This study investigates how neuromarketing practices intersect with consumer privacy regulation in California, with particular attention to the 2024 Senate Bill 1223 (SB 1223), which amends the CCPA/CPRA to explicitly define "neural data." By examining corporate strategies and regulatory...

Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...

The EU General Data Protection Regulation (GDPR) of 2018 introduced stringent transparency rules compelling firms to disclose, in accessible language, details of their data collection, processing, and use. The specifics of the disclosure requirement are objective, and its compliance is easily...

Two seemingly contradictory trends have accompanied the rise of digital transformation: a demand for better and more customized services, which require the use of personal data, and a concern for data protection. How do we reconcile these divergent trends? The answer to this question may...

Amidst Saudi Arabia's digital transformation, this study investigates the impact of HR training on information security awareness in the finance and healthcare sectors. Grounded in an interpretivist paradigm, semi-structured interviews with 26 participants reveal HR's crucial role in fostering a...

Information unraveling is an elegant theoretical argument suggesting that private information may be fully and voluntarily surrendered. The experimental literature has, however, failed to provide evidence of complete unraveling and has suggested senders' limited depth of reasoning as one...

The adoption of a Global Digital Compact (GDC) as one of the outcomes of the Summit of the Future opens up the opportunity to address in a systematic manner issues that are of critical importance for the digital global governance. It also poses a challenge to developing countries, as most of...

This text aims to address the following question: What are the main debates related to data when considering public action in the Brazilian literature? To answer this question, a narrative literature review was conducted, focusing on studies that examine the relationship between data and...

In 2022, the Belgian Data Protection Authority (DPA) issued a fine against IAB Europe. It held this industry association for online advertising liable for multiple violations of the General Data Protection Regulation (GDPR) in relation to the Transparency and Control Framework (TCF). This...

The introduction of the EU's General Data Protection Regulation (GDPR) in 2018 created conditions that could raise the cost of trading services with the EU, especially where cross-border transfers of personal data are required. This paper examines whether the GDPR has truly affected trade in...

In 2022, the Belgian Data Protection Authority (DPA) issued a fine against IAB Europe. It held this industry association for online advertising liable for multiple violations of the General Data Protection Regulation (GDPR) in relation to the Transparency and Control Framework (TCF). This...

We study how privacy regulations impact information transmission. A receiver faces a decision whose payoff depends on an unknown state. A platform sends a message to her given a sensitive and a nonsensitive signal. Privacy loss occurs when the receiver updates about the former. When privacy is...

The introduction of the EU's General Data Protection Regulation (GDPR) in 2018 created conditions that could raise the cost of trading services with the EU, especially where cross-border transfers of personal data are required. This paper examines whether the GDPR has truly affected trade in...

As firms increasingly rely on user-generated data (UGD) to drive decision-making, questions of digital responsibility have become central to contemporary data governance. This article develops a governance model for UGD that integrates the ecosystem view with three complementary...

In digital markets, personal data is increasingly monetized. As a result, the areas of competition and data protection law collide and the competences of enforcers of these fields of law (i.e. competition and data protection authorities) also overlap. These overlapping competences are not...

The exponential growth of e-commerce and advancements in financial technology have escalated credit card fraud into a major threat, resulting in billions of dollars in global losses annually. This necessitates the development of sophisticated fraud detection systems capable of real-time anomaly...

The study investigates the adoption of Generative AI (GenAI) as a complex socio-technical phenomenon within Thailand's emerging open learning innovation ecosystem. By synthesizing the Theory of Planned Behavior (TPB) and Technology Acceptance Model 2 (TAM2) and extending them with constructs of...

Advances in data collection enable firms to use consumer information for personalized pricing. In Clavor'a Braulin's (2023) symmetric two-dimensional model, this reduces prices and profits, while partial privacy yields the highest profits. Extending the model to asymmetric firms and vertically...

In this paper, we describe an attempt made to develop an efficient disclosure control algorithm for microdata in a statistical portal used for releasing detailed statistical information at various levels of spatial aggregation. The proposed algorithm is based on perturbative methods, such as...

Artificial intelligence (AI) is increasingly used in marketing to deliver personalized messages and services. Although such tools create new opportunities, their acceptance by consumers depends on several factors that go beyond technology itself. This study examines how trust and ethical...

Datenräume können die datenbasierte Wertschöpfung vorantreiben, wenn ökonomische, technische und regulatorische Rahmenbedingungen aufeinander abgestimmt sind. Ihr Erfolg hängt nicht allein von der technischen Infrastruktur ab, sondern von der Verknüpfung ökonomischer Anreize, rechtlicher...

The identifiability of users as they interact in the digital world is fundamentally linked to privacy and security issues. Identifiability can be divided into two: subjective identifiability, which is based on psychological perceptions (i.e., mental space), and objective identifiability, which...

Over recent decades, comprehensive data protection legislation has proliferated worldwide, with a majority of jurisdictions enacting robust statutory regimes. Despite this abundance of legal standards, persistent challenges remain regarding the efficacy of these laws in protecting...

Generative artificial intelligence (GenAI) refers to machines that can create new ideas and generate outputs similar to human cognition. This technology has ushered in a new era, offering remarkable learning capabilities and producing unique results. In this paper, we explore the role of GenAI...

This paper examines the evolving landscape of digital privacy, decentralization and digital assets in the twenty-first century. It explores the transformative impact of those technologies - driven by the exponential growth of semiconductors - in the past decades on the widespread adoption of...