Castaldi, Richard M.; Silverman, Murray; Sengupta, Sanjit - In: International Journal of Wine Marketing 16 (2004) 2, pp. 5-23
In the Spring of 2000, questionnaires regarding the export assistance needs of all 1012 wineries in California, Oregon, Washington and Idaho were mailed. These surveys, one for current exporters and one for non‐exporters, were based upon over 25 in‐depth interviews with wine industry...
