The rapid growth of e-Commerce in Latin America, driven by the increase in digital adoption among younger generations and accelerated by the COVID-19 pandemic, has reshaped how businesses engage with consumers. In Peru alone, the number of online shoppers increased by 131% between 2019 and 2021....

The rise of AI chatbots in e-commerce has revolutionized digital customer service, yet understanding the factors influencing customer adoption remains a challenge. Drawing on the Technology Acceptance Model 2 and Anthropomorphism theory, the study aims to examine how human-like interaction...

Purpose: The growing importance of e-commerce has negative effects on the sustainability of supply chains, highlighting the need for appropriate packaging system design. Thus, it is increasingly common to see cities where thousands of packages are delivered every day, increasing congestion and...

The report presents the Digital Trade Regulatory Readiness (DTRR) database compiled by a team of World Bank experts. The database offers novel information on laws and regulations on digital trade for 121 economies around the world, out of which 95 are developing countries. The database reflects...

This study investigates the significance of e-commerce consumer opinions regarding value in China's A-share market. By analyzing a large dataset comprising over 18 million online consumer reviews on JD.com, we demonstrate that sentiments expressed in e-commerce reviews can influence stock...

Purpose This study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates the development of actions to improve the...

The rapid digitalization of consumer behavior presents businesses with unprecedented opportunities and challenges. Artificial Intelligence (AI) has emerged as a key driver of efficiency, enabling companies to analyze vast amounts of consumer data, personalize experiences and enhance...

Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the...

Marketplace platforms are central players in online retail and are in an advantageous position to leverage data generated by third-party sellers. This paper analyzes how a platform's encroachment decision - whether to enter its marketplace as a direct competitor - is shaped by regulations that...

Mit dem Inkrafttreten des Barrierefreiheitsstärkungsgesetzes (BFSG) zum 28. Juni 2025 sind nicht mehr nur öffentliche Einrichtungen zu einer digitalen Barrierefreiheit verpflichtet, sondern auch privatwirtschaftliche Akteure. Letztere nämlich müssen seit diesem Stichtag bestimmte Waren und...

In digital retail, where competition intensifies and customer expectations evolve rapidly, understanding the interplay among customer experience metrics is critical for strategic decision-making. Despite widespread adoption of feedback programmes, practitioners struggle to interpret how...

The complexity of consumer free-riding behavior is a current significant problem, as modern online purchasing channels sharply compete with the traditional ones. The purpose of this study is to examine the impact of showrooming behavior by free-rider consumers on product valuation within a...