Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Intro -- A. Grundlagen -- B. Strategisches Marketing -- C. Operative Marketing-Planung -- D. Marktforschungstheoretische Grundlagen -- E. Käuferverhalten -- F. Besonderheiten des Handelsmarketing -- G. Efficient Consumer Response als Schnittpunkt zwischen Hersteller- und Handelsmarketing -- H....

Lean principles and techniques can be successfully applied in the retail sector. In the retail sector, lean approach improves operational flows. Lean retail encourages manufacturers to produce standard products in accordance with the created (placed) orders from retailers pursuant to the demand...

Rahmenbedingungen der Zusammenarbeit -- Wettbewerbsstrategien im Handel -- Vertikale Zusammenarbeit als strategische Perspektiverweiterung -- Potenziale und Konflikte der vertikalen Zusammenarbeit -- Efficient Consumer Response -- Beziehungsmanagement.

Co-operation is a basic concept for several logistics concepts as the co-operation of different companies in a supply chain defines possibilities and results in operations management. This paper presents a comparative view onto different approaches, namely supply chain management, efficient...