Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...

Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...

Spam emails are unwanted and unsolicited messages. The major problems in email spam detection methods are low detection rates and a high likelihood of false alarms. This study proposes a hybrid correlation-based deep learning model for email spam classification using a fuzzy inference system....

Correspondence audits are a popular method to examine discrimination in a causal framework. However, they often require sending hundreds or thousands of emails to subjects. The sendemails package allows users to automatically send emails with Stata through PowerShell, which is open-source and...

This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively addressed, providing retailers limited...

The world has gone digital and instant messaging is the order of the day. Traditional modes of communication via letters and posts have been rendered redundant by the introduction of electronic messaging. Meddlesome interlopers no longer need to have access to a message's physical copy to access...

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...

We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...

Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all...

More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to reduce spam-related costs by installing spam filters. Using modern econometric methods to reduce...

In a randomized field experiment with the education charitable giving platform DonorsChoose.org (N = 30,297), we examined email personalization using a potential donor's name. We measured the effectiveness of matching potential donors to specific teachers in need based on surname, surname...

Triggered emails correspond to personalized messages sent automatically as a response to specific actions or states of customers. Typical examples of this kind of campaign include confirmation and order status emails, personal greetings, cross-selling recommendations, cart abandonment reminders,...

Purpose - The emerging literature on computer-mediated communication at the study lacks depth in terms of elucidating the consequences of the effects of incivility on employees. This study aims to compare face-toface incivility with incivility encountered via e-mail on both task performance and...

We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...

This paper empirically investigates using the e-mail channel to target customers with a delayed incentive promotion — specifically, gift card promotion — and derives data-driven e-mail targeting policies. Gift card promotions are popular across retailers because they incentivize customers to...

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...

On September 22, 2016 the Internal Revenue Service (IRS) and its Security Summit partners issued an alert to taxpayers and tax professionals to be on guard against fake e-mails purporting to contain a tax bill related to the Affordable Care Act. Surprisingly, this e-mail scam works. It really...

E-mail advertising is rapidly progressing among businesses due to advancement of technology, but customers blur using e-mail advertisement. The study examined the students' attitude towards clicking on email advertisements in Rajarata University of Sri Lanka. Literature noted that users did not...

This JRC technical report presents the results obtained by the My Email Communications Security Assessment (MECSA) tool. MECSA is an online tool developed by the Joint Research Centre to assess the security of email communications between email providers; Simple Mail Transfer Protocol (SMTP)...