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  • Search: subject_exact:"Content Management"
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Year of publication
Subject
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Content Management 551 Content management 450 Social Web 127 Social web 127 Online-Marketing 84 Internet marketing 75 Wissensmanagement 65 Knowledge management 55 Internet 49 E-Business 46 E-business 46 Deutschland 44 Website 43 Beziehungsmarketing 36 Digital goods 36 Digitale Güter 36 Germany 36 Relationship marketing 36 Customer integration 35 Kundenintegration 35 Mediensektor 34 Unternehmen 32 Brand management 31 Markenführung 31 Digital platform 29 Digitale Plattform 29 Informationsmanagement 28 Media industries 28 Consumer behaviour 27 Konsumentenverhalten 27 Betriebliches Informationssystem 24 Theorie 24 Theory 24 Marketing management 21 Marketingmanagement 21 Medienwirtschaft 21 Viral marketing 21 Virales Marketing 21 Information management 19 USA 19
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Online availability
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Undetermined 120 Free 97
Type of publication
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Book / Working Paper 285 Article 274
Type of publication (narrower categories)
All
Article in journal 173 Aufsatz in Zeitschrift 173 Aufsatz im Buch 98 Book section 98 Graue Literatur 32 Non-commercial literature 32 Working Paper 31 Hochschulschrift 29 Thesis 25 Arbeitspapier 23 Collection of articles of several authors 19 Sammelwerk 19 Case study 18 Fallstudie 18 Aufsatzsammlung 13 Guidebook 13 Ratgeber 13 Dissertation u.a. Prüfungsschriften 9 Konferenzschrift 8 Lehrbuch 7 Textbook 7 Conference proceedings 6 Handbook 4 Handbuch 4 Research Report 2 Amtsdruckschrift 1 Catalog of products and producers 1 Collection of articles written by one author 1 Conference paper 1 Government document 1 Konferenzbeitrag 1 Produkt- und Herstellerübersicht 1 Reprint 1 Sammlung 1
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Language
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English 307 German 247 Undetermined 7
Author
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Hess, Thomas 30 Anding, Markus 9 Benlian, Alexander 8 Bodendorf, Freimut 6 Chiou, Lesley 6 Vom Brocke, Jan 5 Albuquerque, Paulo 4 Chatow, Udi 4 Christ, Oliver 4 Dörr, Jonathan 4 Evgeniou, Theodoros 4 Jamal, Zainab 4 Pellegrini, Tassilo 4 Schwickert, Axel C. 4 Simons, Alexander 4 Tan, Yong 4 Tucker, Catherine E. 4 Vizjak, Andrej 4 Zhang, Kaifu 4 Asprey, Len 3 Büren, Adrian 3 Chen, Kay-Yut 3 Cho, Soohyun 3 Eggers, B. 3 Eggert, Sandy 3 Germanakos, Panagiotis 3 Gersdorf, Ruben 3 Gomolka, Martin 3 Heinrich, Stephan 3 Hinkelmann, Knut 3 Krämer, Jan 3 Lekkas, Zacharias 3 Middleton, Michael 3 Pavlidis, Polykarpos 3 Qiu, Liangfei 3 Reich, Siegfried 3 Richard, Emile 3 Rupp, Miriam 3 Spörrer, Stefan 3 Stratopoulos, Theophanis C. 3
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Institution
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Springer Fachmedien Wiesbaden 8 Institut für Wirtschaftsinformatik und Neue Medien <München> 7 MITP Verlags-GmbH & Co. KG 6 IGI Global 3 Deutsche Gesellschaft für Informationswissenschaft und Informationspraxis 2 I-MEDIA <2007, Graz> 2 I-SEMANTICS <2007, Graz> 2 Institut für Informationswirtschaft und -management <Karlsruhe> 2 TRIPLE-I <2007, Graz> 2 Universität <Karlsruhe> / Lehrstuhl für Informationsbetriebswirtschaftslehre 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Accenture GmbH <Sulzbach, Taunus> 1 Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München> 1 Books on Demand GmbH <Norderstedt> 1 ComInfo <2002, Frankfurt, Main> 1 ComInfo <2003, Frankfurt, Main> 1 European Parliamentary Research Service 1 Fachkongress "Progress in Tourism Research" <3, 2002, Berlin> 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Gesellschaft für Terminologie und Wissenstransfer 1 I-SEMANTICS <6, 2010, Graz> 1 Institut f??r Rundfunk??konomie an der Universit??t zu K??ln 1 Institut für Medien und Kommunikationsmanagement 1 International Food Policy Research Institute (IFPRI) 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 Online-Tagung <24, 2002, Frankfurt, Main> 1 Online-Tagung <25, 2003, Frankfurt, Main> 1 Organisation for Economic Co-operation and Development 1 Springer Gabler <Firma> 1 Springer-Verlag GmbH 1 TKE <4, 1996, Wien> 1 Universität <Osnabrück> / Fachgebiet Betriebswirtschaftslehre - Organisation und Wirtschaftsinformatik 1 Universität Bremen 1 Zürcher Hochschule für Angewandte Wissenschaften 1 Zürcher Hochschule für Angewandte Wissenschaften / School of Management and Law 1 tcworld GmbH 1
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Published in...
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Brand Content : die Marke als Medienereignis 18 Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien 11 HMD : Praxis der Wirtschaftsinformatik 10 Arbeitsbericht 9 SpringerLink / Bücher 9 Springer eBook Collection 8 Institut für Wirtschaftsinformatik und Neue Medien - Working Papers 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Information systems and e-business management : ISeB 5 Journal of management information systems : JMIS 5 Leitfaden Online-Marketing ; [Bd. 1] 5 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 5 Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker 5 Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration 5 mitp Business 5 Erlanger Beiträge zur Medienwirtschaft 4 I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007] 4 I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007] 4 JMM : the international journal on media management 4 Journal of media business studies 4 Springer eBooks / Business and Economics 4 Working Paper 4 essentials 4 Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung 3 Industrial marketing management : the international journal for industrial and high-tech firms 3 Information systems management 3 Information systems research : ISR 3 Institut für Informationswirtschaft und -management - Publikationen 3 International journal of business information systems : IJBIS 3 International journal of internet marketing and advertising : IJIMA 3 International journal of product development : IJPD 3 Quick Guide 3 Springer-Lehrbuch 3 Advances in information systems and management science 2 Advances in logistics, operations, and management science (ALOMS) book series 2 Arbeitspapiere Wirtschaftsinformatik 2 Bochumer Beiträge zur Unternehmensführung 2 Business computing 2 Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2
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Source
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ECONIS (ZBW) 489 USB Cologne (EcoSocSci) 37 USB Cologne (business full texts) 15 EconStor 10 RePEc 7 BASE 1
Showing 1 - 50 of 559
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Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine E. - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
In: European research studies 25 (2022) 3, pp. 634-645
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Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Nguyen, Chi T. K.; Park, Jusik - In: Journal of international trade & commerce 18 (2022) 5, pp. 93-113
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A sustainable enterprise content management technologies use framework supporting agile business processes
Noreen Izza Arshad; Bosua, Rachelle; Milton, Simon; … - In: Knowledge management research & practice : KMRP ; an … 20 (2022) 1, pp. 123-140
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Content Promotion for Online Content Platforms with the Diffusion Effect
Lin, Yunduan; Wang, Mengxin; Shen, Zuo-Jun Max; Zhang, Heng - 2022
Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...
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Content Quality Assurance on Media Platforms with User-generated Content
Zhu, Xingzhen; Lang, Markus; Dietl, Helmut M. - 2022
This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...
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Legal, library, and accounting barriers of e-books for e-learning during COVID-19 at polytechnic in Pozega
Mikić, Ivana; Marinclin, Antonija - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 138-145
The sudden and rapid appearance of COVID-19 surprised many, so the whole world switched to the digital environment at one point. Business meetings, classes, and social events took place via the Internet. In such an environment, e-books have played a major role in responding to distance learning....
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Content Quality Assurance on Media Platforms with User-Generated Content
Zhu, Xingzhen; Lang, Markus; Dietl, Helmut M. - 2022
This paper develops a duopoly model of user-generated content (UGC) platforms that compete for consumers and content producers in two-sided markets with network externalities. Each platform can choose the level of investment into a content quality assurance (CQA) system and the level of...
Persistent link: https://ebtypo.dmz1.zbw/10014240912
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Managing codified content for reuse in knowledge work
Bosua, Rachelle; Venkitachalam, Krishna - In: Knowledge and process management : the journal of … 29 (2022) 1, pp. 3-11
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Negativum sozialer Medien : eine empirische Analyse aus sozialpsychologischer Sicht
Bourdeinik, Julia - 2021
Die vorliegende Forschungsarbeit behandelt die Filtrierung von sozialen Medien durch die Content Moderatoren. Die Content Moderatoren sind Menschen, die unter schlechten Arbeitsbedingungen und hoher psychischer Belastung Plattformen wie Facebook tagtäglich von strafbaren Inhalten filtern. Durch...
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
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Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication
Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341
COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....
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A case for Indian Content in Management Education
GP, Sudhakar - 2021
The Indian context is different from the western context in many dimensions. Ancient Indian wisdom can offer many interesting frameworks, philosophies and tools for present day managers. Despite that, only a few Indian Institutes of Management (IIMs) offer courses based on the Mahabharata,...
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User-Generated Content Regulation for Mixed Two-Sided Platforms
Nan, Guofang; Ding, Ning; Li, Zhiyong; Tan, Yong - 2021
Mixed two-sided platforms suffer from the dilemma related to the platform’s regulation of user-generated content (UGC). Strict regulation may weaken the willingness of users to continuously generate new content, whereas loose regulation may lead to massive low-quality content shares. This...
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Bureaucrat-Assisted Contention in China
O'Brien, Kevin J.; Li, Lianjiang; Liu, Mingxing - 2021
Bureaucrat-assisted contention in China is a type of collective action in which native-born officials help socioeconomic elites launch or sustain popular action against outsider party secretaries by leaking information and sabotaging repression. Bureaucrats who assist local influentials are...
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Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Hörner, Thomas - 2023
Content marketing: classification and definitional approaches -- Content marketing and advertising impact: research, models, psychological background on attitudes and behavior -- Effective content marketing: topics, content, messages, formats -- Content marketing controlling: central terms and...
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Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei; Cebollada, Javier; Cortiñas, Mónica - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
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Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Caruana, Albert - In: Journal of marketing for higher education 33 (2023) 1, pp. 79-96
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How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan; Li, Yangchun - In: Electronic commerce research 23 (2023) 1, pp. 407-441
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Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong; Kwok, Linchi; Xie, Karen L.; Liu, Jianwei; … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. 665-690
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Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor
Konietzny, Jirka; Caruana, Albert - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 51-72
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Content marketing towards customer value creation
Repovienė, Rūta; Pažėraitė, Aušra - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 263-285
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Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan; Liao, Huchang; Al-Barakati, Abdullah - In: Omega : the international journal of management science 115 (2023), pp. 1-21
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The effects of content ephemerality on information processing
Barnea, Uri; Meyer, Robert J.; Nave, Gideon - In: Journal of marketing research 60 (2023) 4, pp. 750-766
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Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.; Shin, Jieun - In: Journal of media business studies 20 (2023) 3, pp. 264-283
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Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435
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Monetization of Digital Content : Drivers of Revenue on Q&A Platforms
Ye, Hua (Jonathan); Yang, Xueping; Wang, Xinwei; … - 2023
Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...
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Sustainability of Non-Profit User-Generated Content Platforms : The Role of Content Creation and Donations
Dong, Ziqi; Demirezen, Emre M; Kumar, Subodha - 2023
Content on non-profit user-generated content (UGC) platforms, such as Wikipedia, is generally created and maintained as open-collaboration projects by UGC communities who are also users of these platforms. Furthermore, the financial sustainability of these platforms depends on funding from...
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Scaling human effort in idea screening and content evaluation
Kireyev, Pavel; Timoshenko, Artem; Yang, Cathy - 2020 - Revised version of 2018/20/TOM/ACGRE
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Virtual Cache & Virtual Wan Accelerator Function Placement for Cost-Effective Content Delivery Services
Kuribayashi, Shin-ichi - 2020
The algorithm to determine the place where network functions are located and how much capacities of network function flexibly are required is essential for economical NFV (Network Functions Virtualization)- based network design. The authors proposed a placement algorithm of virtual routing...
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Scaling human effort in idea screening and content evaluation
Kireyev, Pavel; Timoshenko, Artem; Yang, Cathy L. - 2020
Brands and advertisers often tap into the crowd to generate ideas for new products and ad creatives by hosting ideation contests. Content evaluators then winnow thousands of submitted ideas before a separate stakeholder, such as a manager or client, decides on a small subset to pursue. We...
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Digital services act : European added value assessment : study
Lomba, Niombo; Evas, Tatjana - European Parliamentary Research Service - 2020
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The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning - In: International journal of market research 64 (2022) 3, pp. 354-375
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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310
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Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Rupp, Miriam - 2022 - 2. Auflage
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B2B digital content marketing in uncertain situations : a systematic review
Yaghtin, Shahrzad; Safarzadeh, Hossein; Zand, Mehdi Karimi - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1852-1866
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A typology of brand-related content on social media
Gross, Jana - In: The SAGE handbook of social media marketing, (pp. 263-275). 2022
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Partnering with smart TV platforms : the content providers' dilemma
Goetzenberger, Sebastian; Mooney, Grant; Riefler, Bernd - In: International journal on media management : JMM 24 (2022) 1, pp. 45-64
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Bridging the semantic gap between customer needs and design specifications using user-generated content
Wang, Yue; Luo, Linkai; Liu, Hai - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1622-1634
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"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Albuquerque, Paulo; Chatow, Udi; Chen, Kay-Yut; Jamal, … - 2019
We measure the value of promotional activities and referrals by content creators to an online platform of user-generated content. To do so, we develop a modeling approach that explains individual-level choices of visiting the platform, creating, and purchasing content as a function of consumer...
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A DRM Solution for Online Content Using Blockchain - A Music Perspective
Gomaa, Ahmed - 2019
The amount of piracy in the streaming and static digital content in general and the music industry in specific is posing a challenge to digital content owners. The paper proposes a DRM system to monetize, track and control online content cross platforms. The system addresses the need to lowering...
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Der neue Corporate Influencer : effizientes Social-Media-Marketing mit einem internen Content Creator
Klein, Thomas - 2021
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Crossing borders with content marketing
Singh, Priyanka - In: Cross-cultural exposure and connections : intercultural …, (pp. 243-260). 2021
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Broadcasters' content distribution and programming decisions in multi-channel environments : a literature review
Telkmann, Verena - In: Journal of media business studies 18 (2021) 2, pp. 106-131
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Media Center in der Unternehmenskommunikation : wie Sie eine professionelle digitale Plattform aufbauen, etablieren und nachhaltig betreiben
Kohne, Andreas; Friedrich, Marc J.; Siepe, Christine - 2021
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
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Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483
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Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee; Dellarocas, Chrysanthos; Zervas, … - In: Journal of marketing research 58 (2021) 4, pp. 742-761
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