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Year of publication
Subject
All
E-Mail 564 E-mail 466 Internet marketing 104 Online-Marketing 103 Internal communication 66 Interne Kommunikation 66 Kommunikation 59 Internet 56 Deutschland 54 Germany 51 Communication 50 United States 49 USA 48 Direktmarketing 47 Beziehungsmarketing 42 Konsumentenverhalten 42 Relationship marketing 42 Consumer behaviour 41 Direct marketing 40 Theorie 35 Theory 35 e-mail 33 Marketing 27 Social Web 24 Social web 24 Telemarketing 23 Werbewirkung 23 Advertising effects 22 Data protection 22 Datenschutz 22 Marketing management 21 Marketingmanagement 21 Unternehmen 21 Mobile communications 20 Mobilkommunikation 20 Informationsmanagement 18 E-Business 17 E-business 17 Data security 16 Datensicherheit 16
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Online availability
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Free 109 Undetermined 86
Type of publication
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Article 318 Book / Working Paper 275
Type of publication (narrower categories)
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Article in journal 225 Aufsatz in Zeitschrift 225 Aufsatz im Buch 76 Book section 76 Graue Literatur 57 Non-commercial literature 57 Working Paper 55 Arbeitspapier 50 Hochschulschrift 27 Thesis 24 Case study 9 Fallstudie 9 Collection of articles of several authors 8 Sammelwerk 8 Dissertation u.a. Prüfungsschriften 7 Ratgeber 7 Conference paper 6 Guidebook 6 Konferenzbeitrag 6 Konferenzschrift 5 Forschungsbericht 3 Universitätsschrift 3 Bibliografie enthalten 2 Bibliographie 2 Bibliography included 2 Handbook 2 Handbuch 2 Amtsdruckschrift 1 Aufsatzsammlung 1 Collection of articles written by one author 1 Conference proceedings 1 Elektronischer Datenträger 1 Government document 1 Sammlung 1
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Language
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English 394 German 169 Undetermined 26 French 4 Spanish 1
Author
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Schwarz, Torsten 10 Becker, Lars 8 Beshears, John 5 Choi, James J. 5 Fritz, Wolfgang 5 Madrian, Brigitte C. 5 Milkman, Katherine L. 5 Avery, Christopher 4 Chaipornkaew, Piyanuch 4 Chintagunta, Pradeep K. 4 Coussement, Kristof 4 Dimitri, Nicola 4 Duscha, Andreas 4 Hampel, Stefan 4 Hurwitz, Michael 4 Junk, Petra 4 Kalevi Dieke, Alex 4 Kalika, Michel 4 Kreutzer, Ralf T. 4 Matejcek, Karina 4 McAleer, Michael 4 Oreopoulos, Philip 4 Page, Lindsay C. 4 Petronijevic, Uros 4 Prexawanprasut, Takorn 4 Van den Poel, Dirk 4 Belkin, Liuba Y. 3 Blanpain, Roger 3 Castleman, Benjamin L. 3 Chaffey, Dave 3 Chaparro-Peláez, Julián 3 Clement, Michel 3 De La Rupelle, Géraldine 3 Dulleck, Uwe 3 Hartemo, Mari 3 Hernández-García, Ángel 3 Hudetz, Kai 3 Kim, Chai K. 3 Kumar, Ashish 3 Laibson, David 3
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Institution
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National Bureau of Economic Research 4 Université Paris-Dauphine (Paris IX) 4 Economics Research, World Bank Group 3 OECD 3 Organisation for Economic Co-operation and Development 3 HAL 2 Université Paris-Dauphine 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Air Transport Bureau of the Secretariat of the [International Civial Aviation] Organization 1 Büro für Technikfolgen-Abschätzung beim Deutschen Bundestag 1 DMI 1 EconWPA 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 HEC Paris (École des Hautes Études Commerciales) 1 Hochschule für Technik und Wirtschaft <Chur> 1 Innovationsforum <Berufsverband Information Bibliothek> <2000, Leipzig> 1 Institut für Wirtschaftswissenschaften <Braunschweig> 1 Institut für Wirtschaftswissenschaften <Wien> 1 Inter-American Development Bank 1 International Civil Aviation Organization / Air Transport Bureau 1 International Telecommunications Society 1 Koninklijke Vlaamse Academie van Belgie voor Wetenschappen en Kunsten <Brüssel> 1 Koninklijke Vlaamse Academie van België voor Wetenschappen en Kunsten 1 OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies 1 RWTH Aachen 1 Shaker Verlag 1 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 1 Springer Fachmedien Wiesbaden 1 Università degli Studi di Firenze 1 Uppsala universitet 1 bidt - Bayerisches Forschungsinstitut für digitale Transformation 1
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Published in...
All
Professionelles E-Mail-Management : von der individuellen Nutzung zur unternehmensweiten Anwendung 8 Leitfaden Online-Marketing ; [Bd. 1] 7 Decision support systems : DSS ; the international journal 6 SpringerLink / Bücher 6 Economics Papers from University Paris Dauphine 4 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 4 Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig 4 Journal of business communication : JBC 4 NBER working paper series 4 Working paper / National Bureau of Economic Research, Inc. 4 Betriebs-Berater : BB 3 Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste 3 E-collaboration in modern organizations : initiating and managing distributed projects 3 Group decision and negotiation 3 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 3 Harvard-Business-Manager : das Wissen der Besten 3 Health, Nutrition and Population (HNP) Discussion Paper Series 3 Information systems research : ISR 3 International journal of business communication : IJBC ; a publication of the Association of Business Communication 3 International journal of business information systems : IJBIS 3 International journal of electronic marketing and retailing : IJEMR 3 Journal of business research : JBR 3 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 3 Journal of global information management : an official publication of the Information Resources Management Association 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Journal of marketing communications 3 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 3 Marketing letters : a journal of research in marketing 3 NBER Working Paper 3 OECD Digital Economy Papers 3 The secure online business handbook : a practical guide to risk management and business continuity 3 WIK Diskussionsbeitrag 3 Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker 3 Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde 3 Applied economics letters 2 Arbeitsbericht ... des Competence Center E-Business Basel 2 Arbeitsberichte der Hochschule für Wirtschaft FHNW 2 Bulletin of comparative labour relations 2 Churer Schriften zur Informationswissenschaft 2 Competence Site - Competence Center - Marketing 2
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Source
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ECONIS (ZBW) 494 USB Cologne (EcoSocSci) 65 RePEc 25 EconStor 5 USB Cologne (business full texts) 3 ArchiDok 1
Showing 1 - 50 of 593
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The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 39 (2022) 1, pp. 116-132
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Investor communication channels : the case of e-mail and corporate websites : mutually exclusive or complementary?
Nel, George; Baard, Roelof - In: Corporate communications : an international journal 27 (2022) 5, pp. 56-73
Persistent link: https://ebtypo.dmz1.zbw/10013553990
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Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600
Persistent link: https://ebtypo.dmz1.zbw/10013536262
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Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco; Shiu, Edward; Schaarschmidt, Mario; … - In: Psychology & marketing 39 (2022) 12, pp. 2361-2383
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Digital Messaging to Improve College Enrollment and Success
Avery, Christopher; Castleman, Benjamin; Hurwitz, Michael; … - 2022
We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...
Persistent link: https://ebtypo.dmz1.zbw/10014092957
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Effekte von Datenportabilität auf die Nutzungs- und Zahlungsbereitschaft für Onlineservices : eine Conjoint-Analyse am Beispiel E-Mail-Dienste
Luzsa, Robert; Mayr, Susanne - bidt - Bayerisches Forschungsinstitut für digitale … - 2022
Persistent link: https://ebtypo.dmz1.zbw/10013543202
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián; Hernández-García, Ángel; … - In: Review of managerial science : RMS 16 (2022) 7, pp. 2261-2284
Persistent link: https://ebtypo.dmz1.zbw/10013457820
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Linking the Multichannel Sales Channels Stationary and Online with the Help of Email Marketing
Haslreiter-Yilmaz, Erdem; Gubiniová, Katarina - 2021
Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all...
Persistent link: https://ebtypo.dmz1.zbw/10014086733
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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider
Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - 2021
Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...
Persistent link: https://ebtypo.dmz1.zbw/10013231631
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The Cost Impact of Spam Filters : Measuring the Effect of Information System Technologies in Organizations
Caliendo, Marco; Clement, Michel; Papies, Dominik; … - 2021
More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to reduce spam-related costs by installing spam filters. Using modern econometric methods to reduce...
Persistent link: https://ebtypo.dmz1.zbw/10013324914
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Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía; Garrido-Morgado, Álvaro; … - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 337-352
Persistent link: https://ebtypo.dmz1.zbw/10014313399
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Using born-digital archives for business history : EMCODIST and the case of e-mail
Kirsch, David A.; Decker, Stephanie - In: Management & organizational history : M&OH 18 (2023) 1, pp. 16-23
Persistent link: https://ebtypo.dmz1.zbw/10014320113
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Digital messaging to improve college enrollment and success
Avery, Christopher; Castleman, Benjamin L.; Hurwitz, Michael - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012306037
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Click Spam Prevention Model for Online Advertisement
Zingirian, Nicola - 2020
This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...
Persistent link: https://ebtypo.dmz1.zbw/10012825475
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Investigating the Effectiveness of Triggered Email Marketing
Goic, Marcel - 2020
Triggered emails correspond to personalized messages sent automatically as a response to specific actions or states of customers. Typical examples of this kind of campaign include confirmation and order status emails, personal greetings, cross-selling recommendations, cart abandonment reminders,...
Persistent link: https://ebtypo.dmz1.zbw/10012851827
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Name Similarity Encourages Generosity : A Field Experiment in Email Personalization
Munz, Kurt - 2020
In a randomized field experiment with the education charitable giving platform DonorsChoose.org (N = 30,297), we examined email personalization using a potential donor's name. We measured the effectiveness of matching potential donors to specific teachers in need based on surname, surname...
Persistent link: https://ebtypo.dmz1.zbw/10012851430
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The neutral partisan effects of vote-by-mail : evidence from county-level roll-outs
Thompson, Daniel M.; Wu, Jennifer; Yoder, Jesse; Hall, … - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012204906
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Mailing It In? Results from a Field Experiment Encouraging Voting by Mail in a 2020 Primary
Hopkins, Daniel J.; Meredith, Marc; Chainani, Anjali; … - 2020
The ability to cast a mail ballot can be an important safeguard to the franchise. But because there are often additional procedural protections to ensure that a ballot cast in person is counted, voting by mail can also jeopardize people's ability to cast a ballot that is counted. An experiment...
Persistent link: https://ebtypo.dmz1.zbw/10014092809
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English as a business lingua franca : a discursive analysis of business e-mails
Roshid, Mohammod Moninoor; Webb, Susan; Chowdhury, Raqib - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 83-103
Persistent link: https://ebtypo.dmz1.zbw/10012703096
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Reinventing email marketing through a personalisation strategy
Malkani, Alanah - In: The SAGE handbook of digital marketing, (pp. 181-197). 2022
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Can Facebook ads and email messages increase fiscal capacity? : experimental evidence from Venezuela
Gallego, Jorge; Ortega, Federico - In: Economic development and cultural change : EDCC 70 (2022) 4, pp. 1531-1563
Persistent link: https://ebtypo.dmz1.zbw/10013329497
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How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara; Yildiz, Hélène - In: Brand, Label, and Product Intelligence : Second …, (pp. 129-141). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013338063
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Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing
Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721
Persistent link: https://ebtypo.dmz1.zbw/10014295355
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Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik; Kumar, Ashish; Bezawada, Ram - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 189-201
Persistent link: https://ebtypo.dmz1.zbw/10013273025
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A privatised approach in enhanced spam filtering techniques using TSAS over cloud networks
Paul, P. Mano; Jingle, I. Diana Jeba - In: International journal of intelligent enterprise 9 (2022) 3, pp. 332-343
Persistent link: https://ebtypo.dmz1.zbw/10014320112
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"You’ve got mail" : a daily investigation of email demands on job tension and work-family conflict
Steffensen, David S.; McAllister, Charn P.; Perrewé, … - In: Journal of business and psychology 37 (2022) 2, pp. 325-338
Persistent link: https://ebtypo.dmz1.zbw/10013187168
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Spam review detection using LSTM autoencoder : an unsupervised approach
Saumya, Sunil; Singh, Jyoti Prakash - In: Electronic commerce research 22 (2022) 1, pp. 113-133
Persistent link: https://ebtypo.dmz1.zbw/10013169416
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Students’ Attitude of Email Advertising in Rajarata University of Sri Lanka
Munasinghe, P. G. - 2019
E-mail advertising is rapidly progressing among businesses due to advancement of technology, but customers blur using e-mail advertisement. The study examined the students' attitude towards clicking on email advertisements in Rajarata University of Sri Lanka. Literature noted that users did not...
Persistent link: https://ebtypo.dmz1.zbw/10012890663
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Click Spam Prevention Model for Online Advertisement
Zingirian, Nicola; Benini, Michele - 2019
This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...
Persistent link: https://ebtypo.dmz1.zbw/10014107095
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IRS's CP-2000 E-Mail Scams - Never in Dubai - Common in Canada & the UK
Ainsworth, Richard Thompson - 2019
On September 22, 2016 the Internal Revenue Service (IRS) and its Security Summit partners issued an alert to taxpayers and tax professionals to be on guard against fake e-mails purporting to contain a tax bill related to the Affordable Care Act. Surprisingly, this e-mail scam works. It really...
Persistent link: https://ebtypo.dmz1.zbw/10012902276
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Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.; Coleman, Joshua T.; Castleberry, … - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 370-400
Persistent link: https://ebtypo.dmz1.zbw/10012229563
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The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel; Rojas, Andrea; Saavedra, Ignacio - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 118-145
Persistent link: https://ebtypo.dmz1.zbw/10013041326
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Email spam and malware filtering using machine learning and its applications
Kumar, Sachin; Mittal, Sandeep Kumar - In: Performance management : happiness and keeping pace …, (pp. 25-31). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012316337
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://ebtypo.dmz1.zbw/10012431699
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The effect of Facebook, WhatsApp, Twitter and Email on SMEs performance : empirical evidence from United Arab Emirates
Saeed Khalifan Rasheed Ghanem; Nor Aziati Abdul Hamid - In: Inventi impact: SMEs (2021) 1, pp. 32-48
Persistent link: https://ebtypo.dmz1.zbw/10012696596
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Killing me softly : organizational e-mail monitoring expectations' impact on employee and significant other well-being
Becker, William; Belkin, Liuba Y.; Conroy, Samantha A.; … - In: Journal of management 47 (2021) 4, pp. 1024-1052
Persistent link: https://ebtypo.dmz1.zbw/10012485787
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Digital messaging to improve college enrollment and success
Avery, Christopher; Castleman, Benjamin L.; Hurwitz, Michael - In: Economics of education review 84 (2021), pp. 1-35
Persistent link: https://ebtypo.dmz1.zbw/10013362211
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Transparency and control in email communication : the more the supervisor is put in cc the less trust is felt
Haesevoets, Tessa; De Cremer, David; De Schutter, Leander; … - In: Journal of business ethics 168 (2021) 4, pp. 733-753
Persistent link: https://ebtypo.dmz1.zbw/10012436280
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Universal service in a digital world : the demise of postal services : ITS, Seoul 24-27 June, 2018
Falch, Morten; Henten, Anders - 2018
This paper examines the impact of substitution of postal services with electronic communications and how this challenges the possibilities to maintain ubiquitous postal services with universal coverage. Denmark is used as an example, as this is one of the leading countries with regard to...
Persistent link: https://ebtypo.dmz1.zbw/10012012557
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Workplace impression management through pleonastic English words/phrases in e-mail communication? : evidence from India
Sethi, Deepa - In: International journal of Indian culture and business … 18 (2019) 4, pp. 391-404
Persistent link: https://ebtypo.dmz1.zbw/10012110517
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From cyber to e-mail incivility : a psychometric assessment and measure validation study
McCarthy, Kimberly; Pillai, Rajnandini; Cherry, Bennett; … - In: Organization management journal : official journal of … 16 (2019) 2, pp. 61-68
Persistent link: https://ebtypo.dmz1.zbw/10012033727
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Mail composition and recipients' reaction to direct mail
Geissmann, Thomas; Jaag, Christian; Maegli, Martin; … - 2017
Persistent link: https://ebtypo.dmz1.zbw/10011993649
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You've got email : a workflow management extraction system
Chaipornkaew, Piyanuch; Prexawanprasut, Takorn; … - 2017 - Revised: May 2017
Email is one of the most powerful tools for communication. Many businesses use email as the main channel for communication, so it is possible that substantial data are included in email content. In order to help businesses grow faster, a workflow management system may be required. The data...
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You've got email : a workflow management extraction system
Chaipornkaew, Piyanuch; Prexawanprasut, Takorn; … - 2017 - Revised: May 2017
Persistent link: https://ebtypo.dmz1.zbw/10011659250
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A niche analysis of three interpersonal communication technologies : examining the competition among Facebook, Line, and email
Li, Shu-Chu; Chen, Yen-Shen; Ku, Linlin - 2017
Adopting Dimmick's niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted...
Persistent link: https://ebtypo.dmz1.zbw/10011760770
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A generalized Email classification system for workflow analysis
Chaipornkaew, Piyanuch; Prexawanprasut, Takorn; Chang, … - 2017 - This version: revised July 2017
One of the most powerful internet communication channels is email. As employees and their clients communicate primarily via email, much crucial business data is conveyed via email content. Where businesses are understandably concerned, they need a sophisticated workflow management system to...
Persistent link: https://ebtypo.dmz1.zbw/10011699423
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Impact of Netiquette on Email communication
Bartl, Ramon - In: Journal of Applied Leadership and Management 5 (2017), pp. 35-61
Research Question: Does Netiquette in business Email communication have an impact on the recipients’ level of understanding, job satisfaction, amount of uncertainty and perception of senders’ likability? Does the organizational status of the sender matter and does Netiquette let a negative...
Persistent link: https://ebtypo.dmz1.zbw/10011790933
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A generalized email classification system for workflow analysis
Chaipornkaew, Piyanuch; Prexawanprasut, Takorn; Chang, … - 2017 - Revised: July 2017
Persistent link: https://ebtypo.dmz1.zbw/10011734874
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Negotiation via Email
Ebner, Noam - 2017
While certainly one of the most familiar modes for online communication, email is a constantly shifting entity. This chapter explores common pitfalls encountered in negotiating via email as well as advantages the medium offers, and offers best practices for negotiating through this communication...
Persistent link: https://ebtypo.dmz1.zbw/10014152211
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Digital Messaging to Improve College Enrollment and Success
Avery, Christopher - 2020
We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...
Persistent link: https://ebtypo.dmz1.zbw/10012482116
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