As Beijing became the first city in history to successfully host both Summer and Winter Olympic Games, this paper looks into the different visualizations of the two Olympics opening ceremonies in 2008 and 2022. By incorporating the concept of Nation Branding, it features a comparative case study...

Can public diplomacy efforts effectively change target country public’s perception of the sender country? Public diplomacy has been regarded as a means of promoting a country's soft power, and many countries have been exerted great about of effort and resources in this pursuit by building...

This study examines Chinese aid projects’ impact on conflict and perceptions of China in 820 African districts from 2000 to 2012. We show that a 10% increase in Chinese aid projects results in a 6% increase in conflict incidents. This rise is mainly due to confrontations involving non-state...

"Nationen werden heute oft wie Konsumartikel vermarktet, z. B. in Kampagnen wie "Die Welt zu Gast bei Freunden" oder "Deutschland, Land der Ideen". Doch das sogenannte "Nation Branding" ist keine neue Erfindung: Spätestens seit dem 19. Jahrhundert – und besonders seit dem Ersten Weltkrieg –...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

This paper uses the 2015 Volkswagen emissions scandal as a natural experiment to provide causal evidence that group reputation externalities matter for firms. Our estimates show statistically and economically significant declines in the U.S. sales and stock returns of, as well as public...

This paper uses the 2015 Volkswagen emissions scandal as a natural experiment to provide causal evidence that group reputation externalities matter for firms. Our estimates show statistically and economically significant declines in the U.S. sales and stock returns of, as well as public...

Purpose Until now, scholars have devoted insufficient attention to theories of place reputation – at the city, region and country levels. Furthermore, the literature does suggest a theoretical link between country reputation and country-of-origin (COO). To foster an alignment between country...

Purpose – This paper aims to show how the relative global status of a country influences its internal country reputation and resulting social cognitions of citizens. Design/methodology/approach – The theories of social identity and collective self-esteem were employed to explain how...