Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...

The rapid development of new technologies, particularly Big Data and artificial intelligence, brings numerous advantages and benefits but also presents specific risks. Expanding technological capabilities to record, archive, and process vast amounts of data can lead to unethical uses, especially...

We examine the trade-off between functionality and data privacy inherent in many AI products by conducting a randomized survey experiment with 1,734 participants from the US and several European countries. Participants' willingness to adopt a hypothetical, AI-enhanced app is measured under three...

This study investigates the intersection of European Privacy Law (PL) and Collaborative Platforms (CP) in the context of mental health, examining their global impact on psychiatric care and the facilitation of work reintegration for individuals with mental health conditions. The research...

The emergence of mobile applications (apps) that utilize sharing economy concepts has revolutionized multiple industries, including transportation, accommodation, healthcare, and other sectors. With the nature of massive data collection and sharing policies, these platforms create serious...

We examine the trade-off between functionality and data privacy inherent in many AI products by conducting a randomized survey experiment with 1,734 participants from the US and several European countries. Participants' willingness to adopt a hypothetical, AI-enhanced app is measured under three...

Privacy regulations like the General Data Protection Regulation aim to empower consumers with greater transparency and control over their personal data. In response, firms may exercise price discrimination in the form of versioning. This paper studies how these two aspects of privacy regulation...

Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about...

As regulators seek to balance user privacy with publisher sustainability, Google's Privacy Sandbox offers a potential replacement for third-party cookies. This paper presents the first independent estimates of the publisher-side economic effects of Privacy Sandbox, a suite of privacy-enhancing...

Ensuring that users and society-at-large derive the maximum benefit from digital technology requires active and open participation in the digital economy. However, such participation is not without risks and users may withhold or withdraw their active participation in response to such factors....

Algorithmische Systeme und insbesondere künstliche Intelligenz (KI) sind zentrale Technologien moderner Digitalisierungsstrategien. Sie faszinieren und verunsichern gleichermaßen. In den Unternehmen kommen zunehmend KI-getriebene Systeme wie ChatGPT und Microsoft CoPilot zum Einsatz, die...

Um mit Ergebnissen der Bildungsforschung wirksame und effiziente Bildungspolitik zu betreiben, ist ein besserer Zugang zu Bildungsdaten für die Forschung dringend notwendig. Lehrkräftemangel, PISA-Krise, Digitalisierung - das deutsche Bildungssystem hat seit Jahren erhebliche Probleme. Um eine...

Während strukturierte Daten, beispielsweise aus ERP-Systemen, für Entscheidungen genutzt werden, bleiben große Mengen unstrukturierter Daten wie E-Mails oder Dokumente oft unberücksichtigt. KI-Technologien bieten Möglichkeiten, aus diesen Daten relevante Informationen zu extrahieren und...

Die Forschungsdatenzentren der Statistischen Ämter des Bundes und der Länder führen für ausgewählte Statistiken die Cell-Key-Methode als neues Verfahren zur Ergebnisgeheimhaltung ein. Dieses Verfahren schützt die Befragten vor der Reidentifikation, indem es durch die Überlagerung der...

Mit dem sogenannten Volkszählungsurteil von 1983 wurde in Deutschland das Grund recht auf informationelle Selbstbestimmung eingeführt. Dieses hat das Datenschutz recht in Deutschland auf neue Grundlagen gestellt sowie den Rechtsrahmen für die Bundesstatistik und deren Selbstverständnis...

Die Studie beleuchtet das Spannungsfeld zwischen Datenschutz, Nutzbarkeit anonymisierter Daten und Verhältnismäßigkeit verschiedener Anonymisierungsverfahren. Es wird deutlich, dass die Interessen von Dateninhabern und Datenempfängern oft gegensätzlich sind: Während Dateninhaber einen...

Der deutsche Maschinen- und Anlagenbau ist nicht nur die tragende industrielle Säule hierzulande, sondern auch weltweit führend. In den letzten Jahren wurde diese Branche wesentlich durch die digitale Transformation geprägt. Dies betrifft die Unternehmen sowohl aus Anbieter- als auch aus...

Purpose: This study was conceptualised to investigate the relationships of invasiveness, privacy concerns, perceived usefulness and the adoption of mobile marketing technology by millennial banking customers in an emerging market economy. Design/methodology/approach: This was a quantitative...

Recommendation agents (RAs) have proven to be effective decision-making tools for customers, as they can boost trust and loyalty when customers shop online. They can analyse large amounts of data using machine learning algorithms and predictive analytics capabilities to provide highly relevant...

The rapid development of artificial intelligence (AI) has significantly transformed digital marketing enhancing its effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital marketing, particularly focusing on user privacy....

This document examines legal, institutional, and practical mechanisms to strengthen equality and non-discrimination within the European Union. It emphasizes the importance of data on discrimination and equality, focusing on their collection, application, and impact across social and economic...

In 2024, the general data protection regulation (GDPR) is in its sixth year of implementation. This regulation, adopted in 2016 as a key part of the EU's data protection reform, amended the legal framework that had been in place since the 1995 data protection directive entered into force. It has...

In 2024, the general data protection regulation (GDPR) is in its sixth year of implementation. This regulation, adopted in 2016 as a key part of the EU's data protection reform, amended the legal framework that had been in place since the 1995 data protection directive entered into force. It has...

We compare Transparency and Privacy in credit markets. A long-lived borrower, who has a risky investment opportunity, seeks loans from a sequence of short-lived lenders. Under Transparency, all the information about the past investment outcomes is shared among the future lenders, which helps the...