Search Results - subject_exact:"Digital media"

Navigating through the digital workplace : measuring leader digital competence

Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015339700

Podcasting management : how audio platforms are shaping business ideas

Madsen, Dag Øivind; Slåtten, Kåre - 2025

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015492695

The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance

Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357961

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - 2024

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015052072

Development of marketing models for attracting and retaining consumers in digital branding

Yahelska, Kateryna; Vasylyshyna, Liubov - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015534558

Brands in unsafe places : effects of brand safety incidents on brand outcomes

Grewal, Lauren S.; Vana, Prasad; Stephen, Andrew T. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597014

Endogenous consumption and metered paywalls

Wang, Chutian; Zhou, Bo; Joshi, Yogesh V. - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014470132

Decoding generation Z purchase intention : the impact of brand awareness, brand equity, digital media content and emotions

Ademi, Lutfije; Zeqiri, Jusuf; Klopotan, Igor - 2026

This study investigates the impact of brand awareness, brand equity, digital media content, and emotions on the purchasing intentions of Generation Z in North Macedonia, those born between 1997 and 2012. Objectives: This study aims to analyse the underlying factors to be considered when...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667918

Evolution of the "hierarchy of engagement" model over a decade : examining social media use to inform, activate, and create community

Noor, Zeeshan; Hersey, Leigh - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015097483

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014290744

Parenting in a digital era: A narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015434349

The relationship between corporate governance and sustainability performance : the moderating role of public attention

Octavio, Muhammad Fadhly Rizky; Setiawan, Doddy; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610905

Breaking barriers in advertising: Innovative cross-media measurement with audio-matching

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015461154

Digital leadership and communication : strategies to foster trust and inclusion in the era of digitalization

Kim, Soyeon - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015613529

Impact of digitalization on modern visual media

2026

"This book aims to examine the transformation process of visual media through digitalization and evaluate the effects of this transformation on society, culture, and communication"-- Provided by publisher

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015582281

Twitter/X, Fake News und Demokratie: Ein ökonomischer Blick auf Media Bias und den Markt für Fehlinformationen im digitalen Zeitalter

Stöhr, Annika; Rösch, Jürgen; Kuchinke, Björn A.; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564370

Virtual journeys, real healing : exploring the impact of short-form tourism videos on the mental health of “virtual travelers”

Sun, Jia; Zhang, Tingting (Christina); Liu, Chun; Tian, Chao - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639660

Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien

Küsters, Anselm; Störring, Matthias - 2025

Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015371211

A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)

Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025

In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and democracy to verify and enhance the robustness of their findings. We successfully reproduce the main claims of the original paper, uncovering a few minor coding errors that do...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272979

9. Situating digital data in media and communication research

Meraz, Sharon - 2026

The computational turn and its associated methodologies have transformed media and communication research, impacting how scholars examine media impact and media effects, including the theoretical and methodological frameworks that are best applied to the analysis of digital datasets. This...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015642576

Mis-, dis-, and malinformation : a game-theoretic analysis of costly truth and equilibrium outcomes in digital media ecosystems

Warin, Thierry - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015405779

Facilitating value co-creation in B-to-C relationships through digital media and its impact on the company's business performance

Wieczerzycki, Marcin - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015651273

Parenting in a digital era : a narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413620

Shining stars, unpredictable outcomes : the impact of outcome uncertainty and star power on the online attention of the Chinese Football Association Super League

Wang, Xiao - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635421

Breaking barriers in advertising : innovative cross-media measurement with audio-matching

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - 2025

The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413873

Public service media organizations and society : a guide for the next generation of leaders

Mottaghi, Javad; Fralich, Russell; Hafsi, Taïeb - 2026

Part I: Introduction -- Chapter 1: A Strategic View of Public Service Media -- Part II: External Challenges -- Chapter 2: Managing Key External Stakeholders -- Chapter 3: Dealing with Commercial and Giant Digital Media Conglomerates -- Chapter 4: Recognizing Public Service Functions of Private...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015640761

Developing the Digital Communication Acceptance Scale (DICAS) for measuring employee acceptance of digital communication technologies in the workplace

Tkalac Verčič, Ana; Einwiller, Sabine; Tench, Ralph; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015669794

Sourcing behavior and the role of news media in AI-powered search engines in the digital media ecosystem : comparing political news retrieval across five languages

Brantner, Cornelia; Karlsson, Michael; Kuai, Joanne - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015444488

Twitter/X, Fake News und Demokratie : ein ökonomischer Blick auf Media Bias und den Markt für Fehlinformationen im digitalen Zeitalter

Stöhr, Annika; Rösch, Jürgen; Kuchinke, Björn A.; … - 2025

In dem vorliegenden Beitrag fassen wir die ökonomische Theorie von Media Bias und Misinformation zusammen und übertragen sie in das digitale Medienzeitalter. Dabei arbeiten wir heraus, inwieweit sich die theoretischen Wirkungsketten durch die Besonderheiten digitaler Informationsmärkte...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564157

Entrepreneurship in the digital era : Diamond Glass Works harnessing the power of social media

Pandita, Deepika; Vapiwala, Fatima - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016060264

The "digital" premium : why does digitalization drive stock returns?

Drechsler, Katharina; Müller, Sebastian; Wagner, Heinz-Theo - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015556780

A FAIR measurement of governments' social media

Alafwan, Brian; Siallagan, Manahan; Putro, Utomo Sarjono - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059813

Sustainability through multidisciplinary innovation : a culmination of selected research papers from the 2nd International Conference on Advancing Sustainable Futures (ICASF 2024) - Ritz Carlton, Abu Dhabi, UAE

2026

1. Sustainable Engineering, Energy Systems, & Built Environment -- 1.1 Design and Analysis of a 10 MW OTEC System Plate Heat Exchanger with Various Airfoil Corrugations -- 1.2 Catalytically Accelerated CO₂ Desorption for Energy-Efficient Solvent Regeneration -- 1.3 Soccer Ball Aerodynamics...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069170

Tracing the evolutionary leaps and boundaries of digital platforms : a case study of Facebook

Nylén, Daniel; Arvidsson, Viktor; Carroll, Noel; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015590016

Unleashing green innovation : exploring the impact of digital transformation in manufacturing firms under media supervision

Wang, Jing; Iyer, Shankar Subramanian - 2025

This research aims to investigate the impact of digital transformation on the efficiency of green innovation in Chinese manufacturing companies. It further explores the mediating roles of media supervision in this relationship, providing insights into the mechanisms through which digital...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625843

Can peace journalism flourish or fade in digital media? : evidence from the Middle East

2026 - First edition

Prominent scholars of Peace Journalism (PJ), Jake Lynch and Annabel McGoldrick, define the concept as "When editors and reporters make choices - about what to report, and how to report it - that create opportunities for society at large to consider and value non-violent responses to conflict."...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069758

Generative artificial intelligence in advertising : field applications in Rio de Janeiro and Catalonia

Serra-Simón, Jordi; Puntí-Brun, Mònica; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015675425

AI and the recentralization of the global media economy : beyond disruption

Vukanović, Zvezdan - 2026

“In this timely, comprehensive, interdisciplinary, and future-oriented volume, Vukanović demonstrates how artificial intelligence is reshaping global media industries, organizations, and products, while also advancing conceptual frameworks for understanding the emerging dynamics of media...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016083877

High speed internet and the widening gender gap in adolescent mental health : evidence from Spanish hospital records

Arenas-Arroyo, Esther; Fernández-Kranz, Daniel; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015672887

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014335136

Thumbs Up to Get Feet on the Ground? How Social Media Affects Ethnic Identities

Gremler, Frederik - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015672555

Optimal microtargeting of advertising

Danaher, Peter J. - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014294950

Identifying effective communication channels for financial inclusion : evidence from self-funded retirement plans

Kumar, Devendra; Singh, Rahul - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072244

Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences

Lee, Jiho; Jung, Timothy; Dieck, M. Claudia tom; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063764

Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR

Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; … - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013499186

Disrupting mainstream journalism in India : the rise of alternative journalisms online

Chadha, Kalyani - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015068621

Digital communications : a foundational approach

Fischer, Robert; Huber, Johannes B. - 2025

Introducing the fundamentals of digital communication with a robust bottom-up approach, this textbook is designed to equip senior undergraduate and graduate students in communications engineering with the core skills they need to assess, compare, and design state-of-the-art digital communication...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015160676

The study on digital marketing influences on sales for B2B start-ups in South Asia

Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - 2022

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012801899

Contesting inequalities : mediated labor activism and rural migrant workers in China

Yin, Siyuan - 2025

"After four decades of market reform, China has developed a fast-growing, prosperous economy--the second largest in the world. Despite this prosperity, social inequality has persisted and expanded, particularly among rural migrant workers, and oppressive labor conditions have given rise to an...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015125075

Between the cracks: Blind spots in regulating media concentration and platform dependence in the EU

Seipp, Theresa Josephine; Helberger, Natali; de Vreese, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015324438