The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorger die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von Stromtarifen...

"An expert on financial markets and regulation explains how middlemen like Amazon, Walmart, and big banks have become so powerful and have entrenched their dominance in the market, providing tips for readers so they can engage in more direct, ethical purchasing."

""Ding Dong! Avon Calling!" A whole generation of Americans can sing those words to the tune of a two-chime doorbell. The Avon Lady was made famous in the 1950s by the legion of suburban women who rang doorbells and gave away tiny lipstick samples shaped like bullets. Some would know the Avon...

"Defcon 1 Leadership lets Randy Gage go into a serious, deep dive into the realities of leading an MLM team of more than 10,000 people. (He built a team of 200,000+ people, so he is uniquely qualified to write this book.) Most leadership books suggest that in every situation, there is an ideal...

"The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into...

Innovative local agrifood governance -- The rise of municipal food movements / Kevin Morgan, Raychel Santo -- Grassroots responsible innovation initiatives in SFSC / Cristina Grasseni -- Food localization and agency : the cases of Regionalwert AG and Luzernenhof in Freiburg, Germany / Lena...

We study how the opening of a factory store impacts a retailer's demand in its other channels. It is possible that a factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels. Alternatively, the opening of a factory store may have...

We study how the opening of a factory store impacts a retailer's demand in its other channels. It is possible that a factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels. Alternatively, the opening of a factory store may have...

This study develops and estimates a model of multi-channel customer purchase behavior in a vertically differentiated channel structure. In recent years many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and customer...

The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom.The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and...

Die vorliegende Arbeit befasst sich mit der Betrachtung des Vertriebsweges Network Marketing. Das Hauptziel ist die Untersuchung der absatzwirtschaftlichen und erwerbswirtschaftlichen Bedeutung dieser Handelsform. Aufgrund der Affinität von Network Marketing zum Direktvertrieb ist eine...

Landwirte und Verbraucher wirtschaften gemeinsam. Das Konzept der Solidarischen Landwirtschaft (Solawi) bietet Vorteile für beide Seiten. Die Broschüre ist gedacht für Landwirte und Gärtner, die das Konzept kennenlernen möchten. Sie erfahren, wie eine Solawi funktioniert, welche Optionen...