Purpose: The growing importance of e-commerce has negative effects on the sustainability of supply chains, highlighting the need for appropriate packaging system design. Thus, it is increasingly common to see cities where thousands of packages are delivered every day, increasing congestion and...

Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the...

The complexity of consumer free-riding behavior is a current significant problem, as modern online purchasing channels sharply compete with the traditional ones. The purpose of this study is to examine the impact of showrooming behavior by free-rider consumers on product valuation within a...

Determining the optimal portfolio is important in the investment process because it includes the selection of appropriate fund allocation to manage financial risk effectively. Although risk cannot be entirely eliminated, it is managed through strategic allocation based on investor preferences....

This study aims at shedding light on how e-commerce contributes to climate change in European Union countries. To explore this relationship, we introduced a novel index designed to measure the evolution of climate change as the dependent variable, while considering e-commerce activities as the...

Purpose: To ensure customer satisfaction, e-retailers have focused on providing a last-mile service that includes time windows. Due to the sustainable challenge this posed, the purpose of this article is to define a method that can be used to evaluate the impact of time windows on sustainability...

Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...

Background: nowadays, traditional delivery options are challenging to the urban last-mile logistics and sustainability goals. The purpose of this study is to investigate the practical factors that drive frequent e-shoppers to actively switch their intention from conventional delivery options to...

This study focuses on the role of AI chatbots in facilitating co-creation between brands and consumers and explores user's attitudes and perceptions toward AI stylists/chatbots. This study discusses the process of artificial intelligence stylist/chatbot consideration from the beginning of...

While social commerce is developing as a relatively new stream in e-commerce that combines commercial and social activities, there is limited evidence regarding the social commerce environment and consumers' purchase intention. For the purpose of contributing knowledge to this area, this study...

Objective: The study aimed to conduct a comparative analysis of e-commerce adoption in small and medium-sized enterprises (SMEs) of Pakistan and Bangladesh in the period following the COVID-19 pandemic. This study aims to observe in detail the significance of e-commerce adoption for small and...

Purpose - Identify the relationship between the amount of taxes and their payment by a digital enterprise and develop recommendations for improving the quality of e-commerce taxation. Research methodology - On the basis of dialectical and systematic methods, the influence of the amount of the...

We study the impact of Apple's App Tracking Transparency (ATT) framework on the Apple App Store ecosystem. ATT restricted developers' access to personal identifiers used for targeted advertising. Promoted as a privacy-enhancing initiative, the change drew sharp criticism from advertising...

The rapid digitalization of financial services in the European Union (EU) has not only enhanced convenience and inclusion but also increased exposure to sophisticated online financial fraud. Digital financial literacy (DFL) is widely promoted as a key tool for empowering consumers and reducing...

Platforms that provide product recommendations to consumers, such as marketplaces like Amazon or online travel agencies like Expedia, govern a substantial part of transactions in many markets. In addition to selling via platforms, most firms, however, also operate a direct channel. This paper...

Information shapes people's narratives and, thus, collective action. The latter bears implications for both inter-group economic cooperation and conflict literature. In this paper, we examine the economic effects of ethnic conflicts under varying information levels as proxied by mobile Internet...

This paper studies the impact of the European Union's Digital Markets Act (DMA) on user search behavior and traffic to online mapping services, focusing on recent changes to Google's search results page. In January 2024, Google altered the display of location-based queries for EU users by...

The digitalization of finance has accelerated the diffusion of FinTech and raised new questions about how AI, data security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking, security perceptions, AI-enabled personalisation and trust...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Despite extensive research on migrants and the platform economy, few systematic comparisons exist between migrant and non-migrant workers across diverse migrant groups and types of platform work. This article draws on representative survey data from 14 European Union Member States, which shows...

Fostering rural e-commerce entrepreneurial vibrancy is crucial for achieving regional economic transformation and sustainable development. However, existing research has predominantly examined the net effects of individual factors, overlooking the diverse pathways and complex causal mechanisms...

Research background: It is important for companies to pay attention to the value of co-creation in order to encourage innovation and the development of new products where the source of ideas for innovation and new products comes from consumers. Participation in value co-creation is voluntary and...

With the growing number of mobile device users and the rise of engaging social media platforms, the mobile advertising industry is evolving rapidly, presenting marketers with new challenges in reaching customers while maintaining positive attitudes toward advertising. In this paper, we...