The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

Digital technologies, such as digital payments or social media, have the potential to boost business growth; however, female entrepreneurs face barriers to digital adoption. EAPGIL partnered with the Finance, Competitiveness, and Innovation Global Practice at the World Bank and the Indonesian...

This report explores the opportunities and challenges for developing economies arising from digital trade and discusses the role of international cooperation in tackling these opportunities and challenges. The report considers policy actions in the areas of digital infrastructure, skills,...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

This study aims to identify and evaluate the main factors that influence the performance of MSMEs in the food sector, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural Equation Modeling (SEM) analysis techniques using...

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

Purpose This study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates the development of actions to improve the...

The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users' performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants in three groups...

In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the...

This is the seventh edition of the Annual Review of online jihadist propaganda that has been produced by the European Union's Internet Referral Unit (EU IRU) at Europol. The Review covers the period from 1 January to 31 December 2023 and presents an analysis of the major trends and developments...

Supply Chain Analytics (SCA) has emerged as a critical factor in determining the success of electronic commerce (E-commerce) companies. This review investigates the significant impact that SCA has had on the advertising landscape in the e-commerce industry. This article examines the complex...