The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...

Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...

This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...

The sudden and rapid appearance of COVID-19 surprised many, so the whole world switched to the digital environment at one point. Business meetings, classes, and social events took place via the Internet. In such an environment, e-books have played a major role in responding to distance learning....

This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...

Die vorliegende Forschungsarbeit behandelt die Filtrierung von sozialen Medien durch die Content Moderatoren. Die Content Moderatoren sind Menschen, die unter schlechten Arbeitsbedingungen und hoher psychischer Belastung Plattformen wie Facebook tagtäglich von strafbaren Inhalten filtern. Durch...

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

The Indian context is different from the western context in many dimensions. Ancient Indian wisdom can offer many interesting frameworks, philosophies and tools for present day managers. Despite that, only a few Indian Institutes of Management (IIMs) offer courses based on the Mahabharata,...

Mixed two-sided platforms suffer from the dilemma related to the platform’s regulation of user-generated content (UGC). Strict regulation may weaken the willingness of users to continuously generate new content, whereas loose regulation may lead to massive low-quality content shares. This...

Bureaucrat-assisted contention in China is a type of collective action in which native-born officials help socioeconomic elites launch or sustain popular action against outsider party secretaries by leaking information and sabotaging repression. Bureaucrats who assist local influentials are...

Content marketing: classification and definitional approaches -- Content marketing and advertising impact: research, models, psychological background on attitudes and behavior -- Effective content marketing: topics, content, messages, formats -- Content marketing controlling: central terms and...

Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...

Content on non-profit user-generated content (UGC) platforms, such as Wikipedia, is generally created and maintained as open-collaboration projects by UGC communities who are also users of these platforms. Furthermore, the financial sustainability of these platforms depends on funding from...

The algorithm to determine the place where network functions are located and how much capacities of network function flexibly are required is essential for economical NFV (Network Functions Virtualization)- based network design. The authors proposed a placement algorithm of virtual routing...

Brands and advertisers often tap into the crowd to generate ideas for new products and ad creatives by hosting ideation contests. Content evaluators then winnow thousands of submitted ideas before a separate stakeholder, such as a manager or client, decides on a small subset to pursue. We...

We measure the value of promotional activities and referrals by content creators to an online platform of user-generated content. To do so, we develop a modeling approach that explains individual-level choices of visiting the platform, creating, and purchasing content as a function of consumer...

The amount of piracy in the streaming and static digital content in general and the music industry in specific is posing a challenge to digital content owners. The paper proposes a DRM system to monetize, track and control online content cross platforms. The system addresses the need to lowering...