Die vorliegende Forschungsarbeit behandelt die Filtrierung von sozialen Medien durch die Content Moderatoren. Die Content Moderatoren sind Menschen, die unter schlechten Arbeitsbedingungen und hoher psychischer Belastung Plattformen wie Facebook tagtäglich von strafbaren Inhalten filtern. Durch...

Do contributions to online content platforms induce a feedback loop of ever more user-generated content or will they discourage future contributions? To assess this, we use a randomized field experiment which added content to some pages in Wikipedia while leaving similar pages unchanged. We find...

"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate...

"This book provides relevant theoretical frameworks and the latest research findings in the area of maturity models. It explores maturity model development, maturity model application as well as maturity model validation"--

The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...

Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Introduction: Your Content Marketing Transformation -- Chapter 1: Building a Content Creation Framework -- Why Does Your Business Need a...

"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content...

Content Marketing zielt darauf ab, dem Kunden hochwertige, für ihn relevante Informationen oder Unterhaltung zu bieten, und dabei einen geschäftlichen Vorteil (Produktverkauf, Markenpflege o.Ä.) zu erzielen. Damit steht der Ansatz im Kontrast zu simpler, oft nervtötender Banner-, Anzeigen-...