the YouTube recommender system facilitates pathways to problematic content such as extremist or radicalising...

Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...

"Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside...