Um das seit Januar 2022 geltende Verbot des Kükentötens einzuhalten, schlägt das Bundesministerium für Ernährung und Landwirtschaft drei Alternativen vor, darunter das Ausbrüten von Zweinutzungshühnern. Neben züchterischen und wirtschaftlichen Herausforderungen, Zweinutzungstiere in der...

This article argues that it is time for a paradigm shift in the way we define the alternative dispute resolution (ADR) field. It suggests that the dispute system design (DSD) paradigm should succeed ADR. ADR is an ever-expanding collection of distinct dispute resolution procedures. By contrast,...

We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content...

Um das seit Januar 2022 geltende Verbot des Kükentötens einzuhalten, schlägt das Bundesministerium für Ernährung und Landwirtschaft drei Alternativen vor, darunter das Ausbrüten von Zweinutzungshühnern. Neben züchterischen und wirtschaftlichen Herausforderungen, Zweinutzungstiere in der...

Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents working across Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to...

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...

Many workers are evaluated on their ability to engage with customers. This paper measures the impact of gender-based customer discrimination on the productivity of online sales agents working across Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to...

An Introduction to IMC -- Strategic Importance of IMC -- Segmentation, Targeting and Positioning -- Understanding Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning -- Traditional Media -- Internet and Mobile Marketing -- Social...

Die Marktpreiskrisen aus den Jahren 2009, 2012 und 2015 mit teilweise sehr niedrigen Erzeugerpreisen trafen viele Kuhmilcherzeugerbetriebe schwer und gefährdeten deren weitere Existenz. Zur Minderung solcher negativen Auswirkungen von Marktentwicklungen (Risikoabsicherung) wird die...

Amici curiae are 14 professors of law who have devoted much of their teaching and research to the area of state taxes and the role of state tax policy in our federal system. The amici are concerned with the effect of this Court’s dormant Commerce Clause jurisprudence on the development of fair...

Cutting out the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. We develop a structural model of vertical relations where manufacturers both bargain with retailers over wholesale prices and sell their products directly to...

Drawing upon job embeddedness theory, this paper examines whether network and spatial embeddedness impact direct salespeople’s tendency to remain active or become inactive. Network embeddedness is defined as one’s connection with other salespeople (micro-level), and one’s affiliation to a...

This study is based on a unique direct selling method in the health food and cosmetics market. We build a supply chain consisted of one supplier and one retailer and utilize a game theory model to study it. The supplier owns superior power and can set the price and commission rate, whereas the...

Die Marktpreiskrisen aus den Jahren 2009, 2012 und 2015 mit teilweise sehr niedrigen Erzeugerpreisen trafen viele Kuhmilcherzeugerbetriebe schwer und gefährdeten deren weitere Existenz. Zur Minderung solcher negativen Auswirkungen von Marktentwicklungen (Risikoabsicherung) wird die...

Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit...