Sowohl für die etablierten als auch für potenzielle neue Akteure im Bildungswesen ist gegenwärtig eine systematische Planung bzw. Analyse ihrer Aktivitäten angesichts der sich wandelnden Wertschöpfungs- und Wettbewerbsstrukturen von hoher Relevanz. Peter Weber zeigt in dieser Arbeit...

Machine generated contents note: Foreword Preface Acknowledgements About the Author Introduction: Your Content Marketing Transformation Chapter 1: Building a Content Creation Framework Why does your business need a framework for creating content? How do you build a framework for creating...

Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Introduction: Your Content Marketing Transformation -- Chapter 1: Building a Content Creation Framework -- Why Does Your Business Need a...

Part 1. Wearing the content strategist hat. Setting content goals -- Designing content personas -- Defining your channels -- Themes, voice, and tone -- Finding your brand's aesthetic -- Part 2. Wearing the content creaor hat. Understanding content formats -- The one about formulas and headlines...

Life-long learning concepts are increasingly discussed also in logistics due to the importance of competences in a dynamic and complex logistics industry. Content management systems are programs that allow users to read, publish, and modify online content. A special kind of content management...