We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...

Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all...

Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...

More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to reduce spam-related costs by installing spam filters. Using modern econometric methods to reduce...

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...

Triggered emails correspond to personalized messages sent automatically as a response to specific actions or states of customers. Typical examples of this kind of campaign include confirmation and order status emails, personal greetings, cross-selling recommendations, cart abandonment reminders,...

In a randomized field experiment with the education charitable giving platform DonorsChoose.org (N = 30,297), we examined email personalization using a potential donor's name. We measured the effectiveness of matching potential donors to specific teachers in need based on surname, surname...

The ability to cast a mail ballot can be an important safeguard to the franchise. But because there are often additional procedural protections to ensure that a ballot cast in person is counted, voting by mail can also jeopardize people's ability to cast a ballot that is counted. An experiment...

E-mail advertising is rapidly progressing among businesses due to advancement of technology, but customers blur using e-mail advertisement. The study examined the students' attitude towards clicking on email advertisements in Rajarata University of Sri Lanka. Literature noted that users did not...

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm...

On September 22, 2016 the Internal Revenue Service (IRS) and its Security Summit partners issued an alert to taxpayers and tax professionals to be on guard against fake e-mails purporting to contain a tax bill related to the Affordable Care Act. Surprisingly, this e-mail scam works. It really...

This paper examines the impact of substitution of postal services with electronic communications and how this challenges the possibilities to maintain ubiquitous postal services with universal coverage. Denmark is used as an example, as this is one of the leading countries with regard to...

Email is one of the most powerful tools for communication. Many businesses use email as the main channel for communication, so it is possible that substantial data are included in email content. In order to help businesses grow faster, a workflow management system may be required. The data...

Adopting Dimmick's niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted...

One of the most powerful internet communication channels is email. As employees and their clients communicate primarily via email, much crucial business data is conveyed via email content. Where businesses are understandably concerned, they need a sophisticated workflow management system to...

Research Question: Does Netiquette in business Email communication have an impact on the recipients’ level of understanding, job satisfaction, amount of uncertainty and perception of senders’ likability? Does the organizational status of the sender matter and does Netiquette let a negative...

While certainly one of the most familiar modes for online communication, email is a constantly shifting entity. This chapter explores common pitfalls encountered in negotiating via email as well as advantages the medium offers, and offers best practices for negotiating through this communication...

We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...