Aus dem einleitenden Teil: "Lebenslanges Lernen wird durch die sich ständig ändernden Entwicklungen und Anforderungen in der Arbeits- und Lebenswelt der Menschen immer wichtiger. Veränderungen hat es schon immer gegeben, aber durch die Digitalisierung kann von einem immer schnelleren Wandel...

The digital transformation of media ecosystems, characterised by algorithmic curation, platform monopolies, and AI-generated content, poses unprecedented challenges to liberal democracies. This paper develops an updated ordoliberal framework to identify four systemic risks: (1) erosion of...

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

Aus dem einleitenden Teil: "Lebenslanges Lernen wird durch die sich ständig ändernden Entwicklungen und Anforderungen in der Arbeits- und Lebenswelt der Menschen immer wichtiger. Veränderungen hat es schon immer gegeben, aber durch die Digitalisierung kann von einem immer schnelleren Wandel...

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...

In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and democracy to verify and enhance the robustness of their findings. We successfully reproduce the main claims of the original paper, uncovering a few minor coding errors that do...

This study analyzes how ICT-based social movements manage the paradoxical challenges of being open and closed at the same time. For this approach, we conducted a qualitative study of a large-scale netroots movement organized primarily through online media, namely, FridaysForFuture. Our findings...

Alongside the recent regulations addressing platforms and digital markets - the Digital Services Act (DSA) and the Digital Markets Act (DMA) - the European Union's (EU) European Media Freedom Act (EMFA) aims to safeguard media freedom and pluralism, two essential pillars of democracy. The EMFA...

In 2023 in Ukraine the legal regime of martial law continued to be enacted, accordingly a partial restriction of the right to freedom of expression was preserved. The Law of Ukraine "On Media" entered into force in March 2023. In particular, it implemented the EU Audiovisual Media Services...

This report presents the results and the methodology of the Media Pluralism Monitor 2024, based on its implementation in 32 countries (27 EU Member States and five candidate countries) for the year 2023. The Media Pluralism Monitor (MPM) is a tool that is geared to assessing the risks to media...

Digital media, and in particular social media, have a strong influence on individual and societal development. With their expansive reach, they shape our relationships and, by extension, our personalities, collective behaviours, and culture. To address this, the Commission initiated a study on...

This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research questions and 3 hypotheses were developed,...

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase intention of Gen Z. The scope of study is focused on people born in the period 1997 - 2012 or Gen Z in North Macedonia. The answers are retrieved from an online questionnaire,...

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

In this paper, we provide a theoretical framework for three models of Digital Media Firm behavior called Premium, Free-to-Play, and Play-to-Earn. First, we study a baseline model of optimal price and quality of a digital product, the premium model. Second, we extend the baseline model where some...

Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...

The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

This paper explores the main features of digital repression in Russia, especially in the context of the Russian invasion of Ukraine. The repression of digital activism is not a new phenomenon in Russia; however, it gained fresh momentum during the Russian-Ukrainian war. Security has been used as...

"Wir sind umgeben von einer Vielzahl an Informationsströmen, die uns selbstverständlich erscheinen. Um diese digitalen Kulturen zu beschreiben, entwickeln medienwissenschaftliche Arbeiten Theorien einer Welt im Fluss. Dabei erliegen ihre Diagnosen oftmals einem Technikfetisch und...

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us...

Part I: Setting the Context and Creating Urgency -- Why Companies Need to Get Started with the Digital Transformation of Their Communication -- Communications is Not Immune to Digital Disruption -- Part II: Introducing CommTech and Its Foundations -- CommTech: Enhancing Communication Impact...