Jajić, Ivan; Herceg, Tomislav; Pejić Bach, Mirjana - In: Business systems research : a system view accross … 16 (2025) 2, pp. 20-42
Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...