Purpose: The growing importance of e-commerce has negative effects on the sustainability of supply chains, highlighting the need for appropriate packaging system design. Thus, it is increasingly common to see cities where thousands of packages are delivered every day, increasing congestion and...

Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the...

The complexity of consumer free-riding behavior is a current significant problem, as modern online purchasing channels sharply compete with the traditional ones. The purpose of this study is to examine the impact of showrooming behavior by free-rider consumers on product valuation within a...

Determining the optimal portfolio is important in the investment process because it includes the selection of appropriate fund allocation to manage financial risk effectively. Although risk cannot be entirely eliminated, it is managed through strategic allocation based on investor preferences....

This study aims at shedding light on how e-commerce contributes to climate change in European Union countries. To explore this relationship, we introduced a novel index designed to measure the evolution of climate change as the dependent variable, while considering e-commerce activities as the...

Purpose: To ensure customer satisfaction, e-retailers have focused on providing a last-mile service that includes time windows. Due to the sustainable challenge this posed, the purpose of this article is to define a method that can be used to evaluate the impact of time windows on sustainability...

Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...

Purpose - Identify the relationship between the amount of taxes and their payment by a digital enterprise and develop recommendations for improving the quality of e-commerce taxation. Research methodology - On the basis of dialectical and systematic methods, the influence of the amount of the...

Background: nowadays, traditional delivery options are challenging to the urban last-mile logistics and sustainability goals. The purpose of this study is to investigate the practical factors that drive frequent e-shoppers to actively switch their intention from conventional delivery options to...

The digitalization of finance has accelerated the diffusion of FinTech and raised new questions about how AI, data security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking, security perceptions, AI-enabled personalisation and trust...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

The rapid digitalization of financial services in the European Union (EU) has not only enhanced convenience and inclusion but also increased exposure to sophisticated online financial fraud. Digital financial literacy (DFL) is widely promoted as a key tool for empowering consumers and reducing...

Research background: It is important for companies to pay attention to the value of co-creation in order to encourage innovation and the development of new products where the source of ideas for innovation and new products comes from consumers. Participation in value co-creation is voluntary and...

With the growing number of mobile device users and the rise of engaging social media platforms, the mobile advertising industry is evolving rapidly, presenting marketers with new challenges in reaching customers while maintaining positive attitudes toward advertising. In this paper, we...

Many studies have considered online consumer behaviour topics. The growth of e-commerce and social media leads us to examine their effects on online customer behaviour, especially online impulsive buying behaviour. In addition, online customers buying commercial and social enterprise (SE)...

This study attempts to examine the role of health consciousness and Covid-19 protocol on attitude towards online shopping followed by its effect on purchase intention. The framework of the study is derived from TPB theory. Data for the study are collected from the online shoppers during the...

Rapid digitalization and explosive growth of e-commerce have elevated the need for effective supply chain and logistics management in the online retail sector. Consequently, third-party logistics (3PL) providers are becoming indispensable to online retailers as a way to satisfy customers'...

Digital trade is one of the promising areas for the African Continental Free Trade Area (AfCFTA) and a factor of success of the African Union Digital Transformation Strategy (DTS) for Africa (2020-2030). However, the benefits of digital trade are not automatic and require an adequate regulatory...